Rascasse Audience Intelligence

Iowa Hawkeyes wrestling Audience in United States

A data profile of the people who buy, follow and care about Iowa Hawkeyes wrestling in United States — modelled from more than twelve digital signal sources. Iowa Hawkeyes wrestling has an estimated audience of 405,509 people in United States.

The average Iowa Hawkeyes wrestling fan in United States is 37.9 years old, more male, and lives primarily in Iowa.

The audience is concentrated in Iowa, Pennsylvania, Illinois.

Top brand affinities include The Kingdom (professional wrestling), Seoul Broadcasting System, Terry Bradshaw, with strongest over-indexing on The Kingdom (professional wrestling) (308.58× the country average).

Demographically, the Iowa Hawkeyes wrestling audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iowa Hawkeyes wrestling fan in United States is more male, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for The Kingdom (professional wrestling).

Category: Sports · Type: Team · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iowa Hawkeyes wrestling profile in United States.

Audience size
406K
in United States
Gender
33.3%
66.7% male
Age
37.9
average years
Country rank
#41304
Team in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iowa Hawkeyes wrestling fans

33.3% are female, 66.7% are male, average age 37.9.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Iowa Hawkeyes wrestling audience in United States
MetricValue
Female33.3%
Male66.7%
Average age37.9
Estimated audience size405,509
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Iowa Hawkeyes wrestling audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Iowa Hawkeyes wrestling audience comes from United States.

Worldwide audience distribution share by country for Iowa Hawkeyes wrestling
CountryShare
United States87.4%
China2.5%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iowa Hawkeyes wrestling audience in United States is strongest.

Fig. 05

Top regions by affinity

Iowa Hawkeyes wrestling fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~90K27.14×
02South Dakota~3K2.67×
03Nebraska~5K2.51×
04Minnesota~8K1.35×
05Pennsylvania~10K1.02×
06Montana~1K0.91×
07Wisconsin~5K0.84×
08North Dakota<1K0.84×
09Illinois~10K0.80×
10Wyoming<1K0.74×
11Kansas~2K0.73×
12Missouri~5K0.71×
13Oklahoma~3K0.63×
14Alaska<1K0.61×
15Delaware<1K0.57×
16Colorado~4K0.55×
17Rhode Island<1K0.54×
18Idaho~1K0.53×
19Arizona~4K0.50×
20West Virginia<1K0.50×
21Maine<1K0.48×
22New Jersey~5K0.47×
23Hawaii<1K0.47×
24New Hampshire<1K0.47×
25New Mexico<1K0.46×
26Oregon~2K0.44×
27Mississippi~1K0.44×
28Washington, District of Columbia<1K0.44×
29Indiana~3K0.40×
30Arkansas~1K0.39×
31Ohio~5K0.38×
32South Carolina~2K0.37×
33Kentucky~2K0.35×
34Michigan~4K0.34×
35Louisiana~2K0.34×
36Nevada~1K0.34×
37Utah~1K0.34×
38Virginia~3K0.33×
39Connecticut~1K0.33×
40Tennessee~3K0.32×
41Alabama~2K0.32×
42Maryland~2K0.31×
43North Carolina~3K0.28×
44Washington~2K0.28×
45Georgia~3K0.27×
46Florida~7K0.24×
47Massachusetts~2K0.24×
48New York~5K0.23×
49Texas~6K0.19×
50California~8K0.17×
Fig. 06

Affinity by region

Affinity by region — Iowa Hawkeyes wrestling, United States
0.17×1.00×27.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iowa Hawkeyes wrestling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iowa Hawkeyes wrestling audience
#·InterestCategoryAffinity×
01The Kingdom (professional wrestling)Sports308.58×
02Guilty Gear XrdGames241.81×
03Seoul Broadcasting SystemMovies & TV167.37×
04JTBCMovies & TV136.02×
05Total Nonstop Action WrestlingSports95.47×
06Penn State Nittany Lions WrestlingSports83.40×
07Danny BoyleMovies & TV79.88×
08Lita (wrestler)Sports73.09×
09The Shield (professional wrestling)Website / Newspaper / Magazine60.87×
10The BoutiqueTravel & Leisure54.64×
11Terry BradshawSports52.61×
12Iowa Hawkeyes men's basketballSports50.55×
13Pittsburgh Panthers footballSports46.04×
14Iowa HawkeyesSports42.72×
15Cameron BoyceMovies & TV41.02×
16AJ StylesSports37.67×
17Independent WrestlingSports35.03×
18Iowa Hawkeyes footballSports25.73×
19Professional wrestling promotionSports16.97×
20Brock LesnarSports15.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iowa Hawkeyes wrestling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Iowa Hawkeyes wrestling audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
SpiritualityBALANCE1.44×
PatriotismCONSERVATISM1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Iowa Hawkeyes wrestling audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Convenience OrientationPREMIUM0.81×
Career OrientationPOWER0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Iowa Hawkeyes wrestling have in United States?

Iowa Hawkeyes wrestling has an estimated audience of 405,509 people in United States, concentrated in Iowa and Pennsylvania.

02

What is the gender split and age of Iowa Hawkeyes wrestling fans?

33.3% of Iowa Hawkeyes wrestling fans are female, 66.7% are male, with an average age of 37.9 years.

03

Which brands do Iowa Hawkeyes wrestling fans like most?

Iowa Hawkeyes wrestling fans show strongest brand affinity for The Kingdom (professional wrestling) (308.58×), Seoul Broadcasting System (167.37×), and Terry Bradshaw (52.61×) over the country average.

04

Where do Iowa Hawkeyes wrestling fans live in United States?

Iowa Hawkeyes wrestling fans in United States are most concentrated in Iowa (reach ~90K), Pennsylvania (reach ~10K), and Illinois (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Iowa Hawkeyes wrestling fans also like?

Beyond Iowa Hawkeyes wrestling itself, the audience over-indexes on Seoul Broadcasting System (167.37×), Terry Bradshaw (52.61×), Cameron Boyce (41.02×), and Total Nonstop Action Wrestling (95.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iowa Hawkeyes wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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