Curling Audience in United States

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Curling has an estimated audience of 2,301,935 people in United States. 72.1% are female, 27.9% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Jason Kidd, Fast Times at Ridgemont High, FloWrestling, The Hills Have Eyes (1977 film), 28 Weeks Later.

The average Curling fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jason Kidd, Fast Times at Ridgemont High, FloWrestling, with strongest over-indexing on Jason Kidd (652.17× the country average). Demographically, the Curling audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Curling fans

Demographic split for Curling audience in United States
MetricValue
Female72.1%
Male27.9%
Average age38.5
Estimated audience size2,301,935

Audience persona

The typical Curling fan in United States is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Jason Kidd.

Top regions in United States

Top regions ranked by reach for Curling in United States
RegionReachAffinity
California367,9951.45×
Texas203,0751.03×
New York159,2721.24×
Florida155,4991×
Illinois87,8961.15×
Virginia78,4221.4×
Pennsylvania74,8940.97×
Georgia73,2351.03×
North Carolina71,0481.03×
Michigan68,4671.14×
Ohio67,9840.96×
New Jersey63,4911.08×
Massachusetts61,9581.37×
Washington61,6681.34×
Minnesota46,1171.4×
Tennessee44,4710.96×
Arizona43,2820.92×
Maryland43,1491.09×
Utah42,1942.05×
Colorado41,0531.13×
Indiana38,5250.92×
Wisconsin35,1311.01×
Missouri34,2010.92×
Oregon29,0911.1×
South Carolina26,3600.76×
Kentucky26,1760.91×
Alabama25,9180.81×
Louisiana25,1490.85×
Connecticut22,8430.99×
Oklahoma21,9170.86×
Nevada18,9040.85×
Iowa16,2910.86×
Arkansas15,5550.82×
Kansas15,5130.86×
Mississippi14,1990.75×
Nebraska9,9250.86×
Idaho9,3060.81×
Washington, District of Columbia8,8071.27×
New Hampshire8,7420.96×
New Mexico8,6090.75×
Hawaii7,9900.81×
West Virginia7,4130.69×
Maine7,0000.85×
Rhode Island6,8010.93×
North Dakota5,5201.17×
Montana5,4610.86×
Delaware4,8690.77×
Alaska4,6700.95×
South Dakota4,2960.81×
Vermont3,8980.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curling audience
BrandAffinityCategory
Jason Kidd652.17×Sports
Fast Times at Ridgemont High113.85×Movies & TV
FloWrestling52.79×Sports
The Hills Have Eyes (1977 film)43.55×Movies & TV
28 Weeks Later18.07×Movies & TV
USA Wrestling39.55×Sports
North American Grappling Association (NAGA)80.22×Sports
Freestyle wrestling27.19×Sports
Iowa Hawkeyes wrestling44.18×Sports
28 Days Later9.93×Movies & TV
Six Sister's Stuff30.57×Food & Beverages
The Hills Have Eyes (2006 film)23.75×Movies & TV
Tonga25.93×Travel & Leisure
Yahoo!奇摩名人娛樂2.62×Internet & Social Media
Universe2.85×Politics & Society
Amateur wrestling11.1×Sports
NATO12.15×Politics & Society
Shuffleboard18.21×Games
Step aerobics28×Sports
President of the United States2.4×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curling audience
TraitClusterScore
ExtroversionTHRILL1.32
CreativityOPEN1.24
IndulgenceJOY1.16
Price SensitivityPREMIUM1.12
Family OrientationCONSERVATISM1.06
Design AffinityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Curling
CountryShare
United States21.9%
China16.0%
Canada6.9%

See Curling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Curling have in United States?

Curling has an estimated audience of 2,301,935 people in United States, concentrated in California and Texas.

What is the gender split and age of Curling fans?

72.1% of Curling fans are female, 27.9% are male, with an average age of 38.5 years.

Which brands do Curling fans like most?

Curling fans show strongest brand affinity for Jason Kidd (652.17×), Fast Times at Ridgemont High (113.85×), and FloWrestling (52.79×) over the country average.

Where do Curling fans live in United States?

Curling fans in United States are most concentrated in California (reach 367,995), Texas (reach 203,075), and New York (reach 159,272). These three regions account for the largest share of the active audience.

What other brands do Curling fans also like?

Beyond Curling itself, the audience over-indexes on Fast Times at Ridgemont High (113.85×), FloWrestling (52.79×), The Hills Have Eyes (1977 film) (43.55×), and 28 Weeks Later (18.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.