Rascasse Audience Intelligence

Bray Wyatt Audience in United States

A data profile of the people who buy, follow and care about Bray Wyatt in United States — modelled from more than twelve digital signal sources. Bray Wyatt has an estimated audience of 951,005 people in United States.

#49among Wrestling in United States#5504among Person in United States#2274in Sports

The average Bray Wyatt fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A.J. Styles, Samoa Joe, Sheamus, with strongest over-indexing on A.J. Styles (207.76× the country average).

Demographically, the Bray Wyatt audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bray Wyatt fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for A.J. Styles.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bray Wyatt profile in United States.

Audience size
951K
in United States
Gender
22.8%♀
77.2% male
Age
35.0
average years
Country rank
#24479
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bray Wyatt fans

22.8% are female, 77.2% are male, average age 35.0.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Bray Wyatt audience in United States
MetricValue
Female22.8%
Male77.2%
Average age35.0
Estimated audience size951,005
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Bray Wyatt audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3924%
40-4915%
50+10%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Bray Wyatt audience comes from United States.

Worldwide audience distribution share by country for Bray Wyatt
CountryShare
United States37.5%
India8.6%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bray Wyatt audience in United States is strongest.

Fig. 05

Top regions by affinity

Bray Wyatt fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K2.47×
02West Virginia~8K1.60×
03Kentucky~20K1.53×
04Alabama~20K1.42×
05Mississippi~10K1.41×
06Tennessee~30K1.29×
07Pennsylvania~50K1.28×
08Ohio~40K1.27×
09Indiana~20K1.25×
10Rhode Island~4K1.23×
11South Carolina~20K1.19×
12Arkansas~10K1.18×
13North Carolina~40K1.16×
14Michigan~30K1.16×
15Georgia~40K1.12×
16Missouri~20K1.11×
17Florida~80K1.06×
18New York~60K1.06×
19Illinois~40K1.05×
20Oklahoma~10K1.05×
21Delaware~3K1.04×
22New Jersey~30K1.03×
23Iowa~9K1.03×
24Maryland~20K1.02×
25Connecticut~10K1.02×
26Virginia~30K1.00×
27Texas~90K0.99×
28Wisconsin~20K0.97×
29Kansas~8K0.97×
30Nebraska~5K0.94×
31North Dakota~2K0.92×
32New Hampshire~4K0.91×
33Nevada~9K0.90×
34South Dakota~2K0.89×
35Maine~3K0.87×
36Massachusetts~20K0.86×
37New Mexico~5K0.86×
38Arizona~20K0.81×
39California~90K0.79×
40Minnesota~10K0.77×
41Alaska~2K0.72×
42Vermont~1K0.70×
43Hawaii~3K0.66×
44Idaho~3K0.65×
45Montana~2K0.65×
46Colorado~10K0.64×
47Washington, District of Columbia~2K0.64×
48Washington~10K0.63×
49Oregon~7K0.62×
50Utah~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Bray Wyatt, United States
0.53×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bray Wyatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bray Wyatt audience
#·InterestCategoryAffinity×
01SheamusSports295.09×
02Samoa JoeSports237.25×
03A.J. StylesSports207.76×
04Dean AmbroseSports149.02×
05Shinsuke NakamuraSports148.96×
06The MizSports144.76×
07Dolph ZigglerSports129.99×
08Jeff HardySports125.52×
09Daniel BryanSports98.62×
10Matt HardySports91.68×
11Trish StratusFashion & Accessoires91.16×
12Kurt AngleSports80.93×
13Sasha BanksSports75.25×
14G.I. JoeKids & Family58.27×
15AJ LeeSports55.22×
16Dusty Rhodes (wrestler)Sports53.07×
17CM PunkSports47.20×
18John CenaSports27.67×
19Uma ThurmanMovies & TV15.96×
20Character (arts)Arts & Culture10.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bray Wyatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bray Wyatt audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
SpiritualityBALANCE1.77×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bray Wyatt audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
MindfulnessBALANCE0.97×
Community OrientationOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bray Wyatt have in United States?

Bray Wyatt has an estimated audience of 951,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bray Wyatt fans?

22.8% of Bray Wyatt fans are female, 77.2% are male, with an average age of 35.0 years.

03

Which brands do Bray Wyatt fans like most?

Bray Wyatt fans show strongest brand affinity for A.J. Styles (207.76×), Samoa Joe (237.25×), and Sheamus (295.09×) over the country average.

04

Where do Bray Wyatt fans live in United States?

Bray Wyatt fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bray Wyatt fans also like?

Beyond Bray Wyatt itself, the audience over-indexes on Samoa Joe (237.25×), Sheamus (295.09×), Jeff Hardy (125.52×), and Dean Ambrose (149.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See Bray Wyatt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bray Wyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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