Natural farming Audience in United States

Natural farming has an estimated audience of 1,293,672 people in United States. 35.8% are female, 64.2% are male, average age 47.3. Top regions: Florida, New York, California. Top brand affinities: Everglades, Tractor Supply Company, Rural King, Honey bee, Wrangler (jeans).

The average Natural farming fan in United States is 47.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Everglades, Tractor Supply Company, Rural King, with strongest over-indexing on Everglades (32.99× the country average). Demographically, the Natural farming audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Natural farming fans

Demographic split for Natural farming audience in United States
MetricValue
Female35.8%
Male64.2%
Average age47.3
Estimated audience size1,293,672

Audience persona

The typical Natural farming fan in United States is more male, around 47.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Everglades.

Top regions in United States

Top regions ranked by reach for Natural farming in United States
RegionReachAffinity
Florida116,0141.32×
New York100,3141.39×
California96,4580.68×
Texas65,6980.59×
Georgia44,0521.11×
Pennsylvania31,3800.72×
Illinois29,8650.69×
New Jersey27,2690.83×
Michigan26,6130.79×
Arizona26,4191×
Ohio22,3590.56×
North Carolina21,9620.56×
Virginia21,7130.69×
Oklahoma20,9251.46×
Missouri16,7740.8×
Washington16,2030.62×
Massachusetts14,8960.58×
Minnesota14,1900.77×
Tennessee13,5640.52×
Wisconsin13,4760.69×
Colorado13,2580.65×
Maryland13,2270.59×
Indiana12,5970.53×
Nevada10,9080.87×
South Carolina10,7740.55×
Connecticut10,0680.78×
Kentucky10,0020.62×
Oregon8,9740.61×
Mississippi8,9460.84×
West Virginia8,5211.41×
Utah8,0280.69×
Hawaii8,0181.44×
Louisiana7,9540.48×
Arkansas7,3360.69×
Alabama6,8340.38×
Kansas6,8210.67×
Alaska6,8032.46×
Iowa6,4760.61×
Idaho6,2950.97×
New Hampshire6,0851.19×
Nebraska5,9590.92×
Montana5,9301.65×
Maine5,8721.27×
South Dakota5,8531.96×
North Dakota5,6992.14×
Wyoming5,5152.88×
New Mexico5,4720.84×
Rhode Island5,4241.32×
Vermont5,3352.35×
Delaware4,8571.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural farming audience
BrandAffinityCategory
Everglades32.99×Travel & Leisure
Tractor Supply Company8.19×Shopping
Rural King9.91×Home & Garden
Honey bee11.3×Pets & Animals
Wrangler (jeans)12.35×Fashion & Accessoires
MSN3.4×News
Staples (Canada)4.05×Business & Career
Lawn mower5.2×Home & Garden
Logging6.03×Technology & Electronics
Massimo Dutti20×Shopping
Livestock2.53×Pets & Animals
Simple living5.33×Politics & Society
Chuck Norris3.63×Movies & TV
Planet Fitness2.2×Sports
Fly fishing3.85×Sports
Nature1.72×Home & Garden
PSV Eindhoven20×Sports
Excavator5.8×Cars & Mobility
Diesel engine4.53×Cars & Mobility
Lumber3.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural farming audience
TraitClusterScore
Urban LifestyleOPEN7.62
PatriotismCONSERVATISM1.74
Risk AppetiteTHRILL1.52
Convenience OrientationPREMIUM1.44
DIY MentalityTHRILL1.41
Career OrientationPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Natural farming
CountryShare
United States18.9%
India10.2%
Italy8.5%

See Natural farming audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Natural farming have in United States?

Natural farming has an estimated audience of 1,293,672 people in United States, concentrated in Florida and New York.

What is the gender split and age of Natural farming fans?

35.8% of Natural farming fans are female, 64.2% are male, with an average age of 47.3 years.

Which brands do Natural farming fans like most?

Natural farming fans show strongest brand affinity for Everglades (32.99×), Tractor Supply Company (8.19×), and Rural King (9.91×) over the country average.

Where do Natural farming fans live in United States?

Natural farming fans in United States are most concentrated in Florida (reach 116,014), New York (reach 100,314), and California (reach 96,458). These three regions account for the largest share of the active audience.

What other brands do Natural farming fans also like?

Beyond Natural farming itself, the audience over-indexes on Tractor Supply Company (8.19×), Rural King (9.91×), Honey bee (11.3×), and Wrangler (jeans) (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.