A data profile of the people who buy, follow and care about Aesthetics in United Kingdom — modelled from more than twelve digital signal sources. Aesthetics has an estimated audience of 4,422,898 people in United Kingdom.
The average Aesthetics fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Graham Chapman, with strongest over-indexing on Graham Chapman (1.89× the country average).
Demographically, the Aesthetics audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 12 regions tracked by Rascasse.
The typical Aesthetics fan in United Kingdom is more female, around 43.5 years old, with strong Creativity tendencies and a notable affinity for Graham Chapman.
The key figures that characterise the Aesthetics profile in United Kingdom.
65.2% are female, 34.8% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.5 |
| Estimated audience size | 4,422,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Aesthetics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.5% |
Where the Aesthetics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 3.90× | |
| 02 | West Midlands | ~300K | 1.65× | |
| 03 | Yorkshire and the Humber | ~500K | 1.29× | |
| 04 | South East | ~600K | 1.08× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | Northern Ireland | ~100K | 0.86× | |
| 07 | East of England | ~300K | 0.84× | |
| 08 | South West | ~300K | 0.82× | |
| 09 | East Midlands | ~300K | 0.82× | |
| 10 | Wales | ~200K | 0.79× | |
| 11 | Scotland | ~200K | 0.57× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Aesthetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graham Chapman | Movies & TV | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.07× | |
| Extroversion | THRILL | 1.06× | |
| Family Orientation | CONSERVATISM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Sustainability | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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