Rascasse Audience Intelligence

Aesthetics Audience in United States

A data profile of the people who buy, follow and care about Aesthetics in United States — modelled from more than twelve digital signal sources. Aesthetics has an estimated audience of 18,603,658 people in United States.

#1236among Topic in United States#140in Home & Garden

The average Aesthetics fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Family, Cosmetics, Child, with strongest over-indexing on Family (1.52× the country average).

Demographically, the Aesthetics audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aesthetics fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Family.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aesthetics profile in United States.

Audience size
18.6M
in United States
Gender
62.7%♀
37.3% male
Age
40.5
average years
Country rank
#1796
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aesthetics fans

62.7% are female, 37.3% are male, average age 40.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Aesthetics audience in United States
MetricValue
Female62.7%
Male37.3%
Average age40.5
Estimated audience size18,603,658
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Aesthetics audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Aesthetics audience comes from United States.

Worldwide audience distribution share by country for Aesthetics
CountryShare
United States17.6%
Brazil4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aesthetics audience in United States is strongest.

Fig. 05

Top regions by affinity

Aesthetics fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.20×
02Arizona~400K1.18×
03Georgia~700K1.17×
04California~2.5M1.15×
05Louisiana~300K1.15×
06Hawaii~90K1.14×
07Tennessee~400K1.13×
08Florida~1.5M1.12×
09Washington~400K1.11×
10Oklahoma~200K1.10×
11Maryland~300K1.08×
12Arkansas~200K1.08×
13Virginia~500K1.06×
14Oregon~200K1.06×
15Utah~200K1.06×
16Mississippi~200K1.06×
17North Carolina~600K1.05×
18Alabama~300K1.04×
19Nevada~200K1.03×
20Illinois~600K1.02×
21Alaska~40K1.02×
22Missouri~300K1.01×
23South Carolina~300K1.01×
24Kansas~100K1.01×
25Michigan~500K1.00×
26New York~1M0.99×
27North Dakota~40K0.99×
28Colorado~300K0.98×
29Kentucky~200K0.98×
30New Jersey~500K0.97×
31Connecticut~200K0.97×
32Idaho~90K0.97×
33West Virginia~80K0.97×
34Minnesota~300K0.96×
35Indiana~300K0.95×
36Pennsylvania~600K0.93×
37Wisconsin~300K0.93×
38New Mexico~90K0.93×
39Washington, District of Columbia~50K0.93×
40Ohio~500K0.92×
41Iowa~100K0.92×
42Massachusetts~300K0.91×
43Rhode Island~50K0.91×
44Nebraska~80K0.90×
45Maine~60K0.89×
46Delaware~50K0.89×
47Montana~50K0.89×
48South Dakota~40K0.89×
49New Hampshire~60K0.82×
50Vermont~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Aesthetics, United States
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aesthetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aesthetics audience
#·InterestCategoryAffinity×
01PleasurePolitics & Society1.82×
02Old NavyFashion & Accessoires1.75×
03Macy'sShopping1.73×
04DressesFashion & Accessoires1.73×
05Women's clothingFashion & Accessoires1.68×
06Kohl'sShopping1.65×
07CosmeticsBeauty & Wellness1.59×
08PaintingArts & Culture1.58×
09PhilosophyBusiness & Career1.55×
10ChildKids & Family1.54×
11FurnitureHome & Garden1.54×
12KitchenHome & Garden1.54×
13HouseHome & Garden1.53×
14FamilyKids & Family1.52×
15JewelryFashion & Accessoires1.52×
16WomanKids & Family1.52×
17CraftsHome & Garden1.52×
18Target CorporationShopping1.52×
19PsychologyBusiness & Career1.51×
20Luxury goodsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aesthetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aesthetics audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.46×
DIY MentalityTHRILL1.35×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aesthetics audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.96×
Healthy LifestyleBALANCE0.99×
TravellingTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aesthetics have in United States?

Aesthetics has an estimated audience of 18,603,658 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aesthetics fans?

62.7% of Aesthetics fans are female, 37.3% are male, with an average age of 40.5 years.

03

Which brands do Aesthetics fans like most?

Aesthetics fans show strongest brand affinity for Family (1.52×), Cosmetics (1.59×), and Child (1.54×) over the country average.

04

Where do Aesthetics fans live in United States?

Aesthetics fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Aesthetics fans also like?

Beyond Aesthetics itself, the audience over-indexes on Cosmetics (1.59×), Child (1.54×), Pleasure (1.82×), and Jewelry (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Aesthetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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