Pudding Audience in United States
Pudding has an estimated audience of 2,330,306 people in United States. 76.5% are female, 23.5% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Matt Hardy, Study in Canada, AJ Lee, nandos, Seamless (company).
The average Pudding fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Matt Hardy, Study in Canada, AJ Lee, with strongest over-indexing on Matt Hardy (644.01× the country average). Demographically, the Pudding audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Pudding fans
| Metric | Value |
|---|---|
| Female | 76.5% |
| Male | 23.5% |
| Average age | 41.7 |
| Estimated audience size | 2,330,306 |
Audience persona
The typical Pudding fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Matt Hardy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 346,716 | 1.35× |
| Texas | 219,866 | 1.1× |
| New York | 167,339 | 1.29× |
| Florida | 166,539 | 1.06× |
| Illinois | 85,428 | 1.1× |
| Pennsylvania | 83,945 | 1.07× |
| North Carolina | 73,243 | 1.04× |
| Georgia | 72,649 | 1.01× |
| Ohio | 72,504 | 1.01× |
| New Jersey | 68,408 | 1.15× |
| Michigan | 63,375 | 1.04× |
| Virginia | 58,038 | 1.02× |
| Washington | 57,816 | 1.24× |
| Massachusetts | 53,421 | 1.16× |
| Arizona | 48,819 | 1.03× |
| Maryland | 46,919 | 1.17× |
| Indiana | 46,307 | 1.09× |
| Tennessee | 43,576 | 0.93× |
| Minnesota | 38,017 | 1.14× |
| Missouri | 37,033 | 0.99× |
| Wisconsin | 34,014 | 0.97× |
| South Carolina | 34,004 | 0.97× |
| Colorado | 32,784 | 0.89× |
| Louisiana | 30,997 | 1.03× |
| Oregon | 29,710 | 1.11× |
| Alabama | 28,750 | 0.88× |
| Kentucky | 27,775 | 0.95× |
| Oklahoma | 26,863 | 1.04× |
| Connecticut | 25,434 | 1.09× |
| Nevada | 23,232 | 1.03× |
| Utah | 20,324 | 0.97× |
| Iowa | 19,256 | 1× |
| Arkansas | 18,627 | 0.97× |
| Kansas | 18,518 | 1.01× |
| Mississippi | 16,461 | 0.86× |
| Hawaii | 12,717 | 1.27× |
| Nebraska | 11,048 | 0.95× |
| West Virginia | 9,766 | 0.9× |
| New Mexico | 9,414 | 0.81× |
| Idaho | 9,066 | 0.78× |
| Maine | 8,382 | 1× |
| New Hampshire | 7,919 | 0.86× |
| Washington, District of Columbia | 7,257 | 1.04× |
| Rhode Island | 6,948 | 0.94× |
| Delaware | 6,332 | 0.98× |
| Montana | 4,720 | 0.73× |
| Alaska | 4,331 | 0.87× |
| North Dakota | 4,277 | 0.89× |
| South Dakota | 4,259 | 0.79× |
| Vermont | 3,275 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matt Hardy | 644.01× | Sports |
| Study in Canada | 108.56× | Business & Career |
| AJ Lee | 20× | Sports |
| nandos | 31.54× | Food & Beverages |
| Seamless (company) | 26.93× | Food & Beverages |
| Jeff Hardy | 20× | Sports |
| A.J. Styles | 20× | Sports |
| Trish Stratus | 20× | Fashion & Accessoires |
| Din Tai Fung | 7.47× | Food & Beverages |
| Dusty Rhodes (wrestler) | 20× | Sports |
| BJ's Restaurant and Brewhouse | 17.75× | Food & Beverages |
| Anne McCaffrey | 61.89× | Literature |
| Kurt Angle | 20× | Sports |
| Taiwanese cuisine | 19.19× | Food & Beverages |
| Mannings | 38.78× | Shopping |
| Samoa Joe | 20× | Sports |
| Total Nonstop Action Wrestling | 20× | Sports |
| Chocolate | 2.31× | Food & Beverages |
| The Miz | 20× | Sports |
| Tapioca | 22.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Price Sensitivity | PREMIUM | 1.52 |
| Convenience Orientation | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Creativity | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Italy | 11.0% |
| United Kingdom | 6.7% |
See Pudding audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Pudding have in United States?
Pudding has an estimated audience of 2,330,306 people in United States, concentrated in California and Texas.
What is the gender split and age of Pudding fans?
76.5% of Pudding fans are female, 23.5% are male, with an average age of 41.7 years.
Which brands do Pudding fans like most?
Pudding fans show strongest brand affinity for Matt Hardy (644.01×), Study in Canada (108.56×), and AJ Lee (20×) over the country average.
Where do Pudding fans live in United States?
Pudding fans in United States are most concentrated in California (reach 346,716), Texas (reach 219,866), and New York (reach 167,339). These three regions account for the largest share of the active audience.
What other brands do Pudding fans also like?
Beyond Pudding itself, the audience over-indexes on Study in Canada (108.56×), AJ Lee (20×), nandos (31.54×), and Seamless (company) (26.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pudding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.