Rascasse Audience Intelligence

Matt Hardy Audience in United States

A data profile of the people who buy, follow and care about Matt Hardy in United States — modelled from more than twelve digital signal sources. Matt Hardy has an estimated audience of 649,778 people in United States.

#66among Wrestling in United States#7390among Person in United States#2965in Sports

The average Matt Hardy fan in United States is 32.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Jeff Hardy, Sheamus, Dean Ambrose, with strongest over-indexing on Jeff Hardy (712.24× the country average).

Demographically, the Matt Hardy audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matt Hardy fan in United States is more male, around 32.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jeff Hardy.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matt Hardy profile in United States.

Audience size
650K
in United States
Gender
29.3%♀
70.7% male
Age
32.8
average years
Country rank
#31290
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matt Hardy fans

29.3% are female, 70.7% are male, average age 32.8.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Matt Hardy audience in United States
MetricValue
Female29.3%
Male70.7%
Average age32.8
Estimated audience size649,778
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Matt Hardy audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3921%
40-4914%
50+7%
Fig. 04

Worldwide distribution

51.2%

of the worldwide Matt Hardy audience comes from United States.

Worldwide audience distribution share by country for Matt Hardy
CountryShare
United States51.2%
United Kingdom9.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matt Hardy audience in United States is strongest.

Fig. 05

Top regions by affinity

Matt Hardy fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~9K1.79×
02West Virginia~5K1.63×
03Kentucky~10K1.52×
04North Carolina~30K1.45×
05Tennessee~20K1.38×
06Mississippi~7K1.37×
07Indiana~10K1.30×
08Ohio~20K1.27×
09Alabama~10K1.27×
10Pennsylvania~30K1.26×
11Missouri~10K1.21×
12South Carolina~10K1.19×
13Connecticut~7K1.17×
14Oklahoma~8K1.16×
15Louisiana~9K1.15×
16Rhode Island~2K1.14×
17Illinois~20K1.12×
18New York~40K1.09×
19Michigan~20K1.08×
20Wisconsin~10K1.06×
21Georgia~20K1.04×
22New Jersey~20K1.04×
23Iowa~5K1.03×
24Maryland~10K1.01×
25Kansas~5K1.01×
26Texas~50K1.00×
27Delaware~2K1.00×
28Virginia~20K0.99×
29Massachusetts~10K0.96×
30New Mexico~3K0.96×
31New Hampshire~2K0.95×
32Maine~2K0.95×
33Nevada~6K0.93×
34Nebraska~3K0.93×
35North Dakota~1K0.89×
36Florida~40K0.88×
37South Dakota~1K0.86×
38Arizona~10K0.84×
39Minnesota~7K0.81×
40Alaska~1K0.78×
41California~50K0.77×
42Vermont<1K0.75×
43Montana~1K0.71×
44Oregon~5K0.68×
45Washington, District of Columbia~1K0.68×
46Idaho~2K0.66×
47Colorado~6K0.65×
48Hawaii~2K0.65×
49Washington~8K0.64×
50Utah~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Matt Hardy, United States
0.56×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matt Hardy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matt Hardy audience
#·InterestCategoryAffinity×
01SheamusSports918.38×
02Jeff HardySports712.24×
03Shinsuke NakamuraSports492.20×
04Dean AmbroseSports471.88×
05Dolph ZigglerSports416.37×
06Trish StratusFashion & Accessoires329.27×
07Samoa JoeSports327.99×
08Jeff JarrettSports280.79×
09Kurt AngleSports259.56×
10A.J. StylesSports239.51×
11Total Nonstop Action WrestlingSports186.43×
12CM PunkSports182.53×
13AJ LeeSports155.68×
14The MizSports155.02×
15Daniel BryanSports150.74×
16Dusty Rhodes (wrestler)Sports150.14×
17The Bella TwinsSports124.30×
18Lita (wrestler)Sports108.78×
19Big ShowSports89.51×
20Rey MysterioSports80.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matt Hardy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matt Hardy audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.76×
SpiritualityBALANCE2.32×
ExtroversionTHRILL1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matt Hardy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.92×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matt Hardy have in United States?

Matt Hardy has an estimated audience of 649,778 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Matt Hardy fans?

29.3% of Matt Hardy fans are female, 70.7% are male, with an average age of 32.8 years.

03

Which brands do Matt Hardy fans like most?

Matt Hardy fans show strongest brand affinity for Jeff Hardy (712.24×), Sheamus (918.38×), and Dean Ambrose (471.88×) over the country average.

04

Where do Matt Hardy fans live in United States?

Matt Hardy fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Matt Hardy fans also like?

Beyond Matt Hardy itself, the audience over-indexes on Sheamus (918.38×), Dean Ambrose (471.88×), Dolph Ziggler (416.37×), and Trish Stratus (329.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Matt Hardy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Hardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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