Daybreakers Audience in United States

Daybreakers has an estimated audience of 256,429 people in United States. 57.8% are female, 42.2% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: The Book of Eli, Falling Skies, Jared Leto, The Last Ship (TV series), A History of Violence.

The average Daybreakers fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Book of Eli, Falling Skies, Jared Leto, with strongest over-indexing on The Book of Eli (511.66× the country average). Demographically, the Daybreakers audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Daybreakers fans

Demographic split for Daybreakers audience in United States
MetricValue
Female57.8%
Male42.2%
Average age43.1
Estimated audience size256,429

Audience persona

The typical Daybreakers fan in United States is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for The Book of Eli.

Top regions in United States

Top regions ranked by reach for Daybreakers in United States
RegionReachAffinity
California31,0211.1×
Texas24,4161.11×
Florida15,2170.88×
New York13,2870.93×
Illinois8,6611.01×
Ohio8,2731.05×
Pennsylvania7,9600.92×
Arizona7,2491.38×
Georgia7,1910.91×
North Carolina7,1190.92×
Michigan6,7801.01×
Washington6,7611.31×
Virginia6,2171×
Tennessee5,5431.08×
Indiana5,1001.09×
New Jersey4,7130.72×
Missouri4,6471.12×
Colorado4,5341.12×
Wisconsin4,0871.06×
Massachusetts4,0380.8×
Kentucky3,9811.24×
Oregon3,9731.35×
Minnesota3,8241.04×
Maryland3,6760.83×
Oklahoma3,5521.25×
South Carolina3,4490.89×
Alabama3,0130.84×
Louisiana2,8730.87×
Nevada2,7881.12×
Arkansas2,3901.13×
Connecticut2,2810.89×
Utah2,2740.99×
Kansas2,1721.08×
Iowa1,9960.94×
Mississippi1,7940.85×
Idaho1,6191.26×
New Mexico1,5381.2×
Nebraska1,2300.96×
West Virginia1,1000.92×
Hawaii9130.83×
New Hampshire8340.83×
Maine8230.9×
Montana7861.11×
Rhode Island7450.91×
Alaska6301.15×
Washington, District of Columbia6220.81×
Delaware5510.78×
South Dakota5240.88×
North Dakota4370.83×
Wyoming3791×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daybreakers audience
BrandAffinityCategory
The Book of Eli511.66×Movies & TV
Falling Skies164.15×Movies & TV
Jared Leto56.76×Movies & TV
The Last Ship (TV series)159.4×Movies & TV
A History of Violence120.8×Movies & TV
Z Nation86.56×Movies & TV
Jensen Ackles27.44×Movies & TV
Florida Lottery15.57×Games
Band of Brothers15.45×Movies & TV
Mead37×Food & Beverages
New York Lottery12.86×Games
Planet Fitness3.57×Sports
Neil Gaiman19.82×Literature
A Beautiful Mind (film)20×Movies & TV
Superman2.07×Movies & TV
Austin Powers (film series)13.77×Movies & TV
Harry Potter2.6×Movies & TV
Dracula Untold23.31×Movies & TV
Ian McShane20×Movies & TV
MGM Grand Las Vegas15.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daybreakers audience
TraitClusterScore
TraditionCONSERVATISM1.74
ExtroversionTHRILL1.61
Early Adopter MentalityPOWER1.26
LGBTQ+ IdentityOPEN1.25
SpiritualityBALANCE1.13
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Daybreakers
CountryShare
Germany30.8%
United States29.8%
United Kingdom6.8%

See Daybreakers audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Daybreakers have in United States?

Daybreakers has an estimated audience of 256,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Daybreakers fans?

57.8% of Daybreakers fans are female, 42.2% are male, with an average age of 43.1 years.

Which brands do Daybreakers fans like most?

Daybreakers fans show strongest brand affinity for The Book of Eli (511.66×), Falling Skies (164.15×), and Jared Leto (56.76×) over the country average.

Where do Daybreakers fans live in United States?

Daybreakers fans in United States are most concentrated in California (reach 31,021), Texas (reach 24,416), and Florida (reach 15,217). These three regions account for the largest share of the active audience.

What other brands do Daybreakers fans also like?

Beyond Daybreakers itself, the audience over-indexes on Falling Skies (164.15×), Jared Leto (56.76×), The Last Ship (TV series) (159.4×), and A History of Violence (120.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daybreakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.