Rascasse Audience Intelligence

Mead Audience in United States

A data profile of the people who buy, follow and care about Mead in United States — modelled from more than twelve digital signal sources. Mead has an estimated audience of 855,966 people in United States.

#9260among Topic in United States#1464in Food & Beverages

The average Mead fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include The Jackal (1997 film), Honey bee, QVC, with strongest over-indexing on The Jackal (1997 film) (98.19× the country average).

Demographically, the Mead audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mead fan in United States is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for The Jackal (1997 film).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mead profile in United States.

Audience size
856K
in United States
Gender
54.4%♀
45.6% male
Age
45.4
average years
Country rank
#26257
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mead fans

54.4% are female, 45.6% are male, average age 45.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Mead audience in United States
MetricValue
Female54.4%
Male45.6%
Average age45.4
Estimated audience size855,966
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Mead audience in United States
Age bracketShare%
16-196%
20-2916%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Mead audience comes from United States.

Worldwide audience distribution share by country for Mead
CountryShare
Hungary17.7%
United States17.0%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mead audience in United States is strongest.

Fig. 05

Top regions by affinity

Mead fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~50K3.73×
02Nebraska~10K2.62×
03Washington~30K1.73×
04Alaska~3K1.41×
05Idaho~6K1.36×
06Montana~3K1.23×
07Oklahoma~10K1.21×
08South Dakota~2K1.19×
09Hawaii~4K1.15×
10New Hampshire~4K1.09×
11Oregon~10K1.08×
12Arizona~20K1.05×
13Minnesota~10K1.01×
14Maine~3K0.96×
15West Virginia~4K0.95×
16Washington, District of Columbia~2K0.95×
17Wisconsin~10K0.94×
18Kansas~6K0.94×
19Michigan~20K0.93×
20Vermont~1K0.93×
21Ohio~20K0.91×
22Virginia~20K0.91×
23New Mexico~4K0.90×
24Iowa~6K0.89×
25Missouri~10K0.87×
26Louisiana~10K0.87×
27Texas~60K0.86×
28North Carolina~20K0.86×
29North Dakota~2K0.86×
30Kentucky~9K0.85×
31Delaware~2K0.85×
32Illinois~20K0.84×
33Arkansas~6K0.84×
34Pennsylvania~20K0.83×
35Tennessee~10K0.83×
36California~80K0.81×
37Massachusetts~10K0.81×
38Connecticut~7K0.81×
39Indiana~10K0.79×
40Maryland~10K0.78×
41Florida~40K0.77×
42Rhode Island~2K0.77×
43Georgia~20K0.76×
44South Carolina~10K0.76×
45Alabama~9K0.76×
46New York~40K0.75×
47Nevada~6K0.74×
48Mississippi~5K0.74×
49Utah~5K0.70×
50New Jersey~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Mead, United States
0.65×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mead audience
#·InterestCategoryAffinity×
01River trekkingEvent185.85×
02The Jackal (1997 film)Movies & TV98.19×
03TraffikMovies & TV69.97×
04DaybreakersMovies & TV34.99×
05Big Apple BagelsFood & Beverages31.57×
06Urban beekeepingHome & Garden28.36×
07DSLR photographyTechnology & Electronics16.60×
08BeekeepingHome & Garden9.00×
09Honey beePets & Animals8.67×
10CiderFood & Beverages5.79×
11HoneyFood & Beverages5.36×
12QVCMovies & TV5.29×
13A Knight of the Seven KingdomsMovies & TV3.52×
14BrewingFood & Beverages3.29×
15SugarFood & Beverages2.53×
16WineFood & Beverages1.99×
17PinterestInternet & Social Media1.91×
18Rock musicMusic & Radio1.75×
19NatureHome & Garden1.72×
20United StatesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mead audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
Community OrientationOPEN1.75×
DIY MentalityTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mead audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.10×
Pet OwnershipJOY1.20×
Urban LifestyleOPEN1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mead have in United States?

Mead has an estimated audience of 855,966 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mead fans?

54.4% of Mead fans are female, 45.6% are male, with an average age of 45.4 years.

03

Which brands do Mead fans like most?

Mead fans show strongest brand affinity for The Jackal (1997 film) (98.19×), Honey bee (8.67×), and QVC (5.29×) over the country average.

04

Where do Mead fans live in United States?

Mead fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Colorado (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mead fans also like?

Beyond Mead itself, the audience over-indexes on Honey bee (8.67×), QVC (5.29×), Urban beekeeping (28.36×), and Honey (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Mead audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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