Rascasse Audience Intelligence

Cocktail dress Audience in Germany

A data profile of the people who buy, follow and care about Cocktail dress in Germany — modelled from more than twelve digital signal sources. Cocktail dress has an estimated audience of 514,183 people in Germany.

#4608among Topic in Germany#567in Fashion & Accessoires

The average Cocktail dress fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Backless dress, Strapless dress, Sheath dress, with strongest over-indexing on Backless dress (62.6× the country average).

Demographically, the Cocktail dress audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cocktail dress fan in Germany is more female, around 34.0 years old, with strong Extroversion tendencies and a notable affinity for Backless dress.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cocktail dress profile in Germany.

Audience size
514K
in Germany
Gender
77.9%♀
22.1% male
Age
34.0
average years
Country rank
#11487
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cocktail dress fans

77.9% are female, 22.1% are male, average age 34.0.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Cocktail dress audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age34.0
Estimated audience size514,183
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Cocktail dress audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4919%
50+8%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Cocktail dress audience comes from Germany.

Worldwide audience distribution share by country for Cocktail dress
CountryShare
United States9.0%
Italy5.4%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cocktail dress audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cocktail dress fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.26×
02Niedersachsen~60K1.18×
03Nordrhein-Westfalen~100K1.16×
04Baden-Württemberg~80K1.16×
05Rheinland-Pfalz~30K1.13×
06Hessen~40K1.09×
07Saarland~7K1.05×
08Hamburg~10K1.00×
09Schleswig-Holstein~20K0.98×
10Brandenburg~10K0.93×
11Sachsen~20K0.90×
12Sachsen-Anhalt~10K0.90×
13Mecklenburg-Vorpommern~9K0.88×
14Thüringen~10K0.87×
15Bremen~4K0.82×
16Berlin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Cocktail dress, Germany
0.80×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cocktail dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cocktail dress audience
#·InterestCategoryAffinity×
01Backless dressFashion & Accessoires62.60×
02Ball gownFashion & Accessoires53.92×
03Strapless dressFashion & Accessoires52.54×
04Sheath dressFashion & Accessoires45.41×
05Mavi JeansFashion & Accessoires21.25×
06Sabah (newspaper)News18.15×
07MilliyetNews17.25×
08HabertürkNews16.76×
09CumhuriyetNews16.40×
10HürriyetNews16.35×
11Little black dressFashion & Accessoires14.34×
12Evening gownFashion & Accessoires13.80×
13FanatikNews11.66×
14Cardigan (sweater)Fashion & Accessoires8.80×
15Wedding dressFashion & Accessoires8.47×
16GownFashion & Accessoires6.75×
17BlouseFashion & Accessoires5.33×
18SkirtFashion & Accessoires4.61×
19DeichmannShopping4.55×
20H&MShopping3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cocktail dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cocktail dress audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.14×
CreativityOPEN2.12×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cocktail dress audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Career OrientationPOWER1.10×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cocktail dress have in Germany?

Cocktail dress has an estimated audience of 514,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cocktail dress fans?

77.9% of Cocktail dress fans are female, 22.1% are male, with an average age of 34.0 years.

03

Which brands do Cocktail dress fans like most?

Cocktail dress fans show strongest brand affinity for Backless dress (62.6×), Strapless dress (52.54×), and Sheath dress (45.41×) over the country average.

04

Where do Cocktail dress fans live in Germany?

Cocktail dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cocktail dress fans also like?

Beyond Cocktail dress itself, the audience over-indexes on Strapless dress (52.54×), Sheath dress (45.41×), Ball gown (53.92×), and Cumhuriyet (16.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Cocktail dress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cocktail dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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