Chloé Audience in Germany
Chloé has an estimated audience of 1,656,387 people in Germany. 73.2% are female, 26.8% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cross-stitch, Hermès, Shawl, Gown, Longchamp.
The average Chloé fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cross-stitch, Hermès, Shawl, with strongest over-indexing on Cross-stitch (13.65× the country average). Demographically, the Chloé audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Chloé fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 35.9 |
| Estimated audience size | 1,656,387 |
Audience persona
The typical Chloé fan in Germany is more female, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Cross-stitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 427,703 | 1.18× |
| Bayern | 309,028 | 1.16× |
| Baden-Württemberg | 260,601 | 1.15× |
| Hessen | 174,124 | 1.38× |
| Niedersachsen | 147,321 | 0.92× |
| Berlin | 99,320 | 1.34× |
| Rheinland-Pfalz | 84,432 | 1.02× |
| Hamburg | 58,205 | 1.56× |
| Sachsen | 56,708 | 0.7× |
| Schleswig-Holstein | 54,559 | 0.92× |
| Brandenburg | 40,068 | 0.78× |
| Sachsen-Anhalt | 29,545 | 0.69× |
| Thüringen | 29,513 | 0.7× |
| Mecklenburg-Vorpommern | 21,463 | 0.68× |
| Saarland | 16,841 | 0.83× |
| Bremen | 14,277 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cross-stitch | 13.65× | Home & Garden |
| Hermès | 4.34× | Fashion & Accessoires |
| Shawl | 10.09× | Fashion & Accessoires |
| Gown | 6.84× | Fashion & Accessoires |
| Longchamp | 11.67× | Fashion & Accessoires |
| Van Cleef & Arpels | 12.63× | Fashion & Accessoires |
| Issey Miyake | 13.77× | Fashion & Accessoires |
| Riyadh | 13.7× | Travel & Leisure |
| Luxury Watches | 7.12× | Fashion & Accessoires |
| PARFUMDREAMS | 8.66× | Shopping |
| Party dress | 5.08× | Fashion & Accessoires |
| Pandora | 5.35× | Fashion & Accessoires |
| Hugo Boss | 7.05× | Fashion & Accessoires |
| Uniqlo | 3.85× | Shopping |
| Kuwait City | 19.74× | Travel & Leisure |
| Miu Miu | 7.74× | Fashion & Accessoires |
| Scarf | 6.53× | Fashion & Accessoires |
| Flaconi | 5.33× | Shopping |
| Chloe (film) | 11.52× | Movies & TV |
| Ready-to-wear | 6.09× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Career Orientation | POWER | 2.01 |
| Quality Awareness | PREMIUM | 1.71 |
| Creativity | OPEN | 1.67 |
| Luxury Orientation | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 13.4% |
| France | 9.1% |
See Chloé audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Chloé have in Germany?
Chloé has an estimated audience of 1,656,387 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chloé fans?
73.2% of Chloé fans are female, 26.8% are male, with an average age of 35.9 years.
Which brands do Chloé fans like most?
Chloé fans show strongest brand affinity for Cross-stitch (13.65×), Hermès (4.34×), and Shawl (10.09×) over the country average.
Where do Chloé fans live in Germany?
Chloé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 427,703), Bayern (reach 309,028), and Baden-Württemberg (reach 260,601). These three regions account for the largest share of the active audience.
What other brands do Chloé fans also like?
Beyond Chloé itself, the audience over-indexes on Hermès (4.34×), Shawl (10.09×), Gown (6.84×), and Longchamp (11.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chloé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.