Rascasse Audience Intelligence

Curling Audience in United States

A data profile of the people who buy, follow and care about Curling in United States — modelled from more than twelve digital signal sources. Curling has an estimated audience of 2,301,935 people in United States.

#159among Sport in United States#5876among Topic in United States#1142in Sports

The average Curling fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Kidd, Fast Times at Ridgemont High, FloWrestling, with strongest over-indexing on Jason Kidd (652.17× the country average).

Demographically, the Curling audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Curling fan in United States is more female, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Jason Kidd.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curling profile in United States.

Audience size
2.3M
in United States
Gender
72.1%♀
27.9% male
Age
38.5
average years
Country rank
#12722
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curling fans

72.1% are female, 27.9% are male, average age 38.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Curling audience in United States
MetricValue
Female72.1%
Male27.9%
Average age38.5
Estimated audience size2,301,935
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Curling audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Curling audience comes from United States.

Worldwide audience distribution share by country for Curling
CountryShare
United States21.8%
China15.9%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curling audience in United States is strongest.

Fig. 05

Top regions by affinity

Curling fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.51×
02Minnesota~50K1.38×
03North Dakota~6K1.35×
04Virginia~70K1.26×
05Massachusetts~60K1.26×
06Washington~50K1.17×
07Washington, District of Columbia~8K1.17×
08California~300K1.13×
09Colorado~40K1.13×
10Vermont~5K1.13×
11Wisconsin~40K1.11×
12Illinois~80K1.09×
13Connecticut~30K1.09×
14South Dakota~6K1.09×
15New York~100K1.08×
16Michigan~60K1.08×
17Pennsylvania~80K1.06×
18Iowa~20K1.06×
19Maryland~40K1.05×
20Oregon~30K1.05×
21Alaska~5K1.05×
22New Hampshire~9K1.04×
23New Jersey~60K1.03×
24Montana~7K1.02×
25Ohio~70K1.00×
26Indiana~40K1.00×
27Nebraska~10K0.99×
28North Carolina~70K0.98×
29Georgia~70K0.97×
30Rhode Island~7K0.96×
31Missouri~40K0.95×
32Maine~8K0.95×
33Kentucky~30K0.93×
34Arizona~40K0.92×
35Kansas~20K0.91×
36Idaho~10K0.91×
37Delaware~6K0.91×
38Tennessee~40K0.90×
39Texas~200K0.89×
40Florida~100K0.89×
41Hawaii~9K0.88×
42South Carolina~30K0.84×
43Nevada~20K0.84×
44Oklahoma~20K0.83×
45Louisiana~20K0.81×
46Alabama~30K0.80×
47Arkansas~20K0.80×
48West Virginia~8K0.79×
49New Mexico~9K0.77×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Curling, United States
0.72×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curling audience
#·InterestCategoryAffinity×
01Jason KiddSports652.17×
02Fast Times at Ridgemont HighMovies & TV113.85×
03North American Grappling Association (NAGA)Sports80.22×
04FloWrestlingSports52.79×
05Iowa Hawkeyes wrestlingSports44.18×
06The Hills Have Eyes (1977 film)Movies & TV43.55×
07USA WrestlingSports39.55×
08Six Sister's StuffFood & Beverages30.57×
09Step aerobicsSports28.00×
10Freestyle wrestlingSports27.19×
11High School WrestlingEvent26.93×
12TongaTravel & Leisure25.93×
13The Hills Have Eyes (2006 film)Movies & TV23.75×
14ShuffleboardGames18.21×
1528 Weeks LaterMovies & TV18.07×
16NATOPolitics & Society12.15×
17Amateur wrestlingSports11.10×
1828 Days LaterMovies & TV9.93×
19UniversePolitics & Society2.85×
20President of the United StatesPolitics & Society2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curling audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.26×
PatriotismCONSERVATISM1.26×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Early Adopter MentalityPOWER0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curling have in United States?

Curling has an estimated audience of 2,301,935 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Curling fans?

72.1% of Curling fans are female, 27.9% are male, with an average age of 38.5 years.

03

Which brands do Curling fans like most?

Curling fans show strongest brand affinity for Jason Kidd (652.17×), Fast Times at Ridgemont High (113.85×), and FloWrestling (52.79×) over the country average.

04

Where do Curling fans live in United States?

Curling fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Curling fans also like?

Beyond Curling itself, the audience over-indexes on Fast Times at Ridgemont High (113.85×), FloWrestling (52.79×), The Hills Have Eyes (1977 film) (43.55×), and USA Wrestling (39.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Curling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Curling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →