Din Tai Fung Audience in United States

Din Tai Fung logo

Din Tai Fung has an estimated audience of 7,798,132 people in United States. 65.3% are female, 34.7% are male, average age 38.8. Top regions: California, Washington, New York. Top brand affinities: Sanrio Puroland, Taipei, Eataly, Taiwanese Hokkien, Banten (town).

The average Din Tai Fung fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, New York. Top brand affinities include Sanrio Puroland, Taipei, Eataly, with strongest over-indexing on Sanrio Puroland (101.89× the country average). Demographically, the Din Tai Fung audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Din Tai Fung fans

Demographic split for Din Tai Fung audience in United States
MetricValue
Female65.3%
Male34.7%
Average age38.8
Estimated audience size7,798,132

Audience persona

The typical Din Tai Fung fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sanrio Puroland.

Top regions in United States

Top regions ranked by reach for Din Tai Fung in United States
RegionReachAffinity
California5,848,6007.86×
Washington1,512,2809.67×
New York1,370,9423.15×
Oregon451,2075.05×
Nevada420,6355.58×
Texas335,9670.5×
New Jersey284,4251.43×
Florida210,3620.4×
Arizona169,0681.06×
Illinois115,6640.45×
Pennsylvania111,3240.42×
Massachusetts100,5900.65×
Virginia100,2600.53×
Georgia93,9870.39×
Colorado75,4980.61×
North Carolina72,0730.31×
Maryland68,7510.51×
Utah66,9560.96×
Ohio64,0530.27×
Michigan63,7640.31×
Connecticut58,3510.75×
Tennessee46,6160.3×
Hawaii41,6771.24×
Minnesota38,2600.34×
Indiana37,3920.26×
Missouri32,7930.26×
Wisconsin28,9900.25×
South Carolina28,2970.24×
Louisiana27,9300.28×
Idaho26,2730.67×
Oklahoma21,0220.24×
Washington, District of Columbia20,0160.85×
Kentucky19,6270.2×
Alabama19,5550.18×
Kansas16,2680.26×
New Mexico16,0880.41×
Iowa13,5710.21×
Arkansas13,3270.21×
Rhode Island10,9450.44×
Nebraska10,3990.27×
Mississippi9,5310.15×
Montana8,6730.4×
New Hampshire8,6300.28×
Delaware8,2800.38×
Alaska8,1120.49×
Maine6,2840.22×
West Virginia6,0790.17×
Vermont3,8870.28×
North Dakota3,2670.2×
South Dakota3,0870.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Din Tai Fung audience
BrandAffinityCategory
Sanrio Puroland101.89×Travel & Leisure
Taipei18.77×Travel & Leisure
Eataly21.06×Food & Beverages
Taiwanese Hokkien45.48×Business & Career
Banten (town)125.85×Travel & Leisure
Dumpling14.73×Food & Beverages
Nobu Matsuhisa77.11×Food & Beverages
Stay at Home23.42×Health
Sanrio13.03×Business & Career
Dream Vacations71.29×Travel & Leisure
Tom Selleck9.26×Movies & TV
Gim (food)40.54×Food & Beverages
Cuisine2.11×Food & Beverages
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
Chinese restaurant23.39×Food & Beverages
GameStop3.84×Games
Gas5.48×Home & Garden
Din Tai Fun4.89×Food & Beverages
Renaissance architecture26.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Din Tai Fung audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
LGBTQ+ IdentityOPEN2.04
Design AffinityPREMIUM1.87
IndulgenceJOY1.64
Price SensitivityPREMIUM1.52
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Din Tai Fung
CountryShare
United States52.4%
China19.5%
Singapore5.6%

See Din Tai Fung audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Din Tai Fung have in United States?

Din Tai Fung has an estimated audience of 7,798,132 people in United States, concentrated in California and Washington.

What is the gender split and age of Din Tai Fung fans?

65.3% of Din Tai Fung fans are female, 34.7% are male, with an average age of 38.8 years.

Which brands do Din Tai Fung fans like most?

Din Tai Fung fans show strongest brand affinity for Sanrio Puroland (101.89×), Taipei (18.77×), and Eataly (21.06×) over the country average.

Where do Din Tai Fung fans live in United States?

Din Tai Fung fans in United States are most concentrated in California (reach 5,848,600), Washington (reach 1,512,280), and New York (reach 1,370,942). These three regions account for the largest share of the active audience.

What other brands do Din Tai Fung fans also like?

Beyond Din Tai Fung itself, the audience over-indexes on Taipei (18.77×), Eataly (21.06×), Taiwanese Hokkien (45.48×), and Banten (town) (125.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Din Tai Fung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.