28 Weeks Later Audience in Germany

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28 Weeks Later has an estimated audience of 441,686 people in Germany. 29.4% are female, 70.6% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Let the Right One In (film), 28 Days Later, Dracula (TV series), REC (film), Dawn of the Dead (2004 film).

The average 28 Weeks Later fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Let the Right One In (film), 28 Days Later, Dracula (TV series), with strongest over-indexing on Let the Right One In (film) (360.11× the country average). Demographically, the 28 Weeks Later audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of 28 Weeks Later fans

Demographic split for 28 Weeks Later audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age35.2
Estimated audience size441,686

Audience persona

The typical 28 Weeks Later fan in Germany is more male, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Let the Right One In (film).

Top regions in Germany

Top regions ranked by reach for 28 Weeks Later in Germany
RegionReachAffinity
Nordrhein-Westfalen108,9281.13×
Bayern62,8570.89×
Baden-Württemberg52,2730.87×
Niedersachsen44,2781.03×
Hessen38,1801.13×
Berlin23,9011.21×
Sachsen22,4881.04×
Rheinland-Pfalz21,7520.98×
Schleswig-Holstein14,9210.94×
Sachsen-Anhalt12,9391.13×
Brandenburg12,8310.94×
Thüringen10,3250.92×
Hamburg9,6080.96×
Mecklenburg-Vorpommern8,0860.96×
Saarland5,0120.92×
Bremen3,5940.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 28 Weeks Later audience
BrandAffinityCategory
Let the Right One In (film)360.11×Movies & TV
28 Days Later464.39×Movies & TV
Dracula (TV series)420.12×Movies & TV
REC (film)381.35×Movies & TV
Dawn of the Dead (2004 film)431.07×Movies & TV
The Hills Have Eyes (1977 film)310.19×Movies & TV
Abraham Lincoln: Vampire Hunter421.16×Movies & TV
Lights Out (2016 film)296.12×Movies & TV
The Hills Have Eyes (2006 film)259.54×Movies & TV
World War Z (film)185.58×Movies & TV
The Descent261.7×Movies & TV
Event Horizon (film)201.05×Movies & TV
Only Lovers Left Alive318.31×Movies & TV
Jeepers Creepers (2001 film)196.29×Movies & TV
Blade (film)134.84×Movies & TV
Cloverfield304.22×Movies & TV
Drag Me to Hell247.22×Movies & TV
Daybreakers175.86×Movies & TV
The Mist (film)325.9×Movies & TV
The Babadook238.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 28 Weeks Later audience
TraitClusterScore
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.29
Sports ActivityPOWER1.23
Pet OwnershipJOY1.21
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for 28 Weeks Later
CountryShare
United States36.4%
United Kingdom12.6%
India3.8%

See 28 Weeks Later audiences in other countries

More Horror audiences in Germany

Frequently asked questions

How many fans does 28 Weeks Later have in Germany?

28 Weeks Later has an estimated audience of 441,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of 28 Weeks Later fans?

29.4% of 28 Weeks Later fans are female, 70.6% are male, with an average age of 35.2 years.

Which brands do 28 Weeks Later fans like most?

28 Weeks Later fans show strongest brand affinity for Let the Right One In (film) (360.11×), 28 Days Later (464.39×), and Dracula (TV series) (420.12×) over the country average.

Where do 28 Weeks Later fans live in Germany?

28 Weeks Later fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,928), Bayern (reach 62,857), and Baden-Württemberg (reach 52,273). These three regions account for the largest share of the active audience.

What other brands do 28 Weeks Later fans also like?

Beyond 28 Weeks Later itself, the audience over-indexes on 28 Days Later (464.39×), Dracula (TV series) (420.12×), REC (film) (381.35×), and Dawn of the Dead (2004 film) (431.07×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for 28 Weeks Later. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.