Rascasse Audience Intelligence

Evening gown Audience in Germany

A data profile of the people who buy, follow and care about Evening gown in Germany — modelled from more than twelve digital signal sources. Evening gown has an estimated audience of 1,557,271 people in Germany.

#2349among Topic in Germany#231in Fashion & Accessoires

The average Evening gown fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Formal wear, Purchase discount, Mango, with strongest over-indexing on Formal wear (25.09× the country average).

Demographically, the Evening gown audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Evening gown fan in Germany is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evening gown profile in Germany.

Audience size
1.6M
in Germany
Gender
87.1%♀
12.9% male
Age
36.9
average years
Country rank
#4305
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Evening gown fans

87.1% are female, 12.9% are male, average age 36.9.

Fig. 02

Gender split

87.1%
Female
12.9%
Male
Demographic split for Evening gown audience in Germany
MetricValue
Female87.1%
Male12.9%
Average age36.9
Estimated audience size1,557,271
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Evening gown audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4923%
50+13%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Evening gown audience comes from Germany.

Worldwide audience distribution share by country for Evening gown
CountryShare
United States10.8%
Italy7.9%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evening gown audience in Germany is strongest.

Fig. 05

Top regions by affinity

Evening gown fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.47×
02Bayern~300K1.33×
03Hamburg~50K1.32×
04Schleswig-Holstein~70K1.29×
05Bremen~20K1.24×
06Nordrhein-Westfalen~400K1.17×
07Baden-Württemberg~200K1.14×
08Hessen~100K1.10×
09Saarland~20K0.90×
10Thüringen~30K0.79×
11Berlin~50K0.78×
12Rheinland-Pfalz~60K0.75×
13Sachsen-Anhalt~30K0.73×
14Mecklenburg-Vorpommern~20K0.72×
15Brandenburg~30K0.71×
16Sachsen~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Evening gown, Germany
0.67×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evening gown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evening gown audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires25.09×
02High School DxDMovies & TV20.00×
03Argos (retailer)Shopping20.00×
04Brenda SongFashion & Accessoires19.42×
05Vagabond (manga)Literature19.25×
06Cocktail dressFashion & Accessoires13.80×
07Purchase discountShopping13.44×
08MangoShopping7.30×
09Cyber MondayShopping4.47×
10C&AShopping4.00×
11DeichmannShopping3.25×
12TattoosFashion & Accessoires3.08×
13BreuningerFashion & Accessoires3.07×
14PrimarkShopping3.06×
15RossmannShopping2.94×
16AirbnbTravel & Leisure2.77×
17H&MShopping2.60×
18Netto Marken-DiscountShopping2.36×
19IKEAHome & Garden2.32×
20PetsPets & Animals1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evening gown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evening gown audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.73×
CreativityOPEN2.08×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evening gown audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
PatriotismCONSERVATISM0.83×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evening gown have in Germany?

Evening gown has an estimated audience of 1,557,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Evening gown fans?

87.1% of Evening gown fans are female, 12.9% are male, with an average age of 36.9 years.

03

Which brands do Evening gown fans like most?

Evening gown fans show strongest brand affinity for Formal wear (25.09×), Purchase discount (13.44×), and Mango (7.3×) over the country average.

04

Where do Evening gown fans live in Germany?

Evening gown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Evening gown fans also like?

Beyond Evening gown itself, the audience over-indexes on Purchase discount (13.44×), Mango (7.3×), Vagabond (manga) (19.25×), and C&A (4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Evening gown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Evening gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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