Chandelier Audience in Germany
Chandelier has an estimated audience of 454,598 people in Germany. 64.4% are female, 35.6% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lena Headey, Parfum, Kazakhstan, Rings (gymnastics), Greenhouse.
The average Chandelier fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lena Headey, Parfum, Kazakhstan, with strongest over-indexing on Lena Headey (72.79× the country average). Demographically, the Chandelier audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Chandelier fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.6 |
| Estimated audience size | 454,598 |
Audience persona
The typical Chandelier fan in Germany is more female, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Lena Headey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,575 | 1.1× |
| Bayern | 63,867 | 0.87× |
| Baden-Württemberg | 61,520 | 0.99× |
| Niedersachsen | 45,724 | 1.04× |
| Hessen | 34,017 | 0.98× |
| Berlin | 27,879 | 1.37× |
| Rheinland-Pfalz | 22,526 | 0.99× |
| Sachsen | 21,542 | 0.97× |
| Brandenburg | 15,225 | 1.08× |
| Schleswig-Holstein | 15,121 | 0.93× |
| Hamburg | 12,693 | 1.24× |
| Sachsen-Anhalt | 9,888 | 0.84× |
| Thüringen | 9,770 | 0.84× |
| Mecklenburg-Vorpommern | 7,293 | 0.84× |
| Saarland | 5,485 | 0.98× |
| Bremen | 3,989 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lena Headey | 72.79× | Movies & TV |
| Parfum | 49.7× | Beauty & Wellness |
| Kazakhstan | 25.72× | Travel & Leisure |
| Rings (gymnastics) | 25.24× | Sports |
| Greenhouse | 20.35× | Home & Garden |
| Townhouse | 17.61× | Home & Garden |
| Clothes iron | 44.56× | Fashion & Accessoires |
| Armenian language | 50.27× | Politics & Society |
| Armenian cuisine | 58.58× | Food & Beverages |
| Lamb and mutton | 33.26× | Pets & Animals |
| Cutlery | 22.81× | Home & Garden |
| Robert De Niro | 17.88× | Movies & TV |
| Cabinetry | 12.49× | Home & Garden |
| Zara Kids | 22.27× | Fashion & Accessoires |
| Numerology | 36.63× | Health |
| Curtain | 13.71× | Home & Garden |
| Vegetable farming | 47.12× | Home & Garden |
| Summer house | 16.67× | Travel & Leisure |
| Refinancing | 35.39× | Business & Career |
| Renaissance architecture | 69.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 9.9 |
| Design Affinity | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.73 |
| Urban Lifestyle | OPEN | 1.66 |
| Indulgence | JOY | 1.42 |
| Price Sensitivity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 5.9% |
| Italy | 5.5% |
See Chandelier audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chandelier have in Germany?
Chandelier has an estimated audience of 454,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chandelier fans?
64.4% of Chandelier fans are female, 35.6% are male, with an average age of 40.6 years.
Which brands do Chandelier fans like most?
Chandelier fans show strongest brand affinity for Lena Headey (72.79×), Parfum (49.7×), and Kazakhstan (25.72×) over the country average.
Where do Chandelier fans live in Germany?
Chandelier fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,575), Bayern (reach 63,867), and Baden-Württemberg (reach 61,520). These three regions account for the largest share of the active audience.
What other brands do Chandelier fans also like?
Beyond Chandelier itself, the audience over-indexes on Parfum (49.7×), Kazakhstan (25.72×), Rings (gymnastics) (25.24×), and Greenhouse (20.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chandelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.