Rascasse Audience Intelligence

Clothes iron Audience in United States

A data profile of the people who buy, follow and care about Clothes iron in United States — modelled from more than twelve digital signal sources. Clothes iron has an estimated audience of 2,049,899 people in United States.

#6240among Topic in United States#616in Fashion & Accessoires

The average Clothes iron fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hair iron, Clothes dryer, Hairbrush, with strongest over-indexing on Hair iron (8.92× the country average).

Demographically, the Clothes iron audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clothes iron fan in United States is more female, around 42.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair iron.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothes iron profile in United States.

Audience size
2M
in United States
Gender
71.0%♀
29.0% male
Age
42.5
average years
Country rank
#13952
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothes iron fans

71.0% are female, 29.0% are male, average age 42.5.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Clothes iron audience in United States
MetricValue
Female71.0%
Male29.0%
Average age42.5
Estimated audience size2,049,899
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Clothes iron audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Clothes iron audience comes from United States.

Worldwide audience distribution share by country for Clothes iron
CountryShare
United States10.8%
Italy4.3%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothes iron audience in United States is strongest.

Fig. 05

Top regions by affinity

Clothes iron fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.53×
02California~300K1.44×
03New York~100K1.20×
04Georgia~70K1.12×
05Virginia~60K1.11×
06Arizona~50K1.11×
07Nevada~20K1.11×
08Massachusetts~40K1.10×
09Illinois~70K1.09×
10Washington~40K1.09×
11Louisiana~30K1.09×
12New Jersey~60K1.08×
13Alabama~30K1.08×
14Oregon~30K1.08×
15Oklahoma~20K1.08×
16Nebraska~10K1.08×
17Maryland~40K1.07×
18Connecticut~20K1.06×
19Kansas~20K1.05×
20Florida~100K1.03×
21North Carolina~60K1.03×
22Indiana~40K1.02×
23New Mexico~10K1.02×
24Hawaii~9K1.01×
25Michigan~50K1.00×
26Tennessee~40K1.00×
27Mississippi~20K1.00×
28Colorado~30K0.99×
29Minnesota~30K0.99×
30Utah~20K0.99×
31Arkansas~20K0.99×
32Washington, District of Columbia~6K0.97×
33Delaware~6K0.97×
34Missouri~30K0.96×
35South Carolina~30K0.96×
36North Dakota~4K0.96×
37Ohio~60K0.95×
38Alaska~4K0.95×
39Kentucky~20K0.94×
40Idaho~10K0.94×
41Rhode Island~6K0.94×
42Montana~5K0.93×
43South Dakota~4K0.91×
44Pennsylvania~60K0.90×
45Iowa~20K0.90×
46Vermont~3K0.90×
47West Virginia~9K0.89×
48New Hampshire~7K0.89×
49Maine~7K0.89×
50Wisconsin~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Clothes iron, United States
0.86×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothes iron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothes iron audience
#·InterestCategoryAffinity×
01IroningHome & Garden19.13×
02CurlingSports14.67×
03Clothes dryerHome & Garden12.75×
04Hair ironBeauty & Wellness8.92×
05HairbrushBeauty & Wellness5.71×
06LaundryHome & Garden4.70×
07Hair dryerBeauty & Wellness4.23×
08Human hair growthHealth3.86×
09Sales promotionShopping2.43×
10EducationBusiness & Career2.04×
11RecreationTravel & Leisure2.04×
12GiftShopping2.00×
13CouponsShopping1.96×
14ChildKids & Family1.86×
15U.S. stateTravel & Leisure1.77×
16WomanKids & Family1.76×
17BeveragesFood & Beverages1.74×
18FoodFood & Beverages1.65×
19Food and drinkFood & Beverages1.57×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothes iron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothes iron audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.56×
Quality AwarenessPREMIUM1.53×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothes iron audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
PatriotismCONSERVATISM0.75×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clothes iron have in United States?

Clothes iron has an estimated audience of 2,049,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clothes iron fans?

71.0% of Clothes iron fans are female, 29.0% are male, with an average age of 42.5 years.

03

Which brands do Clothes iron fans like most?

Clothes iron fans show strongest brand affinity for Hair iron (8.92×), Clothes dryer (12.75×), and Hairbrush (5.71×) over the country average.

04

Where do Clothes iron fans live in United States?

Clothes iron fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clothes iron fans also like?

Beyond Clothes iron itself, the audience over-indexes on Clothes dryer (12.75×), Hairbrush (5.71×), Ironing (19.13×), and Sales promotion (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Clothes iron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clothes iron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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