Rascasse Audience Intelligence

Chloé Target Market in Germany

A data profile of the people who buy, follow and care about Chloé in Germany — modelled from more than twelve digital signal sources. Chloé has an estimated audience of 1,661,812 people in Germany.

#17among Luxury fashion in Germany#506among Brand in Germany#218in Fashion & Accessoires

The average Chloé fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cross-stitch, Hermès, Shawl, with strongest over-indexing on Cross-stitch (13.65× the country average).

Demographically, the Chloé audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chloé fan in Germany is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Cross-stitch.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chloé profile in Germany.

Audience size
1.7M
in Germany
Gender
73.2%♀
26.8% male
Age
35.9
average years
Country rank
#4046
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chloé

73.2% are female, 26.8% are male, average age 35.9.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Chloé audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age35.9
Estimated audience size1,661,812
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Chloé audience in Germany
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4919%
50+11%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Chloé audience comes from Germany.

Worldwide audience distribution share by country for Chloé
CountryShare
United States17.1%
France10.5%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chloé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chloé customers by region in Germany
#RegionReachAffinity×
01Hamburg~60K1.52×
02Hessen~200K1.36×
03Berlin~90K1.28×
04Nordrhein-Westfalen~400K1.15×
05Baden-Württemberg~300K1.14×
06Bayern~300K1.13×
07Bremen~10K1.04×
08Rheinland-Pfalz~80K1.01×
09Schleswig-Holstein~60K0.92×
10Niedersachsen~100K0.91×
11Saarland~20K0.87×
12Brandenburg~40K0.81×
13Thüringen~30K0.75×
14Sachsen-Anhalt~30K0.73×
15Mecklenburg-Vorpommern~20K0.72×
16Sachsen~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Chloé, Germany
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chloé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chloé audience
#·InterestCategoryAffinity×
01Kuwait CityTravel & Leisure19.74×
02Issey MiyakeFashion & Accessoires13.77×
03RiyadhTravel & Leisure13.70×
04Cross-stitchHome & Garden13.65×
05Van Cleef & ArpelsFashion & Accessoires12.63×
06LongchampFashion & Accessoires11.67×
07Chloe (film)Movies & TV11.52×
08ShawlFashion & Accessoires10.09×
09PARFUMDREAMSShopping8.66×
10Miu MiuFashion & Accessoires7.74×
11Luxury WatchesFashion & Accessoires7.12×
12Hugo BossFashion & Accessoires7.05×
13GownFashion & Accessoires6.84×
14ScarfFashion & Accessoires6.53×
15Ready-to-wearFashion & Accessoires6.09×
16PandoraFashion & Accessoires5.35×
17Party dressFashion & Accessoires5.08×
18CartierFashion & Accessoires4.95×
19HermèsFashion & Accessoires4.34×
20UniqloShopping3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chloé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chloé audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.75×
Quality AwarenessPREMIUM2.16×
Early Adopter MentalityPOWER1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chloé audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.78×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chloé's target market in Germany?

Chloé's target market in Germany covers an estimated 1,661,812 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chloé customers?

73.2% of the Chloé audience are female, 26.8% are male, with an average age of 35.9 years.

03

Which brands do Chloé fans like most?

Chloé fans show strongest brand affinity for Cross-stitch (13.65×), Hermès (4.34×), and Shawl (10.09×) over the country average.

04

Where do Chloé fans live in Germany?

Chloé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chloé fans also like?

Beyond Chloé itself, the audience over-indexes on Hermès (4.34×), Shawl (10.09×), Gown (6.84×), and Longchamp (11.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Chloé audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chloé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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