Honey Audience in United States

Honey logo

Honey has an estimated audience of 16,350,184 people in United States. 63.3% are female, 36.7% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Fox News Channel, Women's clothing, Christmas, Pleasure, Kohl's.

The average Honey fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fox News Channel, Women's clothing, Christmas, with strongest over-indexing on Fox News Channel (1.5× the country average). Demographically, the Honey audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Honey fans

Demographic split for Honey audience in United States
MetricValue
Female63.3%
Male36.7%
Average age41.4
Estimated audience size16,350,184

Audience persona

The typical Honey fan in United States is more female, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Honey in United States
RegionReachAffinity
California2,135,6711.19×
Texas1,480,2171.05×
New York1,182,8791.29×
Florida1,179,9601.07×
Pennsylvania598,8351.09×
Illinois577,3581.06×
Georgia543,1331.08×
North Carolina519,5021.06×
Ohio485,2240.96×
Michigan459,3991.07×
New Jersey458,1341.1×
Virginia414,4281.04×
Washington365,9721.12×
Arizona358,6211.07×
Massachusetts347,4091.08×
Tennessee324,4710.99×
Indiana318,4281.07×
Maryland298,0571.06×
Colorado270,2861.05×
Missouri255,1200.97×
Louisiana252,6051.2×
Wisconsin233,9750.95×
Alabama230,6491.01×
South Carolina226,6500.92×
Minnesota225,9880.96×
Oregon205,7501.1×
Kentucky199,3430.97×
Utah173,9481.19×
Connecticut173,0841.06×
Oklahoma169,5790.93×
Nevada161,5001.02×
Arkansas123,7890.92×
Kansas119,8950.93×
Mississippi119,8230.89×
Iowa117,7470.87×
Idaho85,1471.04×
Nebraska75,4780.92×
New Mexico74,0070.9×
Hawaii66,3350.94×
West Virginia63,9170.84×
Maine58,7251×
New Hampshire56,6480.88×
Rhode Island50,0000.96×
Delaware49,7521.1×
Washington, District of Columbia45,3640.92×
Montana39,8340.88×
South Dakota31,8230.84×
Alaska31,7140.91×
North Dakota29,1890.87×
Vermont23,8880.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honey audience
BrandAffinityCategory
Fox News Channel1.5×Movies & TV
Women's clothing1.63×Fashion & Accessoires
Christmas1.68×Kids & Family
Pleasure1.52×Politics & Society
Kohl's1.58×Shopping
Hobby Lobby1.63×Home & Garden
God1.6×Politics & Society
Handicraft1.54×Home & Garden
Flower1.52×Home & Garden
Livestock1.58×Pets & Animals
Sugar1.7×Food & Beverages
Fruit1.53×Food & Beverages
Skin care1.67×Beauty & Wellness
Culinary art1.69×Arts & Culture
Nutrient1.51×Food & Beverages
United States Postal Service1.5×Business & Career
Lace wig2.08×Beauty & Wellness
Jesus1.55×Politics & Society
Grandparent1.81×Kids & Family
Symptom1.72×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honey audience
TraitClusterScore
Risk AppetiteTHRILL1.84
Luxury OrientationPREMIUM1.77
ExtroversionTHRILL1.52
Price SensitivityPREMIUM1.37
Healthy LifestyleBALANCE1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Honey
CountryShare
United States20.8%
Indonesia4.2%
Taiwan4.1%

See Honey audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Honey have in United States?

Honey has an estimated audience of 16,350,184 people in United States, concentrated in California and Texas.

What is the gender split and age of Honey fans?

63.3% of Honey fans are female, 36.7% are male, with an average age of 41.4 years.

Which brands do Honey fans like most?

Honey fans show strongest brand affinity for Fox News Channel (1.5×), Women's clothing (1.63×), and Christmas (1.68×) over the country average.

Where do Honey fans live in United States?

Honey fans in United States are most concentrated in California (reach 2,135,671), Texas (reach 1,480,217), and New York (reach 1,182,879). These three regions account for the largest share of the active audience.

What other brands do Honey fans also like?

Beyond Honey itself, the audience over-indexes on Women's clothing (1.63×), Christmas (1.68×), Pleasure (1.52×), and Kohl's (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.