Ironing Audience in United States

Ironing logo

Ironing has an estimated audience of 1,417,323 people in United States. 68.3% are female, 31.7% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Elsword, Like Dandelion Dust, Historic site, Home equity.

The average Ironing fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Elsword, Like Dandelion Dust, with strongest over-indexing on Regional styles of Mexican music (15.72× the country average). Demographically, the Ironing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ironing fans

Demographic split for Ironing audience in United States
MetricValue
Female68.3%
Male31.7%
Average age42.2
Estimated audience size1,417,323

Audience persona

The typical Ironing fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Ironing in United States
RegionReachAffinity
California225,4491.45×
Texas164,4241.35×
Florida114,2581.19×
New York112,8091.42×
Illinois52,4621.11×
Pennsylvania46,7640.98×
Georgia42,6430.98×
New Jersey40,2021.12×
Virginia37,8611.1×
North Carolina36,2040.85×
Ohio34,7690.8×
Michigan33,9710.92×
Arizona30,0851.04×
Massachusetts29,8811.07×
Washington29,1691.03×
Maryland28,0341.15×
Tennessee24,4370.86×
Indiana21,9010.85×
Oregon20,5051.26×
Missouri20,2000.88×
Louisiana18,6411.02×
Minnesota17,3740.86×
South Carolina17,1260.8×
Colorado17,0130.76×
Alabama15,8430.8×
Nevada15,6531.14×
Wisconsin15,6200.73×
Oklahoma14,2550.91×
Connecticut13,9440.98×
Utah12,4070.98×
Kentucky10,9120.61×
Kansas9,7310.87×
Mississippi9,1160.78×
Arkansas8,9080.76×
Iowa8,2480.71×
Hawaii5,9750.98×
Idaho5,9070.83×
New Mexico5,7380.81×
Washington, District of Columbia5,4201.27×
Nebraska5,1610.73×
West Virginia4,8910.74×
New Hampshire4,6500.83×
Alaska4,5061.49×
Maine4,1890.83×
Montana3,9281×
South Dakota3,8771.18×
North Dakota3,7751.3×
Delaware3,7530.96×
Wyoming3,6531.74×
Rhode Island3,5920.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ironing audience
BrandAffinityCategory
Regional styles of Mexican music15.72×Music & Radio
Elsword21.75×Games
Like Dandelion Dust18.46×Movies & TV
Historic site4.34×Arts & Culture
Home equity1.72×Home & Garden
Fairy godmother5.87×Literature
Nationality1.6×Politics & Society
UK garage3.81×Music & Radio
JDSU2.06×Business & Career
Staycation2.11×Home & Garden
Women's empowerment2.71×Politics & Society
Jesse Plemons1.96×Movies & TV
Jaws3.1×Movies & TV
Nazia Iqbal65×Music & Radio
Governor of Michigan3.67×Politics & Society
Vocal harmony2.21×Music & Radio
Nebraska Cornhuskers football1.67×Sports
Soldering iron1.51×Home & Garden
Home staging2.4×Home & Garden
Hebe2.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ironing audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Design AffinityPREMIUM1.65
Quality AwarenessPREMIUM1.57
CreativityOPEN1.49
Price SensitivityPREMIUM1.35
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Ironing
CountryShare
Thailand12.8%
United States9.7%
United Kingdom5.8%

See Ironing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ironing have in United States?

Ironing has an estimated audience of 1,417,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Ironing fans?

68.3% of Ironing fans are female, 31.7% are male, with an average age of 42.2 years.

Which brands do Ironing fans like most?

Ironing fans show strongest brand affinity for Regional styles of Mexican music (15.72×), Elsword (21.75×), and Like Dandelion Dust (18.46×) over the country average.

Where do Ironing fans live in United States?

Ironing fans in United States are most concentrated in California (reach 225,449), Texas (reach 164,424), and Florida (reach 114,258). These three regions account for the largest share of the active audience.

What other brands do Ironing fans also like?

Beyond Ironing itself, the audience over-indexes on Elsword (21.75×), Like Dandelion Dust (18.46×), Historic site (4.34×), and Home equity (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.