Rascasse Audience Intelligence

Roman Reigns Audience in United States

A data profile of the people who buy, follow and care about Roman Reigns in United States — modelled from more than twelve digital signal sources. Roman Reigns has an estimated audience of 5,034,636 people in United States.

#5among Wrestling in United States#713among Person in United States#567in Sports

The average Roman Reigns fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Finlandia (vodka), Brock Lesnar, WWE Hall of Fame, with strongest over-indexing on Finlandia (vodka) (210.21× the country average).

Demographically, the Roman Reigns audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roman Reigns fan in United States is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Finlandia (vodka).

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roman Reigns profile in United States.

Audience size
5M
in United States
Gender
31.6%♀
68.4% male
Age
35.7
average years
Country rank
#6674
Person in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roman Reigns fans

31.6% are female, 68.4% are male, average age 35.7.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Roman Reigns audience in United States
MetricValue
Female31.6%
Male68.4%
Average age35.7
Estimated audience size5,034,636
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Roman Reigns audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3922%
40-4917%
50+12%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Roman Reigns audience comes from United States.

Worldwide audience distribution share by country for Roman Reigns
CountryShare
United States32.6%
India16.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roman Reigns audience in United States is strongest.

Fig. 05

Top regions by affinity

Roman Reigns fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.65×
02Alabama~100K1.53×
03West Virginia~30K1.42×
04Kentucky~90K1.40×
05Louisiana~90K1.39×
06Georgia~200K1.34×
07South Carolina~100K1.31×
08Arkansas~50K1.30×
09Pennsylvania~200K1.28×
10North Carolina~200K1.28×
11Tennessee~100K1.28×
12Ohio~200K1.27×
13New York~300K1.22×
14New Jersey~200K1.21×
15Maryland~100K1.21×
16Connecticut~60K1.20×
17Indiana~100K1.17×
18Rhode Island~20K1.15×
19Delaware~20K1.12×
20Texas~500K1.10×
21Illinois~200K1.10×
22Oklahoma~60K1.10×
23Virginia~100K1.09×
24Florida~400K1.06×
25Michigan~100K1.06×
26Missouri~90K1.05×
27Nevada~50K1.02×
28Iowa~40K0.98×
29Wisconsin~70K0.96×
30Hawaii~20K0.94×
31Massachusetts~90K0.92×
32Nebraska~20K0.91×
33New Mexico~20K0.89×
34California~500K0.86×
35Kansas~30K0.86×
36Arizona~80K0.80×
37Washington, District of Columbia~10K0.79×
38New Hampshire~20K0.78×
39North Dakota~8K0.77×
40Minnesota~50K0.75×
41South Dakota~9K0.74×
42Maine~10K0.69×
43Washington~70K0.66×
44Alaska~7K0.62×
45Colorado~50K0.60×
46Oregon~30K0.59×
47Utah~30K0.57×
48Vermont~5K0.56×
49Idaho~10K0.55×
50Montana~7K0.52×
Fig. 06

Affinity by region

Affinity by region — Roman Reigns, United States
0.52×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roman Reigns audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roman Reigns audience
#·InterestCategoryAffinity×
01Finlandia (vodka)Food & Beverages210.21×
02Seth RollinsSports32.95×
03Brock LesnarSports29.84×
04Randy OrtonSports29.46×
05WWE World Heavyweight ChampionshipSports26.08×
06Triple HSports25.34×
07WWE 2KGames25.29×
08Vince McMahonSports24.96×
09New Japan Pro WrestlingSports24.56×
10Professional wrestling promotionSports23.64×
11Stone Cold Steve AustinSports20.97×
12Ric FlairSports19.60×
13WWE NetworkSports18.71×
14WWE SmackDownSports15.59×
15WWE Hall of FameSports15.17×
16John CenaSports14.65×
17WrestleManiaSports13.52×
18WWE RawSports13.12×
19WWESports6.67×
20Donald TrumpPolitics & Society3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roman Reigns audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roman Reigns audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
Healthy LifestyleBALANCE1.31×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roman Reigns audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
TraditionCONSERVATISM0.87×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roman Reigns have in United States?

Roman Reigns has an estimated audience of 5,034,636 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roman Reigns fans?

31.6% of Roman Reigns fans are female, 68.4% are male, with an average age of 35.7 years.

03

Which brands do Roman Reigns fans like most?

Roman Reigns fans show strongest brand affinity for Finlandia (vodka) (210.21×), Brock Lesnar (29.84×), and WWE Hall of Fame (15.17×) over the country average.

04

Where do Roman Reigns fans live in United States?

Roman Reigns fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Roman Reigns fans also like?

Beyond Roman Reigns itself, the audience over-indexes on Brock Lesnar (29.84×), WWE Hall of Fame (15.17×), Professional wrestling promotion (23.64×), and Seth Rollins (32.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Roman Reigns audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roman Reigns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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