Bray Wyatt Audience in United States

Bray Wyatt logo

Bray Wyatt has an estimated audience of 1,048,809 people in United States. 22.8% are female, 77.2% are male, average age 35.0. Top regions: Texas, California, Florida. Top brand affinities: A.J. Styles, Samoa Joe, Sheamus, Jeff Hardy, The Miz.

The average Bray Wyatt fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include A.J. Styles, Samoa Joe, Sheamus, with strongest over-indexing on A.J. Styles (207.76× the country average). Demographically, the Bray Wyatt audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Bray Wyatt fans

Demographic split for Bray Wyatt audience in United States
MetricValue
Female22.8%
Male77.2%
Average age35.0
Estimated audience size1,048,809

Audience persona

The typical Bray Wyatt fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for A.J. Styles.

Top regions in United States

Top regions ranked by reach for Bray Wyatt in United States
RegionReachAffinity
Texas91,5711.02×
California88,3910.77×
Florida66,3210.93×
New York63,0671.08×
Pennsylvania46,9001.33×
Ohio42,1171.3×
Illinois38,1071.09×
Louisiana37,2382.75×
North Carolina37,1301.18×
Georgia36,4911.13×
Michigan31,5291.15×
New Jersey28,0471.05×
Tennessee27,6031.31×
Virginia25,3740.99×
Indiana24,7511.29×
Alabama21,5651.47×
Kentucky20,7071.57×
Missouri19,4241.15×
South Carolina19,0841.21×
Maryland18,026
Arizona17,8200.83×
Massachusetts17,7960.86×
Wisconsin15,5410.98×
Washington13,6080.65×
Oklahoma12,3611.06×
Mississippi11,9251.38×
Minnesota11,5780.77×
Colorado10,6350.64×
Connecticut10,1640.97×
Arkansas9,9691.15×
Iowa8,9161.03×
Nevada8,8630.87×
Kansas8,0210.97×
West Virginia7,5351.54×
Oregon7,3270.61×
Nebraska4,8020.91×
Utah4,4450.47×
New Mexico4,2740.81×
Rhode Island3,9161.17×
New Hampshire3,5610.86×
Idaho3,1750.6×
Maine3,0430.81×
Delaware2,882
Hawaii2,6830.6×
South Dakota1,9890.82×
North Dakota1,8040.84×
Washington, District of Columbia1,7890.57×
Montana1,5840.54×
Alaska1,2640.56×
Wyoming1,1900.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bray Wyatt audience
BrandAffinityCategory
A.J. Styles207.76×Sports
Samoa Joe237.25×Sports
Sheamus295.09×Sports
Jeff Hardy125.52×Sports
The Miz144.76×Sports
John Cena27.67×Sports
Trish Stratus91.16×Fashion & Accessoires
AJ Lee55.22×Sports
Dean Ambrose149.02×Sports
Dolph Ziggler129.99×Sports
CM Punk47.2×Sports
Daniel Bryan98.62×Sports
Kurt Angle80.93×Sports
G.I. Joe58.27×Kids & Family
Shinsuke Nakamura148.96×Sports
Matt Hardy91.68×Sports
Character (arts)10.97×Arts & Culture
Sasha Banks75.25×Sports
Dusty Rhodes (wrestler)53.07×Sports
Total Nonstop Action Wrestling61.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bray Wyatt audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
LGBTQ+ IdentityOPEN1.35
Healthy LifestyleBALANCE1.15
ExtroversionTHRILL1.14
Social Media UsageJOY1.12
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Bray Wyatt
CountryShare
United States41.0%
India8.6%
United Kingdom7.7%

See Bray Wyatt audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Bray Wyatt have in United States?

Bray Wyatt has an estimated audience of 1,048,809 people in United States, concentrated in Texas and California.

What is the gender split and age of Bray Wyatt fans?

22.8% of Bray Wyatt fans are female, 77.2% are male, with an average age of 35.0 years.

Which brands do Bray Wyatt fans like most?

Bray Wyatt fans show strongest brand affinity for A.J. Styles (207.76×), Samoa Joe (237.25×), and Sheamus (295.09×) over the country average.

Where do Bray Wyatt fans live in United States?

Bray Wyatt fans in United States are most concentrated in Texas (reach 91,571), California (reach 88,391), and Florida (reach 66,321). These three regions account for the largest share of the active audience.

What other brands do Bray Wyatt fans also like?

Beyond Bray Wyatt itself, the audience over-indexes on Samoa Joe (237.25×), Sheamus (295.09×), Jeff Hardy (125.52×), and The Miz (144.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bray Wyatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.