Rascasse Audience Intelligence

Natural farming Audience in United States

A data profile of the people who buy, follow and care about Natural farming in United States — modelled from more than twelve digital signal sources. Natural farming has an estimated audience of 1,293,672 people in United States.

#7807among Topic in United States#1153in Food & Beverages

The average Natural farming fan in United States is 47.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Everglades, Tractor Supply Company, Lawn mower, with strongest over-indexing on Everglades (15.69× the country average).

Demographically, the Natural farming audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural farming fan in United States is more male, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Everglades.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural farming profile in United States.

Audience size
1.3M
in United States
Gender
35.8%♀
64.2% male
Age
47.3
average years
Country rank
#19783
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural farming fans

35.8% are female, 64.2% are male, average age 47.3.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Natural farming audience in United States
MetricValue
Female35.8%
Male64.2%
Average age47.3
Estimated audience size1,293,672
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Natural farming audience in United States
Age bracketShare%
16-198%
20-2911%
30-3915%
40-4922%
50+44%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Natural farming audience comes from United States.

Worldwide audience distribution share by country for Natural farming
CountryShare
United States18.9%
India10.2%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural farming audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural farming fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.81×
02Oklahoma~20K1.50×
03Alaska~4K1.29×
04Georgia~50K1.28×
05Vermont~3K1.26×
06North Dakota~3K1.18×
07South Dakota~3K1.16×
08Florida~100K1.15×
09Montana~4K1.14×
10Hawaii~6K1.09×
11West Virginia~6K1.08×
12Delaware~4K1.08×
13Rhode Island~4K1.07×
14Maine~5K1.05×
15New Hampshire~5K1.04×
16Idaho~6K1.00×
17Washington, District of Columbia~4K0.99×
18Nebraska~6K0.98×
19Mississippi~10K0.97×
20New Mexico~6K0.97×
21Michigan~30K0.96×
22Arizona~30K0.96×
23Missouri~20K0.95×
24Nevada~10K0.94×
25Arkansas~10K0.94×
26Kansas~10K0.94×
27Connecticut~10K0.92×
28Utah~10K0.92×
29Iowa~10K0.92×
30Wisconsin~20K0.90×
31Minnesota~20K0.89×
32Louisiana~10K0.89×
33Kentucky~10K0.89×
34Oregon~10K0.89×
35Alabama~20K0.88×
36South Carolina~20K0.87×
37Colorado~20K0.86×
38New Jersey~30K0.85×
39Tennessee~20K0.84×
40Indiana~20K0.84×
41Maryland~20K0.84×
42Massachusetts~20K0.83×
43Virginia~30K0.82×
44Washington~20K0.82×
45Pennsylvania~40K0.80×
46North Carolina~30K0.78×
47Illinois~30K0.77×
48Ohio~30K0.77×
49California~100K0.73×
50Texas~70K0.67×
Fig. 06

Affinity by region

Affinity by region — Natural farming, United States
0.67×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural farming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural farming audience
#·InterestCategoryAffinity×
01Massimo DuttiShopping20.00×
02EvergladesTravel & Leisure15.69×
03Wrangler (jeans)Fashion & Accessoires11.35×
04Rural KingHome & Garden8.11×
05Lawn mowerHome & Garden6.50×
06Tractor Supply CompanyShopping6.22×
07Simple livingPolitics & Society5.00×
08LoggingTechnology & Electronics4.97×
09Weather forecastingHome & Garden4.35×
10Renewable energyBusiness & Career3.79×
11Discount TireShopping3.69×
12Sustainable energyHome & Garden3.62×
13Solar energyHome & Garden3.61×
14Hardware storeHome & Garden3.34×
15FedExBusiness & Career3.20×
16MilkFood & Beverages3.10×
17United Parcel ServiceBusiness & Career2.65×
18Mortgage loansBusiness & Career2.30×
19LivestockPets & Animals2.14×
20Pizza HutFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural farming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural farming audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN5.01×
PatriotismCONSERVATISM2.38×
Convenience OrientationPREMIUM2.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural farming audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Luxury OrientationPREMIUM0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural farming have in United States?

Natural farming has an estimated audience of 1,293,672 people in United States, concentrated in New York and California.

02

What is the gender split and age of Natural farming fans?

35.8% of Natural farming fans are female, 64.2% are male, with an average age of 47.3 years.

03

Which brands do Natural farming fans like most?

Natural farming fans show strongest brand affinity for Everglades (15.69×), Tractor Supply Company (6.22×), and Lawn mower (6.5×) over the country average.

04

Where do Natural farming fans live in United States?

Natural farming fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Natural farming fans also like?

Beyond Natural farming itself, the audience over-indexes on Tractor Supply Company (6.22×), Lawn mower (6.5×), Wrangler (jeans) (11.35×), and Rural King (8.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Natural farming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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