Cocktail dress Audience in Germany
Cocktail dress has an estimated audience of 514,183 people in Germany. 77.9% are female, 22.1% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Backless dress, Strapless dress, Sheath dress, Ball gown, Cumhuriyet.
The average Cocktail dress fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Backless dress, Strapless dress, Sheath dress, with strongest over-indexing on Backless dress (62.6× the country average). Demographically, the Cocktail dress audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Cocktail dress fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 34.0 |
| Estimated audience size | 514,183 |
Audience persona
The typical Cocktail dress fan in Germany is more female, around 34.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Backless dress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,193 | 1.2× |
| Bayern | 107,719 | 1.3× |
| Baden-Württemberg | 83,474 | 1.19× |
| Niedersachsen | 60,879 | 1.22× |
| Hessen | 42,725 | 1.09× |
| Rheinland-Pfalz | 29,677 | 1.15× |
| Sachsen | 22,463 | 0.89× |
| Schleswig-Holstein | 18,032 | 0.98× |
| Berlin | 17,383 | 0.76× |
| Brandenburg | 14,667 | 0.92× |
| Sachsen-Anhalt | 11,634 | 0.87× |
| Hamburg | 11,538 | 0.99× |
| Thüringen | 10,464 | 0.8× |
| Mecklenburg-Vorpommern | 8,238 | 0.84× |
| Saarland | 6,493 | 1.03× |
| Bremen | 3,378 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Backless dress | 62.6× | Fashion & Accessoires |
| Strapless dress | 52.54× | Fashion & Accessoires |
| Sheath dress | 45.41× | Fashion & Accessoires |
| Ball gown | 53.92× | Fashion & Accessoires |
| Cumhuriyet | 16.4× | News |
| Habertürk | 16.76× | News |
| Milliyet | 17.25× | News |
| Fanatik | 11.66× | News |
| Little black dress | 14.34× | Fashion & Accessoires |
| Evening gown | 13.8× | Fashion & Accessoires |
| Deichmann | 4.55× | Shopping |
| Wedding dress | 8.47× | Fashion & Accessoires |
| Mavi Jeans | 21.25× | Fashion & Accessoires |
| Cardigan (sweater) | 8.8× | Fashion & Accessoires |
| Gown | 6.75× | Fashion & Accessoires |
| H&M | 3.26× | Shopping |
| Blouse | 5.33× | Fashion & Accessoires |
| Sabah (newspaper) | 18.15× | News |
| Skirt | 4.61× | Fashion & Accessoires |
| Wedding ring | 5.76× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Creativity | OPEN | 1.41 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.0% |
| Italy | 5.4% |
| India | 4.3% |
See Cocktail dress audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cocktail dress have in Germany?
Cocktail dress has an estimated audience of 514,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cocktail dress fans?
77.9% of Cocktail dress fans are female, 22.1% are male, with an average age of 34.0 years.
Which brands do Cocktail dress fans like most?
Cocktail dress fans show strongest brand affinity for Backless dress (62.6×), Strapless dress (52.54×), and Sheath dress (45.41×) over the country average.
Where do Cocktail dress fans live in Germany?
Cocktail dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,193), Bayern (reach 107,719), and Baden-Württemberg (reach 83,474). These three regions account for the largest share of the active audience.
What other brands do Cocktail dress fans also like?
Beyond Cocktail dress itself, the audience over-indexes on Strapless dress (52.54×), Sheath dress (45.41×), Ball gown (53.92×), and Cumhuriyet (16.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cocktail dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.