Rascasse Audience Intelligence

Big Show Audience in United States

A data profile of the people who buy, follow and care about Big Show in United States — modelled from more than twelve digital signal sources. Big Show has an estimated audience of 2,510,834 people in United States.

#19among Wrestling in United States#2005among Person in United States#1062in Sports

The average Big Show fan in United States is 39.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Matt Hardy, Rey Mysterio, Brock Lesnar, with strongest over-indexing on Matt Hardy (89.51× the country average).

Demographically, the Big Show audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Show fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Matt Hardy.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Show profile in United States.

Audience size
2.5M
in United States
Gender
21.6%♀
78.4% male
Age
39.3
average years
Country rank
#11885
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Show fans

21.6% are female, 78.4% are male, average age 39.3.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Big Show audience in United States
MetricValue
Female21.6%
Male78.4%
Average age39.3
Estimated audience size2,510,834
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Big Show audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Big Show audience comes from United States.

Worldwide audience distribution share by country for Big Show
CountryShare
United States47.2%
Mexico11.0%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Show fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.70×
02South Carolina~30K1.48×
03Alabama~30K1.47×
04Arkansas~10K1.38×
05Kentucky~20K1.36×
06West Virginia~8K1.36×
07Tennessee~30K1.32×
08Louisiana~20K1.28×
09North Carolina~50K1.24×
10Pennsylvania~50K1.22×
11Indiana~30K1.22×
12Ohio~50K1.21×
13Texas~100K1.20×
14Georgia~50K1.20×
15Michigan~40K1.13×
16Oklahoma~20K1.13×
17Illinois~50K1.09×
18Missouri~20K1.06×
19Delaware~4K1.05×
20Virginia~30K1.03×
21Iowa~10K1.02×
22Kansas~10K1.02×
23New York~70K1.01×
24New Jersey~30K1.01×
25Rhode Island~4K0.98×
26Wisconsin~20K0.97×
27Connecticut~10K0.97×
28Florida~80K0.94×
29Maryland~20K0.94×
30Nevada~10K0.94×
31Nebraska~6K0.94×
32North Dakota~2K0.94×
33New Mexico~6K0.93×
34Arizona~20K0.88×
35South Dakota~3K0.88×
36California~100K0.85×
37Maine~4K0.85×
38Minnesota~20K0.84×
39Massachusetts~20K0.83×
40New Hampshire~4K0.82×
41Alaska~2K0.80×
42Idaho~5K0.73×
43Hawaii~4K0.73×
44Washington, District of Columbia~3K0.72×
45Vermont~2K0.72×
46Washington~20K0.70×
47Colorado~10K0.70×
48Oregon~10K0.70×
49Montana~2K0.70×
50Utah~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Big Show, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Show audience
#·InterestCategoryAffinity×
01Matt HardySports89.51×
02Sasha BanksSports43.72×
03Rey MysterioSports42.21×
04Bray WyattSports31.97×
05Alexa BlissSports31.60×
06Brock LesnarSports26.90×
07Jeff HardySports26.50×
08Rose LeslieMovies & TV20.00×
09Elizabeth DebickiMovies & TV20.00×
10Candice SwanepoelFashion & Accessoires16.94×
11Ming-Na WenMovies & TV16.21×
12Emily VanCampMovies & TV15.54×
13Hulk HoganSports12.35×
14Vince McMahonSports11.61×
15John CenaSports7.94×
16Ronda RouseySports7.85×
17Sylvester StalloneMovies & TV6.00×
18WWE Hall of FameSports4.27×
19Pizza HutFood & Beverages2.01×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Convenience OrientationPREMIUM1.41×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Show audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
Luxury OrientationPREMIUM0.59×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Show have in United States?

Big Show has an estimated audience of 2,510,834 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Big Show fans?

21.6% of Big Show fans are female, 78.4% are male, with an average age of 39.3 years.

03

Which brands do Big Show fans like most?

Big Show fans show strongest brand affinity for Matt Hardy (89.51×), Rey Mysterio (42.21×), and Brock Lesnar (26.9×) over the country average.

04

Where do Big Show fans live in United States?

Big Show fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Big Show fans also like?

Beyond Big Show itself, the audience over-indexes on Rey Mysterio (42.21×), Brock Lesnar (26.9×), Alexa Bliss (31.6×), and Jeff Hardy (26.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Big Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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