The Shield (professional wrestling) Audience in United States

The Shield (professional wrestling) logo

The Shield (professional wrestling) has an estimated audience of 747,729 people in United States. 15.1% are female, 84.9% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Captain America (1990 film), Grinch, Minnesota, Goop, Wok.

The average The Shield (professional wrestling) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Captain America (1990 film), Grinch, Minnesota, with strongest over-indexing on Captain America (1990 film) (22.4× the country average). Demographically, the The Shield (professional wrestling) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of The Shield (professional wrestling) fans

Demographic split for The Shield (professional wrestling) audience in United States
MetricValue
Female15.1%
Male84.9%
Average age40.6
Estimated audience size747,729

Audience persona

The typical The Shield (professional wrestling) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Captain America (1990 film).

Top regions in United States

Top regions ranked by reach for The Shield (professional wrestling) in United States
RegionReachAffinity
California76,6430.93×
Texas62,2420.97×
New York47,1731.13×
Florida43,7600.86×
Illinois29,9401.2×
Pennsylvania28,8141.14×
Ohio25,5781.11×
North Carolina24,0941.07×
Georgia22,2490.97×
Michigan21,3041.09×
New Jersey19,7461.04×
Virginia18,2071×
Massachusetts18,0461.23×
Tennessee16,3751.09×
Arizona15,8681.04×
Washington14,9481×
Indiana14,9161.09×
Missouri13,0731.08×
Maryland12,5910.98×
Wisconsin11,9561.06×
South Carolina11,8961.06×
Kentucky11,4221.22×
Alabama11,0291.06×
Minnesota10,0080.93×
Louisiana9,7721.01×
Colorado9,5980.81×
Oregon9,1941.07×
Connecticut8,6091.15×
Oklahoma8,5031.02×
Nevada6,6040.91×
Arkansas6,5201.06×
Iowa6,2491.01×
Mississippi6,0700.99×
Kansas5,7100.97×
Utah4,6910.7×
West Virginia4,4311.27×
New Hampshire3,7091.26×
Nebraska3,5680.95×
Idaho3,3370.89×
Maine3,1711.18×
New Mexico2,9880.8×
Rhode Island2,7701.16×
Delaware2,1231.03×
Washington, District of Columbia2,0150.9×
Hawaii1,9820.62×
Montana1,8470.89×
South Dakota1,4040.81×
Alaska1,2560.79×
Vermont1,2110.92×
North Dakota1,1540.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shield (professional wrestling) audience
BrandAffinityCategory
Captain America (1990 film)22.4×Movies & TV
Grinch8.06×Movies & TV
Minnesota3.32×Travel & Leisure
Goop10.02×Internet & Social Media
Wok11.13×Food & Beverages
Days Out With Kids23.82×Travel & Leisure
Sierra Hull21.42×Music & Radio
Vocal harmony5.84×Music & Radio
Google Home7.9×Technology & Electronics
Israel2.41×Travel & Leisure
Governor of Michigan7.86×Politics & Society
Gift registry13.81×Kids & Family
Alaska1.81×Travel & Leisure
Combat sport1.53×Sports
La Jolla8.32×Travel & Leisure
Justice2.54×Politics & Society
Pro-Ject3.56×Music & Radio
Grace Slick7.52×Music & Radio
Hog Hunting2.93×Sports
Urban Outfitters1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shield (professional wrestling) audience
TraitClusterScore
PatriotismCONSERVATISM1.23
Early Adopter MentalityPOWER1.19
Risk AppetiteTHRILL1.17
Healthy LifestyleBALANCE1.15
LGBTQ+ IdentityOPEN1.12
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for The Shield (professional wrestling)
CountryShare
United States37.8%
France11.2%
United Kingdom10.2%

See The Shield (professional wrestling) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Shield (professional wrestling) have in United States?

The Shield (professional wrestling) has an estimated audience of 747,729 people in United States, concentrated in California and Texas.

What is the gender split and age of The Shield (professional wrestling) fans?

15.1% of The Shield (professional wrestling) fans are female, 84.9% are male, with an average age of 40.6 years.

Which brands do The Shield (professional wrestling) fans like most?

The Shield (professional wrestling) fans show strongest brand affinity for Captain America (1990 film) (22.4×), Grinch (8.06×), and Minnesota (3.32×) over the country average.

Where do The Shield (professional wrestling) fans live in United States?

The Shield (professional wrestling) fans in United States are most concentrated in California (reach 76,643), Texas (reach 62,242), and New York (reach 47,173). These three regions account for the largest share of the active audience.

What other brands do The Shield (professional wrestling) fans also like?

Beyond The Shield (professional wrestling) itself, the audience over-indexes on Grinch (8.06×), Minnesota (3.32×), Goop (10.02×), and Wok (11.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shield (professional wrestling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.