Rascasse Audience Intelligence

Sheath dress Audience in Germany

A data profile of the people who buy, follow and care about Sheath dress in Germany — modelled from more than twelve digital signal sources. Sheath dress has an estimated audience of 365,686 people in Germany.

#5555among Topic in Germany#711in Fashion & Accessoires

The average Sheath dress fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Formal wear, Purchase discount, Cocktail dress, with strongest over-indexing on Formal wear (48.6× the country average).

Demographically, the Sheath dress audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sheath dress fan in Germany is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sheath dress profile in Germany.

Audience size
366K
in Germany
Gender
90.8%♀
9.2% male
Age
40.1
average years
Country rank
#15049
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sheath dress fans

90.8% are female, 9.2% are male, average age 40.1.

Fig. 02

Gender split

90.8%
Female
9.2%
Male
Demographic split for Sheath dress audience in Germany
MetricValue
Female90.8%
Male9.2%
Average age40.1
Estimated audience size365,686
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Sheath dress audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3923%
40-4929%
50+16%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Sheath dress audience comes from Germany.

Worldwide audience distribution share by country for Sheath dress
CountryShare
United States7.2%
Saudi Arabia6.6%
Ukraine4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sheath dress audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sheath dress fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.22×
02Mecklenburg-Vorpommern~8K1.20×
03Brandenburg~10K1.17×
04Niedersachsen~40K1.10×
05Baden-Württemberg~50K1.07×
06Bayern~60K1.04×
07Schleswig-Holstein~10K1.03×
08Rheinland-Pfalz~20K1.01×
09Thüringen~9K1.01×
10Nordrhein-Westfalen~80K1.00×
11Saarland~4K0.99×
12Hessen~30K0.96×
13Sachsen-Anhalt~8K0.87×
14Hamburg~7K0.87×
15Bremen~3K0.81×
16Berlin~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Sheath dress, Germany
0.75×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sheath dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sheath dress audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires48.60×
02Cocktail dressFashion & Accessoires45.41×
03Strapless dressFashion & Accessoires43.39×
04Backless dressFashion & Accessoires34.77×
05Purchase discountShopping32.58×
06Cash on deliveryBusiness & Career26.45×
07Mytheresa.comShopping20.00×
08ChandelierHome & Garden19.80×
09MangoShopping12.18×
10Social shoppingShopping9.71×
11Cyber MondayShopping8.56×
12KnittingHome & Garden6.86×
13SunglassesFashion & Accessoires5.22×
14Drop shippingShopping4.71×
15Black Friday (shopping)Shopping4.25×
16DeichmannShopping4.08×
17C&AShopping4.08×
18AirbnbTravel & Leisure3.87×
19RossmannShopping3.66×
20H&MShopping3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sheath dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sheath dress audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.25×
CreativityOPEN3.19×
SustainabilityBALANCE2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sheath dress audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.80×
SpiritualityBALANCE0.82×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sheath dress have in Germany?

Sheath dress has an estimated audience of 365,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sheath dress fans?

90.8% of Sheath dress fans are female, 9.2% are male, with an average age of 40.1 years.

03

Which brands do Sheath dress fans like most?

Sheath dress fans show strongest brand affinity for Formal wear (48.6×), Purchase discount (32.58×), and Cocktail dress (45.41×) over the country average.

04

Where do Sheath dress fans live in Germany?

Sheath dress fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sheath dress fans also like?

Beyond Sheath dress itself, the audience over-indexes on Purchase discount (32.58×), Cocktail dress (45.41×), Mango (12.18×), and Backless dress (34.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sheath dress audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sheath dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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