Clothes iron Audience in United States

Clothes iron logo

Clothes iron has an estimated audience of 2,049,899 people in United States. 71.0% are female, 29.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Hair iron, Clothes dryer, Hairbrush, Ironing, Sales promotion.

The average Clothes iron fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair iron, Clothes dryer, Hairbrush, with strongest over-indexing on Hair iron (8.92× the country average). Demographically, the Clothes iron audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Clothes iron fans

Demographic split for Clothes iron audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.5
Estimated audience size2,049,899

Audience persona

The typical Clothes iron fan in United States is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair iron.

Top regions in United States

Top regions ranked by reach for Clothes iron in United States
RegionReachAffinity
California336,8241.49×
Texas289,1921.64×
Florida148,5251.07×
New York146,6421.28×
Illinois75,8311.11×
Georgia72,8141.15×
North Carolina65,9251.07×
Pennsylvania62,2220.9×
Ohio59,8130.95×
New Jersey59,4131.14×
Michigan56,9321.06×
Virginia56,0521.12×
Washington47,5071.16×
Massachusetts47,3091.17×
Arizona47,1991.13×
Tennessee42,4041.03×
Maryland39,4881.12×
Indiana38,8951.04×
Colorado32,5821.01×
Missouri31,5560.96×
Minnesota29,2811×
Alabama29,0681.02×
South Carolina28,8160.93×
Louisiana28,3751.07×
Wisconsin26,3950.86×
Oregon26,2581.12×
Oklahoma25,0121.1×
Kentucky23,5330.92×
Nevada23,1411.17×
Connecticut22,6841.1×
Utah18,6051.01×
Arkansas17,0261.01×
Kansas16,8671.04×
Mississippi16,4630.97×
Iowa14,4240.85×
Nebraska11,0221.07×
New Mexico10,1250.98×
Hawaii9,4691.07×
Idaho8,8820.86×
West Virginia6,8300.72×
Washington, District of Columbia6,0600.98×
New Hampshire5,9150.73×
Rhode Island5,7670.88×
Maine5,3200.72×
Delaware4,7670.84×
Montana4,4870.79×
North Dakota3,4960.83×
South Dakota3,4710.73×
Alaska3,3390.76×
Vermont2,1820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clothes iron audience
BrandAffinityCategory
Hair iron8.92×Beauty & Wellness
Clothes dryer12.75×Home & Garden
Hairbrush5.71×Beauty & Wellness
Ironing19.13×Home & Garden
Sales promotion2.43×Shopping
Curling14.67×Sports
Food1.65×Food & Beverages
Food and drink1.57×Food & Beverages
Education2.04×Business & Career
Laundry4.7×Home & Garden
Beverages1.74×Food & Beverages
Child1.86×Kids & Family
Gift2×Shopping
Human hair growth3.86×Health
Hair dryer4.23×Beauty & Wellness
U.S. state1.77×Travel & Leisure
Restaurants1.55×Food & Beverages
Woman1.76×Kids & Family
Coupons1.96×Shopping
Recreation2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clothes iron audience
TraitClusterScore
Price SensitivityPREMIUM1.68
Family OrientationCONSERVATISM1.66
DIY MentalityTHRILL1.35
Design AffinityPREMIUM1.35
Luxury OrientationPREMIUM1.3
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Clothes iron
CountryShare
United States10.8%
Italy4.3%
Spain3.9%

See Clothes iron audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Clothes iron have in United States?

Clothes iron has an estimated audience of 2,049,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Clothes iron fans?

71.0% of Clothes iron fans are female, 29.0% are male, with an average age of 42.5 years.

Which brands do Clothes iron fans like most?

Clothes iron fans show strongest brand affinity for Hair iron (8.92×), Clothes dryer (12.75×), and Hairbrush (5.71×) over the country average.

Where do Clothes iron fans live in United States?

Clothes iron fans in United States are most concentrated in California (reach 336,824), Texas (reach 289,192), and Florida (reach 148,525). These three regions account for the largest share of the active audience.

What other brands do Clothes iron fans also like?

Beyond Clothes iron itself, the audience over-indexes on Clothes dryer (12.75×), Hairbrush (5.71×), Ironing (19.13×), and Sales promotion (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clothes iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.