Honey bee Audience in United States

Honey bee logo

Honey bee has an estimated audience of 7,173,139 people in United States. 61.4% are female, 38.6% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Beekeeping, Poultry farming, Bee, Natural farming, United States.

The average Honey bee fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beekeeping, Poultry farming, Bee, with strongest over-indexing on Beekeeping (15.98× the country average). Demographically, the Honey bee audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Honey bee fans

Demographic split for Honey bee audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.5
Estimated audience size7,173,139

Audience persona

The typical Honey bee fan in United States is more female, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Beekeeping.

Top regions in United States

Top regions ranked by reach for Honey bee in United States
RegionReachAffinity
California517,4910.66×
Texas463,2520.75×
New York361,7670.9×
Florida334,7150.69×
Pennsylvania328,0091.36×
Ohio314,4871.42×
Michigan271,7801.45×
North Carolina268,8681.25×
Georgia223,3761.01×
Illinois206,1780.86×
Tennessee203,1691.41×
Virginia194,5631.11×
Indiana163,9261.25×
New Jersey159,5950.87×
Missouri155,8091.35×
Maryland143,9111.17×
Massachusetts139,6240.99×
Washington139,3950.97×
Wisconsin127,1921.18×
Minnesota111,7891.09×
South Carolina105,5880.98×
Kentucky104,7991.17×
Alabama104,6491.04×
Colorado98,1620.87×
Arizona86,7800.59×
Connecticut80,8331.12×
Louisiana80,2880.87×
Oregon79,1740.96×
West Virginia74,4532.23×
Oklahoma71,8160.9×
Mississippi58,6040.99×
Kansas57,7711.02×
Utah55,8300.87×
Arkansas55,0510.93×
Iowa48,3250.82×
Nevada37,3880.54×
Maine32,8561.28×
Idaho32,5510.9×
New Hampshire31,2941.11×
Nebraska27,6060.77×
Rhode Island22,8411×
New Mexico22,0220.61×
Montana20,8391.05×
Hawaii17,6860.57×
Delaware15,8270.8×
Vermont15,4311.23×
North Dakota15,1481.03×
Washington, District of Columbia13,9700.65×
South Dakota13,1740.79×
Alaska12,0230.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honey bee audience
BrandAffinityCategory
Beekeeping15.98×Home & Garden
Poultry farming6.78×Politics & Society
Bee5.76×Pets & Animals
Natural farming19.48×Food & Beverages
United States1.78×Travel & Leisure
Thanksgiving3.19×Kids & Family
Urban beekeeping25×Home & Garden
Beekeeper13.25×Food & Beverages
Rock music1.73×Music & Radio
Fox News Channel1.67×Movies & TV
Pig farming6.23×Politics & Society
Hobby Lobby2.13×Home & Garden
Animal1.74×Pets & Animals
Animal husbandry3.58×Politics & Society
Livestock2.13×Pets & Animals
Building2.81×Home & Garden
Individual2.28×Politics & Society
Handicraft1.91×Home & Garden
Woman1.54×Kids & Family
Kitten2.67×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honey bee audience
TraitClusterScore
Risk AppetiteTHRILL2.25
SustainabilityBALANCE1.68
IndividualismJOY1.63
Luxury OrientationPREMIUM1.58
DIY MentalityTHRILL1.53
ExtroversionTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Honey bee
CountryShare
United States28.0%
United Kingdom5.8%
Italy3.6%

See Honey bee audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Honey bee have in United States?

Honey bee has an estimated audience of 7,173,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Honey bee fans?

61.4% of Honey bee fans are female, 38.6% are male, with an average age of 44.5 years.

Which brands do Honey bee fans like most?

Honey bee fans show strongest brand affinity for Beekeeping (15.98×), Poultry farming (6.78×), and Bee (5.76×) over the country average.

Where do Honey bee fans live in United States?

Honey bee fans in United States are most concentrated in California (reach 517,491), Texas (reach 463,252), and New York (reach 361,767). These three regions account for the largest share of the active audience.

What other brands do Honey bee fans also like?

Beyond Honey bee itself, the audience over-indexes on Poultry farming (6.78×), Bee (5.76×), Natural farming (19.48×), and United States (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.