Rascasse Audience Intelligence

28 Weeks Later Audience in Germany

A data profile of the people who buy, follow and care about 28 Weeks Later in Germany — modelled from more than twelve digital signal sources. 28 Weeks Later has an estimated audience of 274,626 people in Germany.

#12among Horror in Germany#1146among Movie / TV Show / Series in Germany#3135in Movies & TV

The average 28 Weeks Later fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Let the Right One In (film), 28 Days Later, Dracula (TV series), with strongest over-indexing on Let the Right One In (film) (360.11× the country average).

Demographically, the 28 Weeks Later audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 28 Weeks Later fan in Germany is more male, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Let the Right One In (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 28 Weeks Later profile in Germany.

Audience size
275K
in Germany
Gender
29.4%♀
70.6% male
Age
35.2
average years
Country rank
#18515
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 28 Weeks Later viewers

29.4% are female, 70.6% are male, average age 35.2.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for 28 Weeks Later audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age35.2
Estimated audience size274,626
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the 28 Weeks Later audience in Germany
Age bracketShare%
16-1931%
20-2916%
30-3922%
40-4921%
50+10%
Fig. 04

Worldwide distribution

2.6%

of the worldwide 28 Weeks Later audience comes from Germany.

Worldwide audience distribution share by country for 28 Weeks Later
CountryShare
United States21.7%
Canada7.3%
Spain7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 28 Weeks Later audience in Germany is strongest.

Fig. 05

Top regions by affinity

28 Weeks Later fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.15×
02Sachsen-Anhalt~10K1.14×
03Nordrhein-Westfalen~100K1.06×
04Sachsen~20K1.04×
05Hessen~30K1.03×
06Mecklenburg-Vorpommern~9K1.03×
07Niedersachsen~40K1.02×
08Thüringen~10K1.01×
09Bremen~4K1.00×
10Rheinland-Pfalz~20K0.98×
11Brandenburg~10K0.98×
12Schleswig-Holstein~20K0.97×
13Saarland~5K0.97×
14Hamburg~9K0.94×
15Bayern~60K0.86×
16Baden-Württemberg~50K0.85×
Fig. 06

Affinity by region

Affinity by region — 28 Weeks Later, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 28 Weeks Later audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 28 Weeks Later audience
#·InterestCategoryAffinity×
0128 Days LaterMovies & TV464.39×
02Dawn of the Dead (2004 film)Movies & TV431.07×
03Abraham Lincoln: Vampire HunterMovies & TV421.16×
04Dracula (TV series)Movies & TV420.12×
05REC (film)Movies & TV381.35×
06Let the Right One In (film)Movies & TV360.11×
07The Mist (film)Movies & TV325.90×
08Only Lovers Left AliveMovies & TV318.31×
09The Hills Have Eyes (1977 film)Movies & TV310.19×
10CloverfieldMovies & TV304.22×
11Lights Out (2016 film)Movies & TV296.12×
12The DescentMovies & TV261.70×
13The Hills Have Eyes (2006 film)Movies & TV259.54×
14Drag Me to HellMovies & TV247.22×
15The BabadookMovies & TV238.22×
16Event Horizon (film)Movies & TV201.05×
17Jeepers Creepers (2001 film)Movies & TV196.29×
18World War Z (film)Movies & TV185.58×
19DaybreakersMovies & TV175.86×
20Blade (film)Movies & TV134.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 28 Weeks Later audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 28 Weeks Later audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Early Adopter MentalityPOWER1.25×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 28 Weeks Later audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
TravellingTHRILL0.71×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 28 Weeks Later have in Germany?

28 Weeks Later has an estimated audience of 274,626 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 28 Weeks Later viewers?

29.4% of 28 Weeks Later fans are female, 70.6% are male, with an average age of 35.2 years.

03

Which brands do 28 Weeks Later fans like most?

28 Weeks Later fans show strongest brand affinity for Let the Right One In (film) (360.11×), 28 Days Later (464.39×), and Dracula (TV series) (420.12×) over the country average.

04

Where do 28 Weeks Later fans live in Germany?

28 Weeks Later fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do 28 Weeks Later fans also like?

Beyond 28 Weeks Later itself, the audience over-indexes on 28 Days Later (464.39×), Dracula (TV series) (420.12×), REC (film) (381.35×), and Dawn of the Dead (2004 film) (431.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in Germany

See 28 Weeks Later audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 28 Weeks Later. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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