Sheath dress Audience in Germany
Sheath dress has an estimated audience of 365,686 people in Germany. 90.8% are female, 9.2% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Formal wear, Drop shipping, Knitting, Strapless dress, Mytheresa.com.
The average Sheath dress fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Formal wear, Drop shipping, Knitting, with strongest over-indexing on Formal wear (19.1× the country average). Demographically, the Sheath dress audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sheath dress fans
| Metric | Value |
|---|---|
| Female | 90.8% |
| Male | 9.2% |
| Average age | 40.1 |
| Estimated audience size | 365,686 |
Audience persona
The typical Sheath dress fan in Germany is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Formal wear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,564 | 1.02× |
| Bayern | 62,640 | 1.07× |
| Baden-Württemberg | 55,113 | 1.1× |
| Niedersachsen | 39,031 | 1.1× |
| Hessen | 27,049 | 0.97× |
| Sachsen | 22,847 | 1.27× |
| Rheinland-Pfalz | 18,476 | 1.01× |
| Schleswig-Holstein | 13,610 | 1.04× |
| Brandenburg | 13,434 | 1.18× |
| Berlin | 12,014 | 0.73× |
| Thüringen | 9,508 | 1.02× |
| Mecklenburg-Vorpommern | 8,367 | 1.2× |
| Sachsen-Anhalt | 7,819 | 0.83× |
| Hamburg | 6,983 | 0.85× |
| Saarland | 4,087 | 0.91× |
| Bremen | 2,201 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Formal wear | 19.1× | Fashion & Accessoires |
| Drop shipping | 7.02× | Shopping |
| Knitting | 7.72× | Home & Garden |
| Strapless dress | 33.87× | Fashion & Accessoires |
| Mytheresa.com | 15.5× | Shopping |
| Social shopping | 9.97× | Shopping |
| Kitchen garden | 18.42× | Home & Garden |
| Window blind | 8.7× | Home & Garden |
| Airbnb | 3× | Travel & Leisure |
| Cyber Monday | 4.95× | Shopping |
| Rossmann | 2.89× | Shopping |
| Chandelier | 15.92× | Home & Garden |
| Pillow | 5.15× | Home & Garden |
| Fanatik | 6.49× | News |
| H&M | 2.43× | Shopping |
| Purchase discount | 6.71× | Shopping |
| Oysho | 6.75× | Fashion & Accessoires |
| Cocktail dress | 13.72× | Fashion & Accessoires |
| Deichmann | 2.59× | Shopping |
| Argos (retailer) | 20× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.95 |
| Price Sensitivity | PREMIUM | 2.01 |
| Pet Ownership | JOY | 1.6 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.2% |
| Saudi Arabia | 6.6% |
| Ukraine | 4.0% |
See Sheath dress audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sheath dress have in Germany?
Sheath dress has an estimated audience of 365,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sheath dress fans?
90.8% of Sheath dress fans are female, 9.2% are male, with an average age of 40.1 years.
Which brands do Sheath dress fans like most?
Sheath dress fans show strongest brand affinity for Formal wear (19.1×), Drop shipping (7.02×), and Knitting (7.72×) over the country average.
Where do Sheath dress fans live in Germany?
Sheath dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,564), Bayern (reach 62,640), and Baden-Württemberg (reach 55,113). These three regions account for the largest share of the active audience.
What other brands do Sheath dress fans also like?
Beyond Sheath dress itself, the audience over-indexes on Drop shipping (7.02×), Knitting (7.72×), Strapless dress (33.87×), and Mytheresa.com (15.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sheath dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.