Rascasse Audience Intelligence

Pleasure Audience in United States

A data profile of the people who buy, follow and care about Pleasure in United States — modelled from more than twelve digital signal sources. Pleasure has an estimated audience of 76,066,370 people in United States.

#127among Topic in United States#5in Politics & Society

The average Pleasure fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, Dentistry, with strongest over-indexing on Planet Fitness (1.65× the country average).

Demographically, the Pleasure audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pleasure fan in United States is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pleasure profile in United States.

Audience size
76.1M
in United States
Gender
62.1%♀
37.9% male
Age
41.0
average years
Country rank
#159
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pleasure fans

62.1% are female, 37.9% are male, average age 41.0.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Pleasure audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.0
Estimated audience size76,066,370
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Pleasure audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Pleasure audience comes from United States.

Worldwide audience distribution share by country for Pleasure
CountryShare
United States22.2%
India5.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pleasure audience in United States is strongest.

Fig. 05

Top regions by affinity

Pleasure fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~4M6.68×
02Kansas~2M3.12×
03Alabama~3M2.76×
04California~9.5M1.16×
05Texas~7.5M1.12×
06Nevada~700K1.00×
07Arizona~1.5M0.98×
08Wisconsin~1M0.98×
09New York~4M0.97×
10Oregon~800K0.95×
11Tennessee~1.5M0.94×
12Virginia~1.5M0.90×
13Washington, District of Columbia~200K0.90×
14Louisiana~900K0.89×
15New Mexico~300K0.89×
16Georgia~2M0.88×
17Hawaii~300K0.88×
18Washington~1.5M0.87×
19Mississippi~500K0.87×
20Maryland~1M0.85×
21Alaska~100K0.85×
22New Jersey~1.5M0.84×
23Illinois~2M0.82×
24Minnesota~900K0.82×
25Oklahoma~700K0.82×
26Florida~4M0.81×
27Utah~600K0.81×
28Missouri~1M0.80×
29Arkansas~500K0.80×
30Vermont~100K0.79×
31Connecticut~600K0.78×
32Montana~200K0.78×
33Delaware~200K0.78×
34South Dakota~100K0.78×
35North Dakota~100K0.78×
36South Carolina~900K0.77×
37Pennsylvania~2M0.76×
38North Carolina~1.5M0.75×
39Ohio~1.5M0.74×
40Michigan~1.5M0.74×
41Kentucky~700K0.74×
42Iowa~500K0.74×
43Idaho~300K0.74×
44Rhode Island~200K0.74×
45Indiana~1M0.73×
46Nebraska~300K0.72×
47Maine~200K0.72×
48West Virginia~200K0.71×
49New Hampshire~200K0.70×
50Massachusetts~1M0.67×
Fig. 06

Affinity by region

Affinity by region — Pleasure, United States
0.67×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pleasure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pleasure audience
#·InterestCategoryAffinity×
01Jared LetoMovies & TV2.76×
02Universal StudiosMovies & TV2.38×
03Diaper bagKids & Family2.22×
04Real propertyHome & Garden2.12×
05HormoneHealth2.05×
06Ancient EgyptPolitics & Society1.92×
07Compact carCars & Mobility1.90×
08DentistryBusiness & Career1.85×
09Made in USABusiness & Career1.82×
10AestheticsHome & Garden1.82×
11Creative CommonsTechnology & Electronics1.78×
12Breast Cancer awarenessHealth1.77×
13Diane KeatonMovies & TV1.76×
14Planet FitnessSports1.65×
15NazarethTravel & Leisure1.62×
16MetaphysicsBusiness & Career1.60×
17Political scienceBusiness & Career1.59×
18MeteorologyHome & Garden1.58×
19DoughFood & Beverages1.54×
20CrosswordGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pleasure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pleasure audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
SpiritualityBALANCE1.18×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pleasure audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pleasure have in United States?

Pleasure has an estimated audience of 76,066,370 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pleasure fans?

62.1% of Pleasure fans are female, 37.9% are male, with an average age of 41.0 years.

03

Which brands do Pleasure fans like most?

Pleasure fans show strongest brand affinity for Planet Fitness (1.65×), Real property (2.12×), and Dentistry (1.85×) over the country average.

04

Where do Pleasure fans live in United States?

Pleasure fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~7.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Pleasure fans also like?

Beyond Pleasure itself, the audience over-indexes on Real property (2.12×), Dentistry (1.85×), Diaper bag (2.22×), and Creative Commons (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Pleasure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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