Rascasse Audience Intelligence

AJ Lee Audience in United States

A data profile of the people who buy, follow and care about AJ Lee in United States — modelled from more than twelve digital signal sources. AJ Lee has an estimated audience of 3,097,413 people in United States.

#16among Wrestling in United States#1496among Person in United States#881in Sports

The average AJ Lee fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Matt Hardy, Jeff Hardy, Sasha Banks, with strongest over-indexing on Matt Hardy (155.68× the country average).

Demographically, the AJ Lee audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AJ Lee fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Matt Hardy.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AJ Lee profile in United States.

Audience size
3.1M
in United States
Gender
25.8%♀
74.2% male
Age
37.7
average years
Country rank
#10020
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AJ Lee fans

25.8% are female, 74.2% are male, average age 37.7.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for AJ Lee audience in United States
MetricValue
Female25.8%
Male74.2%
Average age37.7
Estimated audience size3,097,413
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the AJ Lee audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3927%
40-4921%
50+13%
Fig. 04

Worldwide distribution

55.6%

of the worldwide AJ Lee audience comes from United States.

Worldwide audience distribution share by country for AJ Lee
CountryShare
United States55.6%
United Kingdom5.7%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AJ Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

AJ Lee fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.51×
02West Virginia~20K1.46×
03Pennsylvania~100K1.34×
04Illinois~100K1.34×
05New Jersey~100K1.33×
06North Carolina~100K1.32×
07Mississippi~30K1.31×
08Ohio~100K1.27×
09Indiana~70K1.26×
10Alabama~50K1.24×
11Tennessee~70K1.23×
12Louisiana~50K1.22×
13New York~200K1.20×
14Delaware~10K1.14×
15Connecticut~30K1.13×
16Arkansas~30K1.13×
17Texas~300K1.12×
18Rhode Island~10K1.12×
19Georgia~100K1.11×
20Michigan~90K1.11×
21South Carolina~50K1.11×
22Nevada~30K1.09×
23Maryland~60K1.07×
24Virginia~80K1.04×
25Missouri~50K1.02×
26Wisconsin~50K1.02×
27New Mexico~20K1.02×
28Oklahoma~30K1.00×
29California~300K0.98×
30Massachusetts~60K0.94×
31Florida~200K0.93×
32Iowa~20K0.93×
33Kansas~20K0.93×
34Nebraska~10K0.92×
35Hawaii~10K0.91×
36Arizona~60K0.90×
37New Hampshire~10K0.89×
38North Dakota~5K0.85×
39Maine~9K0.83×
40South Dakota~6K0.82×
41Minnesota~30K0.80×
42Vermont~4K0.70×
43Washington, District of Columbia~6K0.69×
44Alaska~4K0.69×
45Washington~40K0.68×
46Colorado~30K0.68×
47Oregon~20K0.65×
48Idaho~9K0.62×
49Montana~5K0.59×
50Utah~20K0.55×
Fig. 06

Affinity by region

Affinity by region — AJ Lee, United States
0.55×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AJ Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AJ Lee audience
#·InterestCategoryAffinity×
01Matt HardySports155.68×
02Sasha BanksSports103.29×
03Jeff HardySports57.04×
04Bray WyattSports55.22×
05Rey MysterioSports37.97×
06Hulk HoganSports36.78×
07Alexa BlissSports29.34×
08Bret HartSports28.00×
09CM PunkSports27.74×
10Vince McMahonSports24.24×
11Brock LesnarSports21.88×
12PuddingFood & Beverages20.00×
13Rose LeslieMovies & TV20.00×
14Elizabeth DebickiMovies & TV20.00×
15Seth RollinsSports15.28×
16Ronda RouseySports11.20×
17John CenaSports10.26×
18WWE Hall of FameSports6.70×
19FedExBusiness & Career4.06×
20Pizza HutFood & Beverages3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AJ Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AJ Lee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.92×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AJ Lee audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
Luxury OrientationPREMIUM0.45×
CreativityOPEN0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AJ Lee have in United States?

AJ Lee has an estimated audience of 3,097,413 people in United States, concentrated in California and Texas.

02

What is the gender split and age of AJ Lee fans?

25.8% of AJ Lee fans are female, 74.2% are male, with an average age of 37.7 years.

03

Which brands do AJ Lee fans like most?

AJ Lee fans show strongest brand affinity for Matt Hardy (155.68×), Jeff Hardy (57.04×), and Sasha Banks (103.29×) over the country average.

04

Where do AJ Lee fans live in United States?

AJ Lee fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do AJ Lee fans also like?

Beyond AJ Lee itself, the audience over-indexes on Jeff Hardy (57.04×), Sasha Banks (103.29×), Hulk Hogan (36.78×), and Bray Wyatt (55.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wrestling audiences in United States

See AJ Lee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AJ Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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