Ball gown Audience in Germany
A data profile of the people who buy, follow and care about Ball gown in Germany — modelled from more than twelve digital signal sources. Ball gown has an estimated audience of 251,040 people in Germany.
The average Ball gown fan in Germany is 29.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Strapless dress, Cocktail dress, Backless dress, with strongest over-indexing on Strapless dress (123.48× the country average).
Demographically, the Ball gown audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Career Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ball gown fan in Germany is more female, around 29.8 years old, with strong Career Orientation tendencies and a notable affinity for Strapless dress.
At a glance
The key figures that characterise the Ball gown profile in Germany.
Search interest · 12-month trend
Demographics of Ball gown fans
75.9% are female, 24.1% are male, average age 29.8.
Gender split
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 29.8 |
| Estimated audience size | 251,040 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Ball gown audience comes from Germany.
| Country | Share |
|---|---|
| Saudi Arabia | 20.6% |
| United States | 10.6% |
| Indonesia | 7.2% |
Geography
Where the Ball gown audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~60K | 1.39× | |
| 02 | Niedersachsen | ~30K | 1.32× | |
| 03 | Schleswig-Holstein | ~10K | 1.20× | |
| 04 | Baden-Württemberg | ~40K | 1.18× | |
| 05 | Hamburg | ~6K | 1.06× | |
| 06 | Thüringen | ~7K | 1.05× | |
| 07 | Hessen | ~20K | 1.01× | |
| 08 | Rheinland-Pfalz | ~10K | 1.00× | |
| 09 | Sachsen | ~10K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.93× | |
| 11 | Brandenburg | ~7K | 0.88× | |
| 12 | Bremen | ~2K | 0.86× | |
| 13 | Sachsen-Anhalt | ~6K | 0.85× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.84× | |
| 15 | Saarland | ~2K | 0.79× | |
| 16 | Berlin | ~8K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ball gown audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Strapless dress | Fashion & Accessoires | 123.48× | ||
| 02 | Cocktail dress | Fashion & Accessoires | 53.92× | ||
| 03 | Backless dress | Fashion & Accessoires | 31.95× | ||
| 04 | Mytheresa.com | Shopping | 20.00× | ||
| 05 | Google Wallet | Technology & Electronics | 19.03× | ||
| 06 | Formal wear | Fashion & Accessoires | 17.86× | ||
| 07 | Kitchen knife | Home & Garden | 13.24× | ||
| 08 | Cutting board | Home & Garden | 12.17× | ||
| 09 | limango | Shopping | 11.54× | ||
| 10 | Sunscreen | Beauty & Wellness | 9.37× | ||
| 11 | Chloé | Fashion & Accessoires | 9.36× | ||
| 12 | Social shopping | Shopping | 8.50× | ||
| 13 | Isabel Marant | Fashion & Accessoires | 8.43× | ||
| 14 | Real (hypermarket) | Shopping | 7.21× | ||
| 15 | Pillow | Home & Garden | 5.99× | ||
| 16 | Engagement ring | Fashion & Accessoires | 4.77× | ||
| 17 | Wedding ring | Fashion & Accessoires | 4.62× | ||
| 18 | Deichmann | Shopping | 3.46× | ||
| 19 | H&M | Shopping | 2.71× | ||
| 20 | IKEA | Home & Garden | 2.35× |
Personality of the Ball gown audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.20× | |
| Creativity | OPEN | 2.05× | |
| Individualism | JOY | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× |
Frequently asked questions
How many fans does Ball gown have in Germany?
Ball gown has an estimated audience of 251,040 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ball gown fans?
75.9% of Ball gown fans are female, 24.1% are male, with an average age of 29.8 years.
Which brands do Ball gown fans like most?
Ball gown fans show strongest brand affinity for Strapless dress (123.48×), Cocktail dress (53.92×), and Backless dress (31.95×) over the country average.
Where do Ball gown fans live in Germany?
Ball gown fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Ball gown fans also like?
Beyond Ball gown itself, the audience over-indexes on Cocktail dress (53.92×), Backless dress (31.95×), Mytheresa.com (20×), and Formal wear (17.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ball gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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