Rascasse Audience Intelligence

Clothes iron Audience in Germany

A data profile of the people who buy, follow and care about Clothes iron in Germany — modelled from more than twelve digital signal sources. Clothes iron has an estimated audience of 445,257 people in Germany.

#4961among Topic in Germany#612in Fashion & Accessoires

The average Clothes iron fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Clothes dryer, Ironing, Hair iron, with strongest over-indexing on Clothes dryer (45.77× the country average).

Demographically, the Clothes iron audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clothes iron fan in Germany is more female, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for Clothes dryer.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothes iron profile in Germany.

Audience size
445K
in Germany
Gender
71.7%♀
28.3% male
Age
38.1
average years
Country rank
#12862
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothes iron fans

71.7% are female, 28.3% are male, average age 38.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Clothes iron audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age38.1
Estimated audience size445,257
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Clothes iron audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4923%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Clothes iron audience comes from Germany.

Worldwide audience distribution share by country for Clothes iron
CountryShare
United States10.8%
Italy4.3%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothes iron audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clothes iron fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.30×
02Hessen~40K1.21×
03Baden-Württemberg~70K1.19×
04Hamburg~10K1.15×
05Bremen~4K1.13×
06Niedersachsen~50K1.11×
07Bayern~80K1.10×
08Rheinland-Pfalz~20K1.04×
09Berlin~20K1.02×
10Schleswig-Holstein~10K0.94×
11Saarland~5K0.93×
12Sachsen-Anhalt~10K0.83×
13Sachsen~20K0.82×
14Thüringen~9K0.81×
15Brandenburg~10K0.78×
16Mecklenburg-Vorpommern~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Clothes iron, Germany
0.75×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothes iron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothes iron audience
#·InterestCategoryAffinity×
01Green cleaningHome & Garden210.03×
02IroningHome & Garden156.60×
03Paper towelTopic115.38×
04Massage parlorHealth63.09×
05Clothes dryerHome & Garden45.77×
06Magic wordTopic38.86×
07Hair ironBeauty & Wellness25.00×
08Freestyle wrestlingSports23.21×
09LaundryHome & Garden14.18×
10Washing machineHome & Garden13.46×
11WashingBeauty & Wellness7.33×
12Vacuum cleanerHome & Garden5.60×
13StoveHome & Garden5.25×
14Kitchen stoveHome & Garden4.89×
15EyelashBeauty & Wellness4.47×
16KitchenwareHome & Garden4.27×
17RefrigeratorHome & Garden3.82×
18QVCMovies & TV3.67×
19Home AppliancesHome & Garden3.63×
20BathroomHome & Garden3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothes iron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothes iron audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Family OrientationCONSERVATISM1.67×
Convenience OrientationPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothes iron audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
IndividualismJOY1.07×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clothes iron have in Germany?

Clothes iron has an estimated audience of 445,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clothes iron fans?

71.7% of Clothes iron fans are female, 28.3% are male, with an average age of 38.1 years.

03

Which brands do Clothes iron fans like most?

Clothes iron fans show strongest brand affinity for Clothes dryer (45.77×), Ironing (156.6×), and Hair iron (25×) over the country average.

04

Where do Clothes iron fans live in Germany?

Clothes iron fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Clothes iron fans also like?

Beyond Clothes iron itself, the audience over-indexes on Ironing (156.6×), Hair iron (25×), Massage parlor (63.09×), and Paper towel (115.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Clothes iron audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clothes iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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