A data profile of the people who buy, follow and care about Aesthetics in Spain — modelled from more than twelve digital signal sources. Aesthetics has an estimated audience of 2,906,410 people in Spain.
The average Aesthetics fan in Spain is 45.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Cosmetics, Beauty salons, Child, with strongest over-indexing on Cosmetics (1.61× the country average).
Demographically, the Aesthetics audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Aesthetics fan in Spain is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Cosmetics.
The key figures that characterise the Aesthetics profile in Spain.
66.2% are female, 33.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.0 |
| Estimated audience size | 2,906,410 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Aesthetics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.5% |
Where the Aesthetics audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~600K | 1.22× | |
| 02 | Catalonia | ~600K | 1.14× | |
| 03 | Canary Islands | ~200K | 1.14× | |
| 04 | Region of Murcia | ~100K | 1.13× | |
| 05 | Aragon | ~90K | 1.13× | |
| 06 | Comunidad Valenciana | ~400K | 1.12× | |
| 07 | Balearic Islands | ~90K | 1.11× | |
| 08 | Galicia | ~100K | 1.07× | |
| 09 | Andalusia | ~600K | 1.03× | |
| 10 | Basque Autonomous Country | ~100K | 0.98× | |
| 11 | Castilla-La Mancha | ~100K | 0.97× | |
| 12 | Principality of Asturias | ~60K | 0.89× | |
| 13 | Navarre | ~30K | 0.88× | |
| 14 | La Rioja | ~20K | 0.88× | |
| 15 | Cantabria | ~30K | 0.86× | |
| 16 | Castile and León | ~100K | 0.82× | |
| 17 | Extremadura | ~50K | 0.81× |
The strongest cross-interests of the Aesthetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty salons | Beauty & Wellness | 1.75× | ||
| 02 | Hair products | Beauty & Wellness | 1.72× | ||
| 03 | Skin care | Beauty & Wellness | 1.72× | ||
| 04 | Skin | Beauty & Wellness | 1.71× | ||
| 05 | Dresses | Fashion & Accessoires | 1.68× | ||
| 06 | Cosmetics | Beauty & Wellness | 1.61× | ||
| 07 | Fragrances | Beauty & Wellness | 1.61× | ||
| 08 | Spas | Beauty & Wellness | 1.60× | ||
| 09 | Health care | Business & Career | 1.58× | ||
| 10 | Personal care | Health | 1.57× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 12 | Woman | Kids & Family | 1.55× | ||
| 13 | Medicine | Business & Career | 1.54× | ||
| 14 | Furniture | Home & Garden | 1.52× | ||
| 15 | Footwear | Fashion & Accessoires | 1.51× | ||
| 16 | House | Home & Garden | 1.51× | ||
| 17 | Home improvement | Home & Garden | 1.51× | ||
| 18 | Fashion design | Business & Career | 1.51× | ||
| 19 | Child | Kids & Family | 1.50× | ||
| 20 | Eating | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.35× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× |
Aesthetics has an estimated audience of 2,906,410 people in Spain, concentrated in Catalonia and Community of Madrid.
66.2% of Aesthetics fans are female, 33.8% are male, with an average age of 45.0 years.
Aesthetics fans show strongest brand affinity for Cosmetics (1.61×), Beauty salons (1.75×), and Child (1.5×) over the country average.
Aesthetics fans in Spain are most concentrated in Catalonia (reach ~600K), Community of Madrid (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Aesthetics itself, the audience over-indexes on Beauty salons (1.75×), Child (1.5×), Woman (1.55×), and Footwear (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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