Rascasse Audience Intelligence

Din Tai Fung Target Market in United States

A data profile of the people who buy, follow and care about Din Tai Fung in United States — modelled from more than twelve digital signal sources. Din Tai Fung has an estimated audience of 7,842,133 people in United States.

#33among Restaurants in United States#470among Brand in United States#338in Food & Beverages

The average Din Tai Fung fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Sanrio Puroland, Taipei, Eataly, with strongest over-indexing on Sanrio Puroland (101.89× the country average).

Demographically, the Din Tai Fung audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Din Tai Fung fan in United States is more female, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Sanrio Puroland.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Din Tai Fung profile in United States.

Audience size
7.8M
in United States
Gender
65.3%♀
34.7% male
Age
38.8
average years
Country rank
#4517
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Din Tai Fung

65.3% are female, 34.7% are male, average age 38.8.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Din Tai Fung audience in United States
MetricValue
Female65.3%
Male34.7%
Average age38.8
Estimated audience size7,842,133
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Din Tai Fung audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4924%
50+18%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Din Tai Fung audience comes from United States.

Worldwide audience distribution share by country for Din Tai Fung
CountryShare
United States52.4%
China19.4%
Singapore5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Din Tai Fung audience in United States is strongest.

Fig. 05

Top regions by affinity

Din Tai Fung customers by region in United States
#RegionReachAffinity×
01Washington~1.5M8.89×
02California~6M6.84×
03Nevada~500K6.79×
04Oregon~400K4.70×
05New York~1.5M3.56×
06Arizona~400K2.75×
07New Jersey~300K1.54×
08Hawaii~40K1.11×
09Utah~70K0.94×
10Connecticut~60K0.80×
11Washington, District of Columbia~20K0.77×
12Idaho~30K0.67×
13Massachusetts~90K0.59×
14Colorado~70K0.54×
15Alaska~9K0.53×
16Virginia~90K0.47×
17Maryland~60K0.47×
18Texas~300K0.45×
19New Mexico~20K0.45×
20Rhode Island~10K0.45×
21Montana~10K0.45×
22Illinois~100K0.42×
23Delaware~8K0.39×
24Pennsylvania~100K0.38×
25Florida~200K0.37×
26Vermont~5K0.36×
27Georgia~80K0.35×
28North Dakota~6K0.35×
29Minnesota~40K0.34×
30New Hampshire~10K0.33×
31South Dakota~6K0.32×
32Michigan~60K0.30×
33Kansas~20K0.30×
34Nebraska~10K0.30×
35North Carolina~70K0.29×
36Tennessee~40K0.28×
37Maine~8K0.28×
38Ohio~60K0.27×
39Indiana~40K0.27×
40Louisiana~30K0.27×
41Oklahoma~20K0.27×
42Missouri~30K0.26×
43Wisconsin~30K0.26×
44Arkansas~20K0.26×
45West Virginia~9K0.26×
46South Carolina~30K0.25×
47Iowa~20K0.25×
48Kentucky~20K0.24×
49Mississippi~10K0.22×
50Alabama~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Din Tai Fung, United States
0.21×1.00×8.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Din Tai Fung audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Din Tai Fung audience
#·InterestCategoryAffinity×
01Banten (town)Travel & Leisure125.85×
02Sanrio PurolandTravel & Leisure101.89×
03Nobu MatsuhisaFood & Beverages77.11×
04Dream VacationsTravel & Leisure71.29×
05The UnicornsMusic & Radio50.10×
06Taiwanese HokkienBusiness & Career45.48×
07Gim (food)Food & Beverages40.54×
08Wall's (ice cream)Food & Beverages25.24×
09Stay at HomeHealth23.42×
10Chinese restaurantFood & Beverages23.39×
11EatalyFood & Beverages21.06×
12TaipeiTravel & Leisure18.77×
13DumplingFood & Beverages14.73×
14SanrioBusiness & Career13.03×
15Tom SelleckMovies & TV9.26×
16Din Tai FunFood & Beverages4.89×
17GameStopGames3.84×
18CuisineFood & Beverages2.11×
19BeautyBeauty & Wellness1.75×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Din Tai Fung audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Din Tai Fung audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
TravellingTHRILL1.38×
Luxury OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Din Tai Fung audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Din Tai Fung's target market in United States?

Din Tai Fung's target market in United States covers an estimated 7,842,133 people, concentrated in California and New York.

02

What is the gender split and age of Din Tai Fung customers?

65.3% of the Din Tai Fung audience are female, 34.7% are male, with an average age of 38.8 years.

03

Which brands do Din Tai Fung fans like most?

Din Tai Fung fans show strongest brand affinity for Sanrio Puroland (101.89×), Taipei (18.77×), and Eataly (21.06×) over the country average.

04

Where do Din Tai Fung fans live in United States?

Din Tai Fung fans in United States are most concentrated in California (reach ~6M), New York (reach ~1.5M), and Washington (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Din Tai Fung fans also like?

Beyond Din Tai Fung itself, the audience over-indexes on Taipei (18.77×), Eataly (21.06×), Taiwanese Hokkien (45.48×), and Banten (town) (125.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Din Tai Fung audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Din Tai Fung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →