Rascasse Audience Intelligence

Daybreakers Audience in Germany

A data profile of the people who buy, follow and care about Daybreakers in Germany — modelled from more than twelve digital signal sources. Daybreakers has an estimated audience of 264,212 people in Germany.

#14among Horror in Germany#1195among Movie / TV Show / Series in Germany#3232in Movies & TV

The average Daybreakers fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nicholas Hoult, 28 Weeks Later, The Mist (film), with strongest over-indexing on Nicholas Hoult (338.94× the country average).

Demographically, the Daybreakers audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daybreakers fan in Germany is more male, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Nicholas Hoult.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daybreakers profile in Germany.

Audience size
264K
in Germany
Gender
44.7%♀
55.3% male
Age
40.8
average years
Country rank
#18962
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daybreakers viewers

44.7% are female, 55.3% are male, average age 40.8.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Daybreakers audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age40.8
Estimated audience size264,212
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Daybreakers audience in Germany
Age bracketShare%
16-190%
20-2921%
30-3940%
40-4939%
50+0%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Daybreakers audience comes from Germany.

Worldwide audience distribution share by country for Daybreakers
CountryShare
Germany30.1%
United States28.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daybreakers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daybreakers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.11×
02Thüringen~7K1.08×
03Sachsen-Anhalt~7K1.07×
04Nordrhein-Westfalen~60K1.06×
05Niedersachsen~30K1.06×
06Hessen~20K1.06×
07Bremen~2K1.01×
08Rheinland-Pfalz~10K0.99×
09Brandenburg~8K0.99×
10Schleswig-Holstein~9K0.98×
11Sachsen~10K0.97×
12Saarland~3K0.97×
13Hamburg~6K0.96×
14Bayern~40K0.94×
15Mecklenburg-Vorpommern~5K0.93×
16Baden-Württemberg~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Daybreakers, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daybreakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daybreakers audience
#·InterestCategoryAffinity×
01Nicholas HoultMovies & TV338.94×
02The Mist (film)Movies & TV314.87×
0328 Weeks LaterMovies & TV175.86×
04The Butterfly EffectMovies & TV140.56×
05I Am Legend (film)Movies & TV138.03×
06The Book of EliMovies & TV132.73×
07Slasher filmMovies & TV117.84×
08GattacaMovies & TV102.64×
09Sausage PartyMovies & TV53.05×
10Soylent GreenMovies & TV52.31×
1128 Days LaterMovies & TV37.66×
12Hotel TransylvaniaMovies & TV35.66×
13Starship Troopers (film)Movies & TV27.32×
14A Quiet PlaceMovies & TV25.65×
15Oblivion (2013 film)Movies & TV20.00×
16Christoph WaltzMovies & TV20.00×
17Das BootMovies & TV20.00×
18Emilia SchüleMovies & TV18.53×
19SmallvilleMovies & TV14.46×
20Christian UlmenMovies & TV9.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daybreakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daybreakers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
Family OrientationCONSERVATISM1.59×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daybreakers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Price SensitivityPREMIUM0.65×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daybreakers have in Germany?

Daybreakers has an estimated audience of 264,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daybreakers viewers?

44.7% of Daybreakers fans are female, 55.3% are male, with an average age of 40.8 years.

03

Which brands do Daybreakers fans like most?

Daybreakers fans show strongest brand affinity for Nicholas Hoult (338.94×), 28 Weeks Later (175.86×), and The Mist (film) (314.87×) over the country average.

04

Where do Daybreakers fans live in Germany?

Daybreakers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Daybreakers fans also like?

Beyond Daybreakers itself, the audience over-indexes on 28 Weeks Later (175.86×), The Mist (film) (314.87×), I Am Legend (film) (138.03×), and Gattaca (102.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in Germany

See Daybreakers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daybreakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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