Rascasse Audience Intelligence

Ironing Audience in United States

A data profile of the people who buy, follow and care about Ironing in United States — modelled from more than twelve digital signal sources. Ironing has an estimated audience of 1,417,323 people in United States.

#7493among Topic in United States#969in Home & Garden

The average Ironing fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Downy, QVC, Sewing machine, with strongest over-indexing on Downy (43.8× the country average).

Demographically, the Ironing audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ironing fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Downy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironing profile in United States.

Audience size
1.4M
in United States
Gender
68.3%♀
31.7% male
Age
42.2
average years
Country rank
#18521
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironing fans

68.3% are female, 31.7% are male, average age 42.2.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Ironing audience in United States
MetricValue
Female68.3%
Male31.7%
Average age42.2
Estimated audience size1,417,323
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ironing audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Ironing audience comes from United States.

Worldwide audience distribution share by country for Ironing
CountryShare
Thailand12.8%
United States9.7%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironing audience in United States is strongest.

Fig. 05

Top regions by affinity

Ironing fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.29×
02Michigan~50K1.26×
03California~200K1.16×
04Louisiana~20K1.16×
05Georgia~50K1.12×
06Nebraska~8K1.12×
07North Carolina~50K1.08×
08Kansas~10K1.08×
09Virginia~40K1.07×
10Alabama~20K1.07×
11North Dakota~3K1.07×
12Pennsylvania~50K1.06×
13Indiana~30K1.06×
14Missouri~20K1.06×
15Illinois~50K1.05×
16New Jersey~40K1.05×
17South Carolina~20K1.05×
18South Dakota~3K1.05×
19Kentucky~20K1.04×
20Utah~10K1.04×
21Arkansas~10K1.04×
22Minnesota~20K1.03×
23Mississippi~10K1.03×
24New York~80K1.02×
25Oklahoma~20K1.02×
26Ohio~40K1.01×
27Arizona~30K1.00×
28Maryland~20K1.00×
29New Mexico~7K0.98×
30Alaska~3K0.98×
31Wisconsin~20K0.97×
32Iowa~10K0.97×
33Idaho~7K0.97×
34Tennessee~30K0.96×
35Washington~30K0.96×
36Connecticut~10K0.96×
37Florida~90K0.94×
38Oregon~20K0.94×
39Hawaii~6K0.94×
40Delaware~4K0.94×
41West Virginia~6K0.93×
42Montana~4K0.93×
43Massachusetts~30K0.91×
44Nevada~10K0.91×
45Maine~5K0.91×
46Colorado~20K0.87×
47Rhode Island~4K0.87×
48New Hampshire~5K0.85×
49Vermont~2K0.85×
50Washington, District of Columbia~3K0.76×
Fig. 06

Affinity by region

Affinity by region — Ironing, United States
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironing audience
#·InterestCategoryAffinity×
01AEGHome & Garden51.42×
02DownyHome & Garden43.80×
03Clothes ironFashion & Accessoires19.13×
04Machine embroideryHome & Garden10.89×
05Sewing machineHome & Garden9.70×
06QVCMovies & TV7.75×
07QuiltingHome & Garden5.52×
08Home automationTechnology & Electronics4.56×
09Washing machineHome & Garden4.38×
10Sustainable energyHome & Garden4.37×
11FedExBusiness & Career4.31×
12SewingHome & Garden4.00×
13First class travelTravel & Leisure3.88×
14Discount storesShopping3.42×
15Renewable energyBusiness & Career3.29×
16Mortgage loansBusiness & Career3.18×
17Shopping mallsShopping2.73×
18PinterestInternet & Social Media2.50×
19AirbnbTravel & Leisure2.11×
20FurnitureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.76×
Quality AwarenessPREMIUM2.11×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
ExtroversionTHRILL0.94×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironing have in United States?

Ironing has an estimated audience of 1,417,323 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ironing fans?

68.3% of Ironing fans are female, 31.7% are male, with an average age of 42.2 years.

03

Which brands do Ironing fans like most?

Ironing fans show strongest brand affinity for Downy (43.8×), QVC (7.75×), and Sewing machine (9.7×) over the country average.

04

Where do Ironing fans live in United States?

Ironing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ironing fans also like?

Beyond Ironing itself, the audience over-indexes on QVC (7.75×), Sewing machine (9.7×), Clothes iron (19.13×), and FedEx (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ironing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →