Rascasse Audience Intelligence

Pudding Audience in United States

A data profile of the people who buy, follow and care about Pudding in United States — modelled from more than twelve digital signal sources. Pudding has an estimated audience of 2,330,306 people in United States.

#50among Sweet in United States#5831among Topic in United States#768in Food & Beverages

The average Pudding fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Matt Hardy, Study in Canada, AJ Lee, with strongest over-indexing on Matt Hardy (644.01× the country average).

Demographically, the Pudding audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pudding fan in United States is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Matt Hardy.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pudding profile in United States.

Audience size
2.3M
in United States
Gender
76.5%♀
23.5% male
Age
41.7
average years
Country rank
#12598
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pudding fans

76.5% are female, 23.5% are male, average age 41.7.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Pudding audience in United States
MetricValue
Female76.5%
Male23.5%
Average age41.7
Estimated audience size2,330,306
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Pudding audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Pudding audience comes from United States.

Worldwide audience distribution share by country for Pudding
CountryShare
United States14.8%
Italy11.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pudding audience in United States is strongest.

Fig. 05

Top regions by affinity

Pudding fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.33×
02Hawaii~10K1.28×
03New York~200K1.25×
04Washington~60K1.22×
05New Jersey~70K1.16×
06Massachusetts~50K1.13×
07Maryland~40K1.12×
08Texas~200K1.10×
09Louisiana~30K1.10×
10North Carolina~80K1.08×
11Connecticut~30K1.08×
12Virginia~60K1.07×
13Oregon~30K1.07×
14Minnesota~40K1.06×
15Indiana~40K1.05×
16Nevada~20K1.05×
17Pennsylvania~80K1.03×
18Florida~200K1.02×
19Oklahoma~30K1.02×
20Alaska~5K1.02×
21Illinois~80K1.01×
22Georgia~70K1.01×
23Michigan~60K1.00×
24Iowa~20K1.00×
25Kansas~20K1.00×
26South Carolina~30K0.99×
27Rhode Island~7K0.99×
28North Dakota~5K0.99×
29Ohio~70K0.98×
30Delaware~6K0.98×
31Arizona~50K0.97×
32Kentucky~30K0.97×
33Utah~20K0.97×
34Nebraska~10K0.97×
35Maine~8K0.97×
36Washington, District of Columbia~7K0.97×
37Missouri~40K0.96×
38Wisconsin~30K0.96×
39Arkansas~20K0.95×
40West Virginia~10K0.95×
41Mississippi~20K0.91×
42Alabama~30K0.90×
43South Dakota~5K0.90×
44Vermont~4K0.89×
45Tennessee~40K0.88×
46Colorado~30K0.88×
47New Mexico~10K0.88×
48New Hampshire~8K0.86×
49Idaho~10K0.84×
50Montana~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Pudding, United States
0.84×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pudding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pudding audience
#·InterestCategoryAffinity×
01Matt HardySports644.01×
02Study in CanadaBusiness & Career108.56×
03Anne McCaffreyLiterature61.89×
04ManningsShopping38.78×
05nandosFood & Beverages31.54×
06Seamless (company)Food & Beverages26.93×
07AJ LeeSports20.00×
08Jeff HardySports20.00×
09A.J. StylesSports20.00×
10Trish StratusFashion & Accessoires20.00×
11Dusty Rhodes (wrestler)Sports20.00×
12Lita (wrestler)Sports20.00×
13Dolph ZigglerSports20.00×
14Kurt AngleSports20.00×
15Dean AmbroseSports20.00×
16The MizSports20.00×
17Samoa JoeSports20.00×
18Taiwanese cuisineFood & Beverages19.19×
19BJ's Restaurant and BrewhouseFood & Beverages17.75×
20Din Tai FungFood & Beverages7.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pudding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pudding audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.46×
IndulgenceJOY1.34×
CreativityOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pudding audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.90×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pudding have in United States?

Pudding has an estimated audience of 2,330,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pudding fans?

76.5% of Pudding fans are female, 23.5% are male, with an average age of 41.7 years.

03

Which brands do Pudding fans like most?

Pudding fans show strongest brand affinity for Matt Hardy (644.01×), Study in Canada (108.56×), and AJ Lee (20×) over the country average.

04

Where do Pudding fans live in United States?

Pudding fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pudding fans also like?

Beyond Pudding itself, the audience over-indexes on Study in Canada (108.56×), AJ Lee (20×), nandos (31.54×), and Seamless (company) (26.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Pudding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pudding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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