Rascasse Audience Intelligence

Beekeeping Audience in United States

A data profile of the people who buy, follow and care about Beekeeping in United States — modelled from more than twelve digital signal sources. Beekeeping has an estimated audience of 5,173,110 people in United States.

#3698among Topic in United States#442in Home & Garden

The average Beekeeping fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Propolis, Honey, Bandai Namco, with strongest over-indexing on Propolis (25.34× the country average).

Demographically, the Beekeeping audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beekeeping fan in United States is more female, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Propolis.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beekeeping profile in United States.

Audience size
5.2M
in United States
Gender
60.3%♀
39.7% male
Age
44.0
average years
Country rank
#6479
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beekeeping fans

60.3% are female, 39.7% are male, average age 44.0.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Beekeeping audience in United States
MetricValue
Female60.3%
Male39.7%
Average age44.0
Estimated audience size5,173,110
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Beekeeping audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Beekeeping audience comes from United States.

Worldwide audience distribution share by country for Beekeeping
CountryShare
United States22.7%
Italy6.3%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beekeeping audience in United States is strongest.

Fig. 05

Top regions by affinity

Beekeeping fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.87×
02Arizona~200K1.68×
03Alaska~20K1.66×
04Mississippi~50K1.23×
05Arkansas~50K1.16×
06South Carolina~80K1.08×
07Missouri~90K1.07×
08Oklahoma~60K1.07×
09Tennessee~100K1.06×
10Kansas~40K1.05×
11Florida~400K1.04×
12Louisiana~70K1.04×
13Idaho~30K1.04×
14Michigan~100K1.03×
15Texas~500K1.02×
16North Carolina~200K1.02×
17Georgia~200K1.01×
18Iowa~40K1.01×
19Ohio~200K1.00×
20Kentucky~60K1.00×
21West Virginia~20K1.00×
22Wyoming~8K1.00×
23New Mexico~30K0.99×
24Nebraska~30K0.99×
25Virginia~100K0.98×
26Indiana~90K0.98×
27South Dakota~10K0.98×
28North Dakota~10K0.98×
29Wisconsin~80K0.97×
30Maine~20K0.96×
31New Hampshire~20K0.95×
32Montana~10K0.95×
33Washington~100K0.94×
34Nevada~50K0.94×
35Illinois~200K0.93×
36Maryland~80K0.93×
37Minnesota~70K0.92×
38Hawaii~20K0.92×
39Pennsylvania~200K0.90×
40Colorado~70K0.90×
41Oregon~50K0.90×
42Delaware~10K0.90×
43California~500K0.88×
44Connecticut~50K0.87×
45Utah~40K0.85×
46New Jersey~100K0.83×
47Massachusetts~80K0.82×
48New York~200K0.81×
49Rhode Island~10K0.81×
50Washington, District of Columbia~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Beekeeping, United States
0.64×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beekeeping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beekeeping audience
#·InterestCategoryAffinity×
01PropolisHealth25.34×
02Bandai NamcoGames22.39×
03Antoine GriezmannSports16.87×
04Humboldt University of BerlinBusiness & Career14.55×
05Albert EinsteinTechnology & Electronics4.66×
06HoneyFood & Beverages3.95×
07Non-alcoholic beverageFood & Beverages3.76×
08Web serverTechnology & Electronics3.76×
09Mineral waterFood & Beverages3.00×
10Microwave ovenHome & Garden2.89×
11Hardware storeHome & Garden2.24×
12Rail transportTravel & Leisure2.24×
13MetaphysicsBusiness & Career2.10×
14GeneticsKids & Family2.06×
15Britney SpearsMusic & Radio1.97×
16Subscription business modelShopping1.73×
17Planet FitnessSports1.69×
18MenardsHome & Garden1.67×
19LivestockPets & Animals1.66×
20Hobby LobbyHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beekeeping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beekeeping audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
IndividualismJOY1.60×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beekeeping audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.81×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beekeeping have in United States?

Beekeeping has an estimated audience of 5,173,110 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beekeeping fans?

60.3% of Beekeeping fans are female, 39.7% are male, with an average age of 44.0 years.

03

Which brands do Beekeeping fans like most?

Beekeeping fans show strongest brand affinity for Propolis (25.34×), Honey (3.95×), and Bandai Namco (22.39×) over the country average.

04

Where do Beekeeping fans live in United States?

Beekeeping fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beekeeping fans also like?

Beyond Beekeeping itself, the audience over-indexes on Honey (3.95×), Bandai Namco (22.39×), Non-alcoholic beverage (3.76×), and Microwave oven (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Beekeeping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beekeeping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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