Roman Reigns Audience in United States

Roman Reigns logo

Roman Reigns has an estimated audience of 5,049,910 people in United States. 31.6% are female, 68.4% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Finlandia (vodka), Brock Lesnar, WWE Hall of Fame, Seth Rollins, John Cena.

The average Roman Reigns fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finlandia (vodka), Brock Lesnar, WWE Hall of Fame, with strongest over-indexing on Finlandia (vodka) (210.21× the country average). Demographically, the Roman Reigns audience skews more male with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Roman Reigns fans

Demographic split for Roman Reigns audience in United States
MetricValue
Female31.6%
Male68.4%
Average age35.7
Estimated audience size5,049,910

Audience persona

The typical Roman Reigns fan in United States is more male, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finlandia (vodka).

Top regions in United States

Top regions ranked by reach for Roman Reigns in United States
RegionReachAffinity
California490,0790.88×
Texas486,1221.12×
Florida378,0871.11×
New York368,6551.31×
Pennsylvania230,6231.36×
Georgia217,5741.4×
Ohio204,5441.31×
North Carolina200,1271.32×
Illinois194,7411.16×
New Jersey157,1171.22×
Michigan145,5211.1×
Virginia140,1361.14×
Tennessee128,2401.27×
Indiana110,3531.2×
Maryland105,3241.21×
Alabama104,9671.49×
South Carolina100,3071.32×
Massachusetts95,7460.96×
Louisiana91,5681.41×
Kentucky88,3361.4×
Missouri86,2061.06×
Arizona80,1460.78×
Wisconsin73,4770.97×
Washington68,4220.68×
Mississippi67,9321.63×
Connecticut62,3391.23×
Oklahoma61,2891.09×
Arkansas54,3531.31×
Minnesota54,2880.75×
Colorado47,7810.6×
Nevada47,3110.97×
Iowa41,2950.99×
Oregon34,4270.59×
Kansas34,1180.86×
West Virginia30,4671.3×
Utah23,7780.53×
Nebraska21,6810.86×
New Mexico21,2080.84×
Hawaii19,6620.91×
Rhode Island18,6631.16×
Delaware15,3691.1×
New Hampshire15,1070.76×
Idaho12,8140.51×
Washington, District of Columbia12,4370.82×
Maine12,1060.67×
South Dakota7,6550.66×
North Dakota7,4090.71×
Montana6,5130.46×
Alaska5,4890.51×
Vermont4,3320.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roman Reigns audience
BrandAffinityCategory
Finlandia (vodka)210.21×Food & Beverages
Brock Lesnar29.84×Sports
WWE Hall of Fame15.17×Sports
Seth Rollins32.95×Sports
John Cena14.65×Sports
Professional wrestling promotion23.64×Sports
Randy Orton29.46×Sports
Vince McMahon24.96×Sports
Triple H25.34×Sports
WWE SmackDown15.59×Sports
WWE World Heavyweight Championship26.08×Sports
New Japan Pro Wrestling24.56×Sports
WWE6.67×Sports
WWE 2K25.29×Games
Ric Flair19.6×Sports
WrestleMania13.52×Sports
Stone Cold Steve Austin20.97×Sports
WWE Raw13.12×Sports
Becky Lynch18.31×Sports
Religion3.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roman Reigns audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.47
Healthy LifestyleBALANCE1.15
Sports ActivityPOWER1.14
Risk AppetiteTHRILL1.08
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Roman Reigns
CountryShare
United States33.0%
India16.8%
United Kingdom6.1%

See Roman Reigns audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Roman Reigns have in United States?

Roman Reigns has an estimated audience of 5,049,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Roman Reigns fans?

31.6% of Roman Reigns fans are female, 68.4% are male, with an average age of 35.7 years.

Which brands do Roman Reigns fans like most?

Roman Reigns fans show strongest brand affinity for Finlandia (vodka) (210.21×), Brock Lesnar (29.84×), and WWE Hall of Fame (15.17×) over the country average.

Where do Roman Reigns fans live in United States?

Roman Reigns fans in United States are most concentrated in California (reach 490,079), Texas (reach 486,122), and Florida (reach 378,087). These three regions account for the largest share of the active audience.

What other brands do Roman Reigns fans also like?

Beyond Roman Reigns itself, the audience over-indexes on Brock Lesnar (29.84×), WWE Hall of Fame (15.17×), Seth Rollins (32.95×), and John Cena (14.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roman Reigns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.