Evening gown Audience in Germany
Evening gown has an estimated audience of 1,557,271 people in Germany. 87.1% are female, 12.9% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Loincloth, Home Office, Harvey Mudd College, Škoda Kodiaq.
The average Evening gown fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Loincloth, Home Office, with strongest over-indexing on Rossmann (1.82× the country average). Demographically, the Evening gown audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Evening gown fans
| Metric | Value |
|---|---|
| Female | 87.1% |
| Male | 12.9% |
| Average age | 36.9 |
| Estimated audience size | 1,557,271 |
Audience persona
The typical Evening gown fan in Germany is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,063 | 1.24× |
| Bayern | 339,585 | 1.36× |
| Baden-Württemberg | 250,289 | 1.18× |
| Niedersachsen | 229,204 | 1.52× |
| Hessen | 133,245 | 1.12× |
| Schleswig-Holstein | 73,275 | 1.31× |
| Berlin | 55,478 | 0.8× |
| Sachsen | 50,529 | 0.66× |
| Rheinland-Pfalz | 48,055 | 0.62× |
| Hamburg | 47,079 | 1.34× |
| Brandenburg | 33,632 | 0.7× |
| Thüringen | 29,654 | 0.75× |
| Sachsen-Anhalt | 28,706 | 0.71× |
| Mecklenburg-Vorpommern | 20,086 | 0.68× |
| Saarland | 16,048 | 0.84× |
| Bremen | 15,970 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.82× | Shopping |
| Loincloth | 4.71× | Fashion & Accessoires |
| Home Office | 1.82× | Business & Career |
| Harvey Mudd College | 20× | Business & Career |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Cachorro | 3.53× | Pets & Animals |
| Mothercare | 1.79× | Kids & Family |
| Corfu (regional unit) | 2.62× | Travel & Leisure |
| Bank account | 2.38× | Business & Career |
| Jersey (fabric) | 3.73× | Fashion & Accessoires |
| Emil Nolde | 3.71× | Arts & Culture |
| Jacob Tremblay | 3.19× | Movies & TV |
| Home Delivery | 1.84× | Food & Beverages |
| The Knot (Website) | 5.91× | Kids & Family |
| Ireen Sheer | 1.57× | Music & Radio |
| Jaguar F-Pace | 3.35× | Cars & Mobility |
| Jeepney | 8.37× | Cars & Mobility |
| Ipekyol | 1.89× | Shopping |
| Fatteh | 4.75× | Food & Beverages |
| Japanese domestic market | 2.1× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.62 |
| Creativity | OPEN | 1.55 |
| Design Affinity | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.32 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Italy | 7.9% |
| China | 5.1% |
See Evening gown audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Evening gown have in Germany?
Evening gown has an estimated audience of 1,557,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Evening gown fans?
87.1% of Evening gown fans are female, 12.9% are male, with an average age of 36.9 years.
Which brands do Evening gown fans like most?
Evening gown fans show strongest brand affinity for Rossmann (1.82×), Loincloth (4.71×), and Home Office (1.82×) over the country average.
Where do Evening gown fans live in Germany?
Evening gown fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,063), Bayern (reach 339,585), and Baden-Württemberg (reach 250,289). These three regions account for the largest share of the active audience.
What other brands do Evening gown fans also like?
Beyond Evening gown itself, the audience over-indexes on Loincloth (4.71×), Home Office (1.82×), Harvey Mudd College (20×), and Škoda Kodiaq (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Evening gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.