Clothes iron Audience in Germany
Clothes iron has an estimated audience of 445,257 people in Germany. 71.7% are female, 28.3% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clothes dryer, Ironing, Hair iron, Massage parlor, Paper towel.
The average Clothes iron fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clothes dryer, Ironing, Hair iron, with strongest over-indexing on Clothes dryer (45.77× the country average). Demographically, the Clothes iron audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Clothes iron fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.1 |
| Estimated audience size | 445,257 |
Audience persona
The typical Clothes iron fan in Germany is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Clothes dryer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,099 | 1.34× |
| Bayern | 80,470 | 1.12× |
| Baden-Württemberg | 73,502 | 1.21× |
| Niedersachsen | 48,784 | 1.13× |
| Hessen | 41,295 | 1.22× |
| Rheinland-Pfalz | 23,427 | 1.05× |
| Berlin | 20,281 | 1.02× |
| Sachsen | 17,790 | 0.81× |
| Schleswig-Holstein | 14,884 | 0.93× |
| Hamburg | 11,643 | 1.16× |
| Brandenburg | 10,571 | 0.77× |
| Sachsen-Anhalt | 9,253 | 0.8× |
| Thüringen | 8,893 | 0.78× |
| Mecklenburg-Vorpommern | 5,958 | 0.7× |
| Saarland | 4,755 | 0.87× |
| Bremen | 4,157 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clothes dryer | 45.77× | Home & Garden |
| Ironing | 156.6× | Home & Garden |
| Hair iron | 25× | Beauty & Wellness |
| Massage parlor | 63.09× | Health |
| Paper towel | 115.38× | |
| Laundry | 14.18× | Home & Garden |
| Green cleaning | 210.03× | Home & Garden |
| Washing machine | 13.46× | Home & Garden |
| Magic word | 38.86× | |
| Vacuum cleaner | 5.6× | Home & Garden |
| Home Appliances | 3.63× | Home & Garden |
| Stove | 5.25× | Home & Garden |
| Kitchenware | 4.27× | Home & Garden |
| QVC | 3.67× | Movies & TV |
| Eyelash | 4.47× | Beauty & Wellness |
| Washing | 7.33× | Beauty & Wellness |
| Bathroom | 3.25× | Home & Garden |
| Kitchen stove | 4.89× | Home & Garden |
| Refrigerator | 3.82× | Home & Garden |
| Freestyle wrestling | 23.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.03 |
| Quality Awareness | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.65 |
| Creativity | OPEN | 1.54 |
| Design Affinity | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.8% |
| Italy | 4.3% |
| Spain | 3.9% |
See Clothes iron audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clothes iron have in Germany?
Clothes iron has an estimated audience of 445,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clothes iron fans?
71.7% of Clothes iron fans are female, 28.3% are male, with an average age of 38.1 years.
Which brands do Clothes iron fans like most?
Clothes iron fans show strongest brand affinity for Clothes dryer (45.77×), Ironing (156.6×), and Hair iron (25×) over the country average.
Where do Clothes iron fans live in Germany?
Clothes iron fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,099), Bayern (reach 80,470), and Baden-Württemberg (reach 73,502). These three regions account for the largest share of the active audience.
What other brands do Clothes iron fans also like?
Beyond Clothes iron itself, the audience over-indexes on Ironing (156.6×), Hair iron (25×), Massage parlor (63.09×), and Paper towel (115.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clothes iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.