Rascasse Audience Intelligence

Aesthetics Audience in Germany

A data profile of the people who buy, follow and care about Aesthetics in Germany — modelled from more than twelve digital signal sources. Aesthetics has an estimated audience of 2,632,615 people in Germany.

#1499among Topic in Germany#207in Home & Garden

The average Aesthetics fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alles was zählt, Fabric (club), Johannes Oerding, with strongest over-indexing on Alles was zählt (1.56× the country average).

Demographically, the Aesthetics audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aesthetics fan in Germany is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Alles was zählt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aesthetics profile in Germany.

Audience size
2.6M
in Germany
Gender
60.0%♀
40.0% male
Age
38.5
average years
Country rank
#2488
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aesthetics fans

60.0% are female, 40.0% are male, average age 38.5.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Aesthetics audience in Germany
MetricValue
Female60.0%
Male40.0%
Average age38.5
Estimated audience size2,632,615
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Aesthetics audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Aesthetics audience comes from Germany.

Worldwide audience distribution share by country for Aesthetics
CountryShare
United States17.6%
Brazil4.9%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aesthetics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aesthetics fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.13×
02Hessen~200K1.10×
03Bayern~500K1.09×
04Baden-Württemberg~400K1.08×
05Berlin~100K1.05×
06Rheinland-Pfalz~100K1.04×
07Bremen~20K1.04×
08Niedersachsen~300K1.02×
09Sachsen~100K0.98×
10Hamburg~60K0.98×
11Brandenburg~80K0.97×
12Saarland~30K0.96×
13Schleswig-Holstein~90K0.95×
14Thüringen~60K0.91×
15Mecklenburg-Vorpommern~40K0.89×
16Sachsen-Anhalt~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Aesthetics, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aesthetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aesthetics audience
#·InterestCategoryAffinity×
01Janina UhseMovies & TV2.02×
02Goldie HawnMovies & TV1.90×
03SnoopyMovies & TV1.85×
04Cyclic ketogenic dietFood & Beverages1.77×
05Johannes OerdingMusic & Radio1.76×
06Evening gownFashion & Accessoires1.73×
07Impulse purchaseShopping1.70×
08Kenneth BranaghMovies & TV1.69×
09The Fault in Our Stars (film)Movies & TV1.68×
10Lord VoldemortLiterature1.66×
11Ron WeasleyMovies & TV1.65×
12Fabric (club)Music & Radio1.63×
13Uomini e DonneMovies & TV1.63×
14Unter UnsMovies & TV1.62×
15Online shopping mallsShopping1.62×
16Harry Potter and the Order of the Phoenix (film)Movies & TV1.62×
17Alles was zähltMovies & TV1.56×
1877OnlineshopShopping1.55×
19EyelidBeauty & Wellness1.52×
20Luca HänniMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aesthetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aesthetics audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.02×
ExtroversionTHRILL0.99×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aesthetics audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
Early Adopter MentalityPOWER0.71×
Urban LifestyleOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aesthetics have in Germany?

Aesthetics has an estimated audience of 2,632,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aesthetics fans?

60.0% of Aesthetics fans are female, 40.0% are male, with an average age of 38.5 years.

03

Which brands do Aesthetics fans like most?

Aesthetics fans show strongest brand affinity for Alles was zählt (1.56×), Fabric (club) (1.63×), and Johannes Oerding (1.76×) over the country average.

04

Where do Aesthetics fans live in Germany?

Aesthetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Aesthetics fans also like?

Beyond Aesthetics itself, the audience over-indexes on Fabric (club) (1.63×), Johannes Oerding (1.76×), Unter Uns (1.62×), and Evening gown (1.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Aesthetics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aesthetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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