Van Cleef & Arpels Audience in Germany
Van Cleef & Arpels has an estimated audience of 870,108 people in Germany. 66.1% are female, 33.9% are male, average age 38.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Food and drink, Food, Gala, Music.
The average Van Cleef & Arpels fan in Germany is 38.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Food and drink, Food, with strongest over-indexing on Galatasaray S.K. (2.99× the country average). Demographically, the Van Cleef & Arpels audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry
Demographics of Van Cleef & Arpels fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 38.0 |
| Estimated audience size | 870,108 |
Audience persona
The typical Van Cleef & Arpels fan in Germany is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 260,944 | 1.87× |
| Nordrhein-Westfalen | 211,109 | 1.11× |
| Baden-Württemberg | 136,563 | 1.15× |
| Hessen | 101,571 | 1.53× |
| Niedersachsen | 67,700 | 0.8× |
| Berlin | 57,168 | 1.47× |
| Rheinland-Pfalz | 44,903 | 1.03× |
| Hamburg | 29,257 | 1.49× |
| Sachsen | 26,772 | 0.63× |
| Schleswig-Holstein | 24,723 | 0.79× |
| Brandenburg | 17,377 | 0.64× |
| Sachsen-Anhalt | 11,982 | 0.53× |
| Thüringen | 11,570 | 0.52× |
| Saarland | 9,608 | 0.9× |
| Mecklenburg-Vorpommern | 8,573 | 0.52× |
| Bremen | 7,617 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 2.99× | Sports |
| Food and drink | 1.55× | Food & Beverages |
| Food | 1.61× | Food & Beverages |
| Gala | 2.36× | News |
| Music | 1.55× | Business & Career |
| Riyadh | 11.04× | Travel & Leisure |
| Turkish Airlines | 4.78× | Travel & Leisure |
| Makeup Tutorials | 4.15× | Beauty & Wellness |
| Beirut | 4.86× | Travel & Leisure |
| Home Design | 2.47× | Home & Garden |
| Unique Gifts | 3.34× | Shopping |
| Karbala | 11.07× | Travel & Leisure |
| Tom Ford | 6.33× | Fashion & Accessoires |
| Architecture & Design | 2.37× | Business & Career |
| Primark | 2.15× | Shopping |
| University of Baghdad | 9.78× | Business & Career |
| Curly Hair | 4.04× | Beauty & Wellness |
| GitHub | 3.93× | Internet & Social Media |
| Manicure & Pedicure | 4.35× | Beauty & Wellness |
| Home Interior Design | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.21 |
| Quality Awareness | PREMIUM | 2.59 |
| Design Affinity | PREMIUM | 2.23 |
| Sustainability | BALANCE | 1.96 |
| Individualism | JOY | 1.91 |
| Creativity | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| France | 11.9% |
| United Kingdom | 7.9% |
See Van Cleef & Arpels audiences in other countries
More Jewelry audiences in Germany
- Swarovski (3,891,556)
- Pandora (3,279,627)
- Purelei (3,236,785)
- Cartier (2,851,664)
- Tiffany & Co. (2,077,574)
Frequently asked questions
How many fans does Van Cleef & Arpels have in Germany?
Van Cleef & Arpels has an estimated audience of 870,108 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Van Cleef & Arpels fans?
66.1% of Van Cleef & Arpels fans are female, 33.9% are male, with an average age of 38.0 years.
Which brands do Van Cleef & Arpels fans like most?
Van Cleef & Arpels fans show strongest brand affinity for Galatasaray S.K. (2.99×), Food and drink (1.55×), and Food (1.61×) over the country average.
Where do Van Cleef & Arpels fans live in Germany?
Van Cleef & Arpels fans in Germany are most concentrated in Bayern (reach 260,944), Nordrhein-Westfalen (reach 211,109), and Baden-Württemberg (reach 136,563). These three regions account for the largest share of the active audience.
What other brands do Van Cleef & Arpels fans also like?
Beyond Van Cleef & Arpels itself, the audience over-indexes on Food and drink (1.55×), Food (1.61×), Gala (2.36×), and Music (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Van Cleef & Arpels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.