Rascasse Audience Intelligence

Honey bee Audience in United States

A data profile of the people who buy, follow and care about Honey bee in United States — modelled from more than twelve digital signal sources. Honey bee has an estimated audience of 7,173,139 people in United States.

#2971among Topic in United States#122in Pets & Animals

The average Honey bee fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, South Carolina.

Top brand affinities include Beekeeping, Poultry farming, Bee, with strongest over-indexing on Beekeeping (15.98× the country average).

Demographically, the Honey bee audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Honey bee fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Beekeeping.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honey bee profile in United States.

Audience size
7.2M
in United States
Gender
61.4%♀
38.6% male
Age
44.5
average years
Country rank
#4913
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honey bee fans

61.4% are female, 38.6% are male, average age 44.5.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Honey bee audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.5
Estimated audience size7,173,139
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Honey bee audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Honey bee audience comes from United States.

Worldwide audience distribution share by country for Honey bee
CountryShare
United States28.0%
United Kingdom5.8%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honey bee audience in United States is strongest.

Fig. 05

Top regions by affinity

Honey bee fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~400K3.34×
02West Virginia~70K1.95×
03Michigan~300K1.41×
04Maine~40K1.39×
05Vermont~20K1.34×
06Pennsylvania~300K1.26×
07Ohio~300K1.26×
08Missouri~100K1.26×
09North Carolina~300K1.23×
10Tennessee~200K1.23×
11Wisconsin~100K1.16×
12Indiana~100K1.14×
13New Hampshire~30K1.13×
14Maryland~100K1.11×
15Connecticut~80K1.10×
16Kentucky~100K1.07×
17Kansas~60K1.06×
18North Dakota~20K1.04×
19Virginia~200K1.02×
20Montana~20K1.02×
21Minnesota~100K1.01×
22Oregon~80K0.99×
23Rhode Island~20K0.99×
24Georgia~200K0.97×
25Massachusetts~100K0.97×
26Washington~100K0.96×
27Alabama~100K0.96×
28Mississippi~60K0.96×
29Arkansas~60K0.93×
30Iowa~50K0.91×
31Idaho~30K0.90×
32Alaska~10K0.90×
33Utah~60K0.89×
34Oklahoma~70K0.87×
35Delaware~20K0.87×
36New Jersey~200K0.86×
37South Dakota~10K0.86×
38New York~300K0.85×
39Illinois~200K0.85×
40Colorado~90K0.84×
41Louisiana~80K0.83×
42Nebraska~30K0.83×
43Texas~400K0.71×
44New Mexico~20K0.67×
45Washington, District of Columbia~10K0.65×
46California~500K0.64×
47Florida~300K0.64×
48Hawaii~20K0.63×
49Arizona~90K0.58×
50Nevada~40K0.53×
Fig. 06

Affinity by region

Affinity by region — Honey bee, United States
0.53×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honey bee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honey bee audience
#·InterestCategoryAffinity×
01Urban beekeepingHome & Garden25.00×
02Natural farmingFood & Beverages19.48×
03BeekeepingHome & Garden15.98×
04BeekeeperFood & Beverages13.25×
05Poultry farmingPolitics & Society6.78×
06Pig farmingPolitics & Society6.23×
07BeePets & Animals5.76×
08Animal husbandryPolitics & Society3.58×
09ThanksgivingKids & Family3.19×
10BuildingHome & Garden2.81×
11IndividualPolitics & Society2.28×
12Melania TrumpPolitics & Society2.21×
13Hobby LobbyHome & Garden2.13×
14LivestockPets & Animals2.13×
15HandicraftHome & Garden1.91×
16Mitch McConnellPolitics & Society1.84×
17United StatesTravel & Leisure1.78×
18AnimalPets & Animals1.74×
19Rock musicMusic & Radio1.73×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honey bee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honey bee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Community OrientationOPEN1.63×
SustainabilityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honey bee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.81×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honey bee have in United States?

Honey bee has an estimated audience of 7,173,139 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Honey bee fans?

61.4% of Honey bee fans are female, 38.6% are male, with an average age of 44.5 years.

03

Which brands do Honey bee fans like most?

Honey bee fans show strongest brand affinity for Beekeeping (15.98×), Poultry farming (6.78×), and Bee (5.76×) over the country average.

04

Where do Honey bee fans live in United States?

Honey bee fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and South Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Honey bee fans also like?

Beyond Honey bee itself, the audience over-indexes on Poultry farming (6.78×), Bee (5.76×), Natural farming (19.48×), and United States (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Honey bee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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