Aesthetics Audience in Germany
Aesthetics has an estimated audience of 2,632,615 people in Germany. 60.0% are female, 40.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fabric (club), Johannes Oerding, Unter Uns, Evening gown, Online shopping malls.
The average Aesthetics fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fabric (club), Johannes Oerding, Unter Uns, with strongest over-indexing on Fabric (club) (1.63× the country average). Demographically, the Aesthetics audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Aesthetics fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 38.5 |
| Estimated audience size | 2,632,615 |
Audience persona
The typical Aesthetics fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Fabric (club).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 673,639 | 1.17× |
| Bayern | 468,226 | 1.11× |
| Baden-Württemberg | 395,871 | 1.1× |
| Niedersachsen | 263,441 | 1.03× |
| Hessen | 225,422 | 1.12× |
| Rheinland-Pfalz | 132,057 | 1× |
| Berlin | 131,653 | 1.12× |
| Sachsen | 130,849 | 1.01× |
| Schleswig-Holstein | 88,041 | 0.93× |
| Brandenburg | 79,866 | 0.98× |
| Thüringen | 59,314 | 0.88× |
| Hamburg | 58,508 | 0.98× |
| Sachsen-Anhalt | 52,499 | 0.77× |
| Mecklenburg-Vorpommern | 42,455 | 0.84× |
| Saarland | 29,903 | 0.92× |
| Bremen | 22,933 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fabric (club) | 1.63× | Music & Radio |
| Johannes Oerding | 1.76× | Music & Radio |
| Unter Uns | 1.62× | Movies & TV |
| Evening gown | 1.73× | Fashion & Accessoires |
| Online shopping malls | 1.62× | Shopping |
| Goldie Hawn | 1.9× | Movies & TV |
| Snoopy | 1.85× | Movies & TV |
| Janina Uhse | 2.02× | Movies & TV |
| 77Onlineshop | 1.55× | Shopping |
| Kenneth Branagh | 1.69× | Movies & TV |
| Cyclic ketogenic diet | 1.77× | Food & Beverages |
| Impulse purchase | 1.7× | Shopping |
| Eyelid | 1.52× | Beauty & Wellness |
| Uomini e Donne | 1.63× | Movies & TV |
| The Fault in Our Stars (film) | 1.68× | Movies & TV |
| Harry Potter and the Prisoner of Azkaban (film) | 1.65× | Movies & TV |
| Lord Voldemort | 1.66× | Literature |
| Ron Weasley | 1.65× | Movies & TV |
| Strapless dress | 1.63× | Fashion & Accessoires |
| Meringue | 1.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.19 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Creativity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Brazil | 4.9% |
| Italy | 4.5% |
See Aesthetics audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Aesthetics have in Germany?
Aesthetics has an estimated audience of 2,632,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aesthetics fans?
60.0% of Aesthetics fans are female, 40.0% are male, with an average age of 38.5 years.
Which brands do Aesthetics fans like most?
Aesthetics fans show strongest brand affinity for Fabric (club) (1.63×), Johannes Oerding (1.76×), and Unter Uns (1.62×) over the country average.
Where do Aesthetics fans live in Germany?
Aesthetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 673,639), Bayern (reach 468,226), and Baden-Württemberg (reach 395,871). These three regions account for the largest share of the active audience.
What other brands do Aesthetics fans also like?
Beyond Aesthetics itself, the audience over-indexes on Johannes Oerding (1.76×), Unter Uns (1.62×), Evening gown (1.73×), and Online shopping malls (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.