Rascasse Audience Intelligence

The Shield (professional wrestling) Audience in United States

A data profile of the people who buy, follow and care about The Shield (professional wrestling) in United States — modelled from more than twelve digital signal sources. The Shield (professional wrestling) has an estimated audience of 744,096 people in United States.

#915among Website / Newspaper / Magazine in United States

The average The Shield (professional wrestling) fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Roman Reigns, Hulk Hogan, Iowa Hawkeyes wrestling, with strongest over-indexing on Roman Reigns (18.41× the country average).

Demographically, the The Shield (professional wrestling) audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Shield (professional wrestling) fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Roman Reigns.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Shield (professional wrestling) profile in United States.

Audience size
744K
in United States
Gender
15.1%♀
84.9% male
Age
40.6
average years
Country rank
#28776
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Shield (professional wrestling)

15.1% are female, 84.9% are male, average age 40.6.

Fig. 02

Gender split

15.1%
Female
84.9%
Male
Demographic split for The Shield (professional wrestling) audience in United States
MetricValue
Female15.1%
Male84.9%
Average age40.6
Estimated audience size744,096
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the The Shield (professional wrestling) audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

37.3%

of the worldwide The Shield (professional wrestling) audience comes from United States.

Worldwide audience distribution share by country for The Shield (professional wrestling)
CountryShare
United States37.3%
France11.0%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Shield (professional wrestling) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Shield (professional wrestling) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.31×
02Rhode Island~3K1.27×
03New Hampshire~4K1.22×
04Kentucky~10K1.19×
05Massachusetts~20K1.17×
06Maine~3K1.17×
07Connecticut~9K1.15×
08Pennsylvania~30K1.13×
09Illinois~30K1.13×
10Delaware~2K1.13×
11Tennessee~20K1.09×
12Ohio~20K1.08×
13Arkansas~7K1.07×
14New York~40K1.06×
15Missouri~10K1.06×
16Alabama~10K1.06×
17Oregon~9K1.06×
18Michigan~20K1.05×
19Indiana~10K1.05×
20Wisconsin~10K1.04×
21Arizona~20K1.03×
22South Carolina~10K1.03×
23Oklahoma~9K1.03×
24Mississippi~6K1.03×
25North Carolina~20K1.02×
26Louisiana~10K1.00×
27Iowa~6K1.00×
28New Jersey~20K0.99×
29Kansas~6K0.99×
30Vermont~1K0.97×
31Virginia~20K0.96×
32Washington~10K0.96×
33Maryland~10K0.96×
34Nebraska~4K0.96×
35Montana~2K0.95×
36Georgia~20K0.94×
37Nevada~7K0.94×
38California~80K0.92×
39Minnesota~10K0.92×
40Texas~60K0.91×
41Idaho~3K0.91×
42Alaska~1K0.90×
43Washington, District of Columbia~2K0.89×
44South Dakota~2K0.88×
45North Dakota~1K0.88×
46Florida~40K0.87×
47New Mexico~3K0.87×
48Colorado~9K0.80×
49Utah~5K0.73×
50Hawaii~2K0.68×
Fig. 06

Affinity by region

Affinity by region — The Shield (professional wrestling), United States
0.68×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Shield (professional wrestling) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Shield (professional wrestling) audience
#·InterestCategoryAffinity×
01Iowa Hawkeyes wrestlingSports60.87×
02Matt HardySports34.06×
03Jeff HardySports24.25×
04Hulk HoganSports22.77×
05Mariano'sFood & Beverages21.70×
06Kate BosworthMovies & TV20.00×
07Roman ReignsSports18.41×
08Vince McMahonSports17.60×
09Bret HartSports15.90×
10Brock LesnarSports14.58×
11WWE SmackDownSports13.15×
12Ming-Na WenMovies & TV13.09×
13WWE Hall of FameSports7.93×
14Berlin WallTravel & Leisure7.62×
15John CenaSports6.74×
16Sylvester StalloneMovies & TV6.25×
17GrapplingSports5.68×
18JudoSports4.78×
19Chuck NorrisMovies & TV2.92×
20GameStopGames2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Shield (professional wrestling) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Shield (professional wrestling) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Convenience OrientationPREMIUM1.27×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Shield (professional wrestling) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Pet OwnershipJOY0.69×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Shield (professional wrestling) have in United States?

The Shield (professional wrestling) has an estimated audience of 744,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Shield (professional wrestling) fans?

15.1% of The Shield (professional wrestling) fans are female, 84.9% are male, with an average age of 40.6 years.

03

Which brands do The Shield (professional wrestling) fans like most?

The Shield (professional wrestling) fans show strongest brand affinity for Roman Reigns (18.41×), Hulk Hogan (22.77×), and Iowa Hawkeyes wrestling (60.87×) over the country average.

04

Where do The Shield (professional wrestling) fans live in United States?

The Shield (professional wrestling) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Shield (professional wrestling) fans also like?

Beyond The Shield (professional wrestling) itself, the audience over-indexes on Hulk Hogan (22.77×), Iowa Hawkeyes wrestling (60.87×), WWE SmackDown (13.15×), and Vince McMahon (17.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The Shield (professional wrestling) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Shield (professional wrestling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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