Aesthetics Audience in United States

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Aesthetics has an estimated audience of 18,603,658 people in United States. 62.7% are female, 37.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Family, Cosmetics, Child, Pleasure, Jewelry.

The average Aesthetics fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Family, Cosmetics, Child, with strongest over-indexing on Family (1.52× the country average). Demographically, the Aesthetics audience skews more female with an average age of 40.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Aesthetics fans

Demographic split for Aesthetics audience in United States
MetricValue
Female62.7%
Male37.3%
Average age40.5
Estimated audience size18,603,658

Audience persona

The typical Aesthetics fan in United States is more female, around 40.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Family.

Top regions in United States

Top regions ranked by reach for Aesthetics in United States
RegionReachAffinity
California2,461,4091.2×
Texas2,041,7981.28×
Florida1,442,0711.14×
New York1,085,2181.04×
Georgia696,3631.22×
Illinois665,7021.07×
North Carolina613,7471.1×
Pennsylvania599,1120.96×
Ohio541,9950.95×
Michigan497,5981.02×
Virginia494,1151.09×
New Jersey474,1971×
Arizona455,3331.2×
Washington427,2501.14×
Tennessee427,0671.14×
Maryland347,0351.08×
Massachusetts340,7740.93×
Indiana331,2130.97×
Missouri309,2721.03×
Colorado294,2421×
South Carolina287,5471.03×
Louisiana275,8511.15×
Alabama270,5141.04×
Minnesota261,6340.98×
Wisconsin261,2630.93×
Oklahoma230,7821.12×
Kentucky230,6730.99×
Oregon227,3251.07×
Nevada187,7751.04×
Connecticut179,4240.96×
Utah177,5461.07×
Arkansas163,6211.07×
Mississippi157,2001.03×
Kansas148,7491.01×
Iowa138,5850.9×
Hawaii89,9231.12×
Idaho87,8050.94×
New Mexico83,5350.9×
Nebraska82,2460.88×
West Virginia79,6640.92×
Maine57,2150.86×
New Hampshire57,1710.78×
Rhode Island51,1160.86×
Washington, District of Columbia50,2390.9×
Delaware43,9450.86×
Montana43,3700.84×
Alaska37,3130.94×
South Dakota35,3050.82×
North Dakota34,9490.91×
Vermont23,7970.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aesthetics audience
BrandAffinityCategory
Family1.52×Kids & Family
Cosmetics1.59×Beauty & Wellness
Child1.54×Kids & Family
Pleasure1.82×Politics & Society
Jewelry1.52×Fashion & Accessoires
Woman1.52×Kids & Family
Furniture1.54×Home & Garden
Women's clothing1.68×Fashion & Accessoires
Philosophy1.55×Business & Career
Crafts1.52×Home & Garden
House1.53×Home & Garden
Psychology1.51×Business & Career
Luxury goods1.51×Fashion & Accessoires
Kitchen1.54×Home & Garden
Old Navy1.75×Fashion & Accessoires
Macy's1.73×Shopping
Kohl's1.65×Shopping
Dresses1.73×Fashion & Accessoires
Target Corporation1.52×Shopping
Painting1.58×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aesthetics audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.08
Design AffinityPREMIUM1.02
ExtroversionTHRILL1
Urban LifestyleOPEN0.99
Price SensitivityPREMIUM0.99
Healthy LifestyleBALANCE0.98

Worldwide distribution

Worldwide audience distribution share by country for Aesthetics
CountryShare
United States17.6%
Brazil4.9%
Italy4.5%

See Aesthetics audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Aesthetics have in United States?

Aesthetics has an estimated audience of 18,603,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Aesthetics fans?

62.7% of Aesthetics fans are female, 37.3% are male, with an average age of 40.5 years.

Which brands do Aesthetics fans like most?

Aesthetics fans show strongest brand affinity for Family (1.52×), Cosmetics (1.59×), and Child (1.54×) over the country average.

Where do Aesthetics fans live in United States?

Aesthetics fans in United States are most concentrated in California (reach 2,461,409), Texas (reach 2,041,798), and Florida (reach 1,442,071). These three regions account for the largest share of the active audience.

What other brands do Aesthetics fans also like?

Beyond Aesthetics itself, the audience over-indexes on Cosmetics (1.59×), Child (1.54×), Pleasure (1.82×), and Jewelry (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.