Backless dress Audience in Germany
Backless dress has an estimated audience of 474,543 people in Germany. 76.5% are female, 23.5% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Strapless dress, Sheath dress, Cumhuriyet, Habertürk, Ball gown.
The average Backless dress fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Strapless dress, Sheath dress, Cumhuriyet, with strongest over-indexing on Strapless dress (48.52× the country average). Demographically, the Backless dress audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Backless dress fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 33.0 |
| Estimated audience size | 474,543 |
Audience persona
The typical Backless dress fan in Germany is more female, around 33.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Strapless dress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,971 | 0.99× |
| Bayern | 93,280 | 1.22× |
| Baden-Württemberg | 66,789 | 1.03× |
| Hessen | 52,514 | 1.45× |
| Berlin | 39,292 | 1.85× |
| Niedersachsen | 38,545 | 0.84× |
| Rheinland-Pfalz | 22,272 | 0.94× |
| Sachsen | 16,795 | 0.72× |
| Schleswig-Holstein | 14,624 | 0.86× |
| Hamburg | 13,249 | 1.24× |
| Brandenburg | 10,069 | 0.68× |
| Sachsen-Anhalt | 9,053 | 0.74× |
| Thüringen | 7,990 | 0.66× |
| Saarland | 5,654 | 0.97× |
| Bremen | 5,104 | 1.26× |
| Mecklenburg-Vorpommern | 5,005 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Strapless dress | 48.52× | Fashion & Accessoires |
| Sheath dress | 34.77× | Fashion & Accessoires |
| Cumhuriyet | 12.27× | News |
| Habertürk | 12.84× | News |
| Ball gown | 31.95× | Fashion & Accessoires |
| Fanatik | 10.12× | News |
| Milliyet | 12.45× | News |
| Evening gown | 9.41× | Fashion & Accessoires |
| Mavi Jeans | 15.52× | Fashion & Accessoires |
| Wedding dress | 5.25× | Fashion & Accessoires |
| Deichmann | 2.59× | Shopping |
| Sabah (newspaper) | 12.92× | News |
| limango | 6.55× | Shopping |
| Gown | 4.27× | Fashion & Accessoires |
| Cardigan (sweater) | 5.43× | Fashion & Accessoires |
| Blouse | 3.59× | Fashion & Accessoires |
| Star TV (Turkey) | 7.45× | Movies & TV |
| Online shopping malls | 6.02× | Shopping |
| Kanal D | 6.63× | Movies & TV |
| Miniskirt | 13.84× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Pet Ownership | JOY | 1.59 |
| Sustainability | BALANCE | 1.57 |
| Creativity | OPEN | 1.54 |
| Extroversion | THRILL | 1.46 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Saudi Arabia | 8.2% |
| United Kingdom | 3.7% |
See Backless dress audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Backless dress have in Germany?
Backless dress has an estimated audience of 474,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Backless dress fans?
76.5% of Backless dress fans are female, 23.5% are male, with an average age of 33.0 years.
Which brands do Backless dress fans like most?
Backless dress fans show strongest brand affinity for Strapless dress (48.52×), Sheath dress (34.77×), and Cumhuriyet (12.27×) over the country average.
Where do Backless dress fans live in Germany?
Backless dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,971), Bayern (reach 93,280), and Baden-Württemberg (reach 66,789). These three regions account for the largest share of the active audience.
What other brands do Backless dress fans also like?
Beyond Backless dress itself, the audience over-indexes on Sheath dress (34.77×), Cumhuriyet (12.27×), Habertürk (12.84×), and Ball gown (31.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backless dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.