Matt Hardy Audience in United States

Matt Hardy logo

Matt Hardy has an estimated audience of 630,093 people in United States. 29.3% are female, 70.7% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Jeff Hardy, Sheamus, Trish Stratus, CM Punk, A.J. Styles.

The average Matt Hardy fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jeff Hardy, Sheamus, Trish Stratus, with strongest over-indexing on Jeff Hardy (712.24× the country average). Demographically, the Matt Hardy audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Matt Hardy fans

Demographic split for Matt Hardy audience in United States
MetricValue
Female29.3%
Male70.7%
Average age32.8
Estimated audience size630,093

Audience persona

The typical Matt Hardy fan in United States is more male, around 32.8 years old, with strong Patriotism tendencies and a notable affinity for Jeff Hardy.

Top regions in United States

Top regions ranked by reach for Matt Hardy in United States
RegionReachAffinity
California61,6880.89×
Texas57,0961.05×
New York42,4801.21×
Florida39,4030.92×
North Carolina28,8651.52×
Pennsylvania27,5721.3×
Ohio25,5101.31×
Illinois25,2491.2×
Georgia21,5951.11×
Michigan18,6551.13×
New Jersey18,6271.16×
Tennessee17,0421.35×
Virginia15,3851×
Indiana14,3031.24×
Massachusetts13,0241.05×
Missouri12,2001.2×
Kentucky12,1501.54×
South Carolina11,8201.25×
Maryland11,1601.03×
Arizona11,0770.86×
Alabama10,7601.22×
Arkansas10,2301.97×
Wisconsin9,9091.05×
Louisiana9,5341.17×
Washington8,5620.68×
Oklahoma7,9651.14×
Minnesota7,2220.8×
Mississippi7,0701.36×
Connecticut6,8641.09×
Colorado6,6900.67×
Nevada5,7610.95×
Iowa5,1781×
Oregon4,9450.68×
Kansas4,7870.96×
West Virginia4,3461.48×
New Mexico2,8720.91×
Utah2,8450.5×
Nebraska2,7290.86×
Rhode Island2,2631.13×
New Hampshire2,2300.9×
Maine1,9790.88×
Idaho1,6840.53×
Delaware1,6750.96×
Hawaii1,4470.53×
Washington, District of Columbia1,1680.62×
South Dakota1,0240.7×
North Dakota9970.77×
Montana9280.53×
Alaska7210.53×
Vermont5920.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Hardy audience
BrandAffinityCategory
Jeff Hardy712.24×Sports
Sheamus918.38×Sports
Trish Stratus329.27×Fashion & Accessoires
CM Punk182.53×Sports
A.J. Styles239.51×Sports
Samoa Joe327.99×Sports
Dean Ambrose471.88×Sports
Dolph Ziggler416.37×Sports
AJ Lee155.68×Sports
Kurt Angle259.56×Sports
Shinsuke Nakamura492.2×Sports
Total Nonstop Action Wrestling186.43×Sports
Dusty Rhodes (wrestler)150.14×Sports
Jeff Jarrett280.79×Sports
The Miz155.02×Sports
Rey Mysterio80.96×Sports
Daniel Bryan150.74×Sports
The Bella Twins124.3×Sports
Sting (wrestler)144.62×Music & Radio
Big Show89.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Hardy audience
TraitClusterScore
PatriotismCONSERVATISM1.18
Early Adopter MentalityPOWER1.14
Urban LifestyleOPEN1.13
Convenience OrientationPREMIUM1.08
ExtroversionTHRILL1.04
Need for SecurityCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Matt Hardy
CountryShare
United States50.9%
United Kingdom10.0%
India4.8%

See Matt Hardy audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Matt Hardy have in United States?

Matt Hardy has an estimated audience of 630,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Matt Hardy fans?

29.3% of Matt Hardy fans are female, 70.7% are male, with an average age of 32.8 years.

Which brands do Matt Hardy fans like most?

Matt Hardy fans show strongest brand affinity for Jeff Hardy (712.24×), Sheamus (918.38×), and Trish Stratus (329.27×) over the country average.

Where do Matt Hardy fans live in United States?

Matt Hardy fans in United States are most concentrated in California (reach 61,688), Texas (reach 57,096), and New York (reach 42,480). These three regions account for the largest share of the active audience.

What other brands do Matt Hardy fans also like?

Beyond Matt Hardy itself, the audience over-indexes on Sheamus (918.38×), Trish Stratus (329.27×), CM Punk (182.53×), and A.J. Styles (239.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Hardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.