Daybreakers Audience in Germany
Daybreakers has an estimated audience of 265,177 people in Germany. 44.7% are female, 55.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knauf Insulation, Kocaeli University, Kouvola, Personalised Gifts, Mondovì.
The average Daybreakers fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knauf Insulation, Kocaeli University, Kouvola, with strongest over-indexing on Knauf Insulation (139.8× the country average). Demographically, the Daybreakers audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Daybreakers fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 40.8 |
| Estimated audience size | 265,177 |
Audience persona
The typical Daybreakers fan in Germany is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Knauf Insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,827 | 1.08× |
| Bayern | 40,498 | 0.95× |
| Baden-Württemberg | 33,412 | 0.92× |
| Niedersachsen | 27,203 | 1.06× |
| Hessen | 22,362 | 1.11× |
| Berlin | 13,651 | 1.15× |
| Rheinland-Pfalz | 12,674 | 0.95× |
| Sachsen | 12,369 | 0.95× |
| Schleswig-Holstein | 9,176 | 0.96× |
| Thüringen | 8,139 | 1.2× |
| Brandenburg | 7,801 | 0.95× |
| Sachsen-Anhalt | 7,319 | 1.07× |
| Hamburg | 5,762 | 0.96× |
| Mecklenburg-Vorpommern | 4,249 | 0.84× |
| Saarland | 2,752 | 0.85× |
| Bremen | 2,261 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knauf Insulation | 139.8× | Business & Career |
| Kocaeli University | 571.43× | Business & Career |
| Kouvola | 131.02× | Travel & Leisure |
| Personalised Gifts | 5.97× | Home & Garden |
| Mondovì | 92.78× | Travel & Leisure |
| Grace Slick | 16.65× | Music & Radio |
| Home construction | 1.63× | Home & Garden |
| Zagreb | 6.33× | Travel & Leisure |
| Corona (band) | 3.89× | Music & Radio |
| Chromebook | 9.64× | Technology & Electronics |
| Unique Gifts | 1.75× | Shopping |
| Haberler | 1.58× | News |
| Stradivarius | 1.82× | Shopping |
| Moroccan riad | 6.66× | Politics & Society |
| Gran Torino | 5.44× | Movies & TV |
| Birthday Gifts | 1.67× | Kids & Family |
| La rosa de Guadalupe | 14.82× | Movies & TV |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Eindhoven | 1.8× | Travel & Leisure |
| Sierra Nevada (Spain) | 12.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.51 |
| Spirituality | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.27 |
| Sports Activity | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.8% |
| United States | 29.8% |
| United Kingdom | 6.8% |
See Daybreakers audiences in other countries
More Horror audiences in Germany
- Let the Right One In (film) (5,106,200)
- Saw (2004 film) (955,997)
- The Conjuring (877,136)
- Scream (1996 film) (780,542)
- Insidious (film) (497,275)
Frequently asked questions
How many fans does Daybreakers have in Germany?
Daybreakers has an estimated audience of 265,177 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daybreakers fans?
44.7% of Daybreakers fans are female, 55.3% are male, with an average age of 40.8 years.
Which brands do Daybreakers fans like most?
Daybreakers fans show strongest brand affinity for Knauf Insulation (139.8×), Kocaeli University (571.43×), and Kouvola (131.02×) over the country average.
Where do Daybreakers fans live in Germany?
Daybreakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,827), Bayern (reach 40,498), and Baden-Württemberg (reach 33,412). These three regions account for the largest share of the active audience.
What other brands do Daybreakers fans also like?
Beyond Daybreakers itself, the audience over-indexes on Kocaeli University (571.43×), Kouvola (131.02×), Personalised Gifts (5.97×), and Mondovì (92.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daybreakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.