Pleasure Audience in United States

Pleasure logo

Pleasure has an estimated audience of 76,066,370 people in United States. 62.1% are female, 37.9% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Pleasure fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.73× the country average). Demographically, the Pleasure audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Record label

Demographics of Pleasure fans

Demographic split for Pleasure audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.0
Estimated audience size76,066,370

Audience persona

The typical Pleasure fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Pleasure in United States
RegionReachAffinity
California10,025,1721.2×
Texas7,453,7111.14×
New York4,469,8391.05×
Florida4,270,8640.83×
Colorado3,960,0007.4×
Alabama2,872,8112.7×
Illinois2,163,7760.85×
Georgia2,158,4000.92×
Pennsylvania1,995,1980.78×
Virginia1,826,0840.99×
New Jersey1,782,8070.92×
North Carolina1,714,4600.75×
Ohio1,707,5030.73×
Arizona1,628,2431.05×
Michigan1,523,2850.77×
Tennessee1,473,5060.97×
Kansas1,439,2022.4×
Washington1,375,2910.9×
Wisconsin1,127,1680.98×
Maryland1,115,9610.85×
Massachusetts1,008,2480.67×
Indiana959,7270.69×
Missouri944,3440.77×
Minnesota898,6240.82×
Louisiana884,5400.9×
Oregon879,0351.01×
South Carolina858,8530.75×
Nevada753,2601.02×
Oklahoma654,3000.77×
Kentucky643,9310.68×
Connecticut577,1320.76×
Utah526,2800.77×
Mississippi520,6660.83×
Arkansas479,0710.76×
Iowa426,2680.68×
New Mexico315,2190.83×
Hawaii282,1250.86×
Idaho251,6250.66×
Nebraska239,4610.63×
Washington, District of Columbia214,5510.94×
West Virginia195,7280.55×
New Hampshire183,4070.61×
Rhode Island154,7090.64×
Maine153,5990.56×
Delaware147,6620.7×
Montana135,7700.64×
South Dakota109,8440.62×
Alaska109,7880.67×
North Dakota91,9790.59×
Wyoming88,9970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pleasure audience
BrandAffinityCategory
Goop15.73×Internet & Social Media
Governor of Michigan18.77×Politics & Society
Vocal harmony10.8×Music & Radio
Grinch8.32×Movies & TV
Wok12.99×Food & Beverages
Google Home11.82×Technology & Electronics
Hibachi13.77×Food & Beverages
Cherish (group)17.28×Music & Radio
Hipster15.13×Politics & Society
Grace Slick13.75×Music & Radio
Fairy godmother11.38×Literature
No Escape (1994 film)15.47×Movies & TV
El Paso County, Colorado16.73×Travel & Leisure
TV Fanatic13.62×Movies & TV
Kikar HaShabbat19.13×News
Guitarist (magazine)12.92×Music & Radio
La Jolla9.92×Travel & Leisure
Mathcore8.6×Music & Radio
Harlow12.38×Travel & Leisure
Hickok4517.41×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pleasure audience
TraitClusterScore
ExtroversionTHRILL1.08
Price SensitivityPREMIUM1.01
MindfulnessBALANCE1
Healthy LifestyleBALANCE0.97
LGBTQ+ IdentityOPEN0.97
Family OrientationCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Pleasure
CountryShare
United States22.2%
India5.8%
United Kingdom4.6%

See Pleasure audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Pleasure have in United States?

Pleasure has an estimated audience of 76,066,370 people in United States, concentrated in California and Texas.

What is the gender split and age of Pleasure fans?

62.1% of Pleasure fans are female, 37.9% are male, with an average age of 41.0 years.

Which brands do Pleasure fans like most?

Pleasure fans show strongest brand affinity for Goop (15.73×), Governor of Michigan (18.77×), and Vocal harmony (10.8×) over the country average.

Where do Pleasure fans live in United States?

Pleasure fans in United States are most concentrated in California (reach 10,025,172), Texas (reach 7,453,711), and New York (reach 4,469,839). These three regions account for the largest share of the active audience.

What other brands do Pleasure fans also like?

Beyond Pleasure itself, the audience over-indexes on Governor of Michigan (18.77×), Vocal harmony (10.8×), Grinch (8.32×), and Wok (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pleasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.