The Shield (professional wrestling) Audience in United States

The Shield (professional wrestling) has an estimated audience of 747,729 people in United States. 15.1% are female, 84.9% are male, average age 40.6. Top regions: California, Texas, New York. Top brand affinities: Aaron Rodgers, Capital One, Alexa Bliss, Google Maps, Bruce Willis.

The average The Shield (professional wrestling) fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Aaron Rodgers, Capital One, Alexa Bliss, with strongest over-indexing on Aaron Rodgers (16.12× the country average). Demographically, the The Shield (professional wrestling) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of The Shield (professional wrestling) fans

Demographic split for The Shield (professional wrestling) audience in United States
MetricValue
Female15.1%
Male84.9%
Average age40.6
Estimated audience size747,729

Audience persona

The typical The Shield (professional wrestling) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for The Shield (professional wrestling) in United States
RegionReachAffinity
California76,6430.93×
Texas62,2420.97×
New York47,1731.13×
Florida43,7600.86×
Illinois29,9401.2×
Pennsylvania28,8141.14×
Ohio25,5781.11×
North Carolina24,0941.07×
Georgia22,2490.97×
Michigan21,3041.09×
New Jersey19,7461.04×
Virginia18,2071×
Massachusetts18,0461.23×
Tennessee16,3751.09×
Arizona15,8681.04×
Washington14,9481×
Indiana14,9161.09×
Missouri13,0731.08×
Maryland12,5910.98×
Wisconsin11,9561.06×
South Carolina11,8961.06×
Kentucky11,4221.22×
Alabama11,0291.06×
Minnesota10,0080.93×
Louisiana9,7721.01×
Colorado9,5980.81×
Oregon9,1941.07×
Connecticut8,6091.15×
Oklahoma8,5031.02×
Nevada6,6040.91×
Arkansas6,5201.06×
Iowa6,2491.01×
Mississippi6,0700.99×
Kansas5,7100.97×
Utah4,6910.7×
West Virginia4,4311.27×
New Hampshire3,7091.26×
Nebraska3,5680.95×
Idaho3,3370.89×
Maine3,1711.18×
New Mexico2,9880.8×
Rhode Island2,7701.16×
Delaware2,1231.03×
Washington, District of Columbia2,0150.9×
Hawaii1,9820.62×
Montana1,8470.89×
South Dakota1,4040.81×
Alaska1,2560.79×
Vermont1,2110.92×
North Dakota1,1540.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Shield (professional wrestling) audience
BrandAffinityCategory
Aaron Rodgers16.12×Sports
Capital One9.52×Business & Career
Alexa Bliss54.44×Sports
Google Maps7.99×Internet & Social Media
Bruce Willis14.33×Movies & TV
Rey Mysterio40.62×Sports
CarGurus11.09×Cars & Mobility
Beetlejuice8.5×Movies & TV
Jason Momoa15.6×Movies & TV
Luka Dončić17.44×Sports
Circle K10.93×Shopping
Roman Reigns21.42×Sports
Indeed.com5.94×Business & Career
Margot Robbie12.8×Movies & TV
DeviantArt9.36×Internet & Social Media
Iowa Hawkeyes wrestling60.34×Sports
Ozzy Osbourne11.32×Music & Radio
WWE SmackDown13.68×Sports
Emily Blunt14.95×Movies & TV
Kaley Cuoco13.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Shield (professional wrestling) audience
TraitClusterScore
PatriotismCONSERVATISM1.23
Early Adopter MentalityPOWER1.19
Risk AppetiteTHRILL1.17
Healthy LifestyleBALANCE1.15
LGBTQ+ IdentityOPEN1.12
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for The Shield (professional wrestling)
CountryShare
United States37.8%
France11.2%
United Kingdom10.2%

See The Shield (professional wrestling) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Shield (professional wrestling) have in United States?

The Shield (professional wrestling) has an estimated audience of 747,729 people in United States, concentrated in California and Texas.

What is the gender split and age of The Shield (professional wrestling) fans?

15.1% of The Shield (professional wrestling) fans are female, 84.9% are male, with an average age of 40.6 years.

Which brands do The Shield (professional wrestling) fans like most?

The Shield (professional wrestling) fans show strongest brand affinity for Aaron Rodgers (16.12×), Capital One (9.52×), and Alexa Bliss (54.44×) over the country average.

Where do The Shield (professional wrestling) fans live in United States?

The Shield (professional wrestling) fans in United States are most concentrated in California (reach 76,643), Texas (reach 62,242), and New York (reach 47,173). These three regions account for the largest share of the active audience.

What other brands do The Shield (professional wrestling) fans also like?

Beyond The Shield (professional wrestling) itself, the audience over-indexes on Capital One (9.52×), Alexa Bliss (54.44×), Google Maps (7.99×), and Bruce Willis (14.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shield (professional wrestling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.