Rascasse Audience Intelligence

Daybreakers Audience in United States

A data profile of the people who buy, follow and care about Daybreakers in United States — modelled from more than twelve digital signal sources. Daybreakers has an estimated audience of 247,751 people in United States.

#78among Horror in United States#4722among Movie / TV Show / Series in United States#9434in Movies & TV

The average Daybreakers fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Book of Eli, Jared Leto, The Last Ship (TV series), with strongest over-indexing on The Book of Eli (540.25× the country average).

Demographically, the Daybreakers audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daybreakers fan in United States is more female, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for The Book of Eli.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daybreakers profile in United States.

Audience size
248K
in United States
Gender
57.8%♀
42.2% male
Age
43.1
average years
Country rank
#53075
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daybreakers viewers

57.8% are female, 42.2% are male, average age 43.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Daybreakers audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.1
Estimated audience size247,751
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Daybreakers audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Daybreakers audience comes from United States.

Worldwide audience distribution share by country for Daybreakers
CountryShare
Germany30.1%
United States28.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daybreakers audience in United States is strongest.

Fig. 05

Top regions by affinity

Daybreakers fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~7K1.32×
02Oregon~4K1.28×
03Oklahoma~4K1.26×
04Washington~6K1.24×
05New Mexico~2K1.18×
06Kentucky~4K1.17×
07Idaho~2K1.17×
08Alaska<1K1.14×
09Arkansas~2K1.11×
10Montana<1K1.09×
11Missouri~4K1.08×
12Kansas~2K1.08×
13Colorado~4K1.07×
14Nevada~3K1.07×
15Tennessee~5K1.06×
16West Virginia~1K1.06×
17Texas~20K1.03×
18Indiana~5K1.03×
19California~30K1.02×
20Iowa~2K1.01×
21Ohio~8K1.00×
22Nebraska~1K1.00×
23Utah~2K0.99×
24Wisconsin~4K0.98×
25Michigan~6K0.97×
26Minnesota~4K0.97×
27Maine<1K0.97×
28South Dakota<1K0.97×
29North Dakota<1K0.97×
30Illinois~8K0.96×
31Louisiana~3K0.96×
32Mississippi~2K0.96×
33Virginia~6K0.95×
34Vermont<1K0.95×
35Rhode Island<1K0.94×
36North Carolina~7K0.93×
37Alabama~3K0.92×
38South Carolina~3K0.90×
39Hawaii<1K0.90×
40New Hampshire<1K0.90×
41Pennsylvania~8K0.89×
42Georgia~7K0.88×
43Connecticut~2K0.88×
44New York~10K0.87×
45Delaware<1K0.87×
46Maryland~4K0.86×
47Washington, District of Columbia<1K0.86×
48Florida~10K0.85×
49Massachusetts~4K0.78×
50New Jersey~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Daybreakers, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daybreakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daybreakers audience
#·InterestCategoryAffinity×
01The Book of EliMovies & TV540.25×
02The Last Ship (TV series)Movies & TV139.15×
03Jared LetoMovies & TV76.26×
04A History of ViolenceMovies & TV65.00×
05Z NationMovies & TV52.24×
06Jensen AcklesMovies & TV48.03×
07MeadFood & Beverages34.99×
08What We Do in the ShadowsMovies & TV31.17×
09Pennsylvania LotteryGames23.45×
10InboxDollarsBusiness & Career23.12×
11Dracula UntoldMovies & TV21.52×
12Falling SkiesMovies & TV20.90×
13A Beautiful Mind (film)Movies & TV20.00×
14Ian McShaneMovies & TV20.00×
15Burn After ReadingMovies & TV20.00×
16Band of BrothersMovies & TV17.65×
17Neil GaimanLiterature16.57×
18Florida LotteryGames12.45×
19Nebraska Cornhuskers footballSports11.74×
20Adam SandlerMovies & TV5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daybreakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daybreakers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.75×
TraditionCONSERVATISM1.47×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daybreakers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.74×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daybreakers have in United States?

Daybreakers has an estimated audience of 247,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Daybreakers viewers?

57.8% of Daybreakers fans are female, 42.2% are male, with an average age of 43.1 years.

03

Which brands do Daybreakers fans like most?

Daybreakers fans show strongest brand affinity for The Book of Eli (540.25×), Jared Leto (76.26×), and The Last Ship (TV series) (139.15×) over the country average.

04

Where do Daybreakers fans live in United States?

Daybreakers fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Daybreakers fans also like?

Beyond Daybreakers itself, the audience over-indexes on Jared Leto (76.26×), The Last Ship (TV series) (139.15×), Jensen Ackles (48.03×), and A History of Violence (65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See Daybreakers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daybreakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →