Chinese restaurant Audience in United States

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Chinese restaurant has an estimated audience of 784,918 people in United States. 56.6% are female, 43.4% are male, average age 39.2. Top regions: California, New York, Texas. Top brand affinities: Din Tai Fung, Cantonese cuisine, Panda Express, Coop, American Chinese cuisine.

The average Chinese restaurant fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Din Tai Fung, Cantonese cuisine, Panda Express, with strongest over-indexing on Din Tai Fung (11.56× the country average). Demographically, the Chinese restaurant audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Chinese restaurant fans

Demographic split for Chinese restaurant audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.2
Estimated audience size784,918

Audience persona

The typical Chinese restaurant fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Din Tai Fung.

Top regions in United States

Top regions ranked by reach for Chinese restaurant in United States
RegionReachAffinity
California129,6931.5×
New York81,9451.87×
Texas63,3990.94×
Florida58,8731.11×
Georgia31,7721.31×
North Carolina31,1371.32×
New Jersey29,9341.5×
Illinois29,4571.13×
Pennsylvania27,4401.04×
Ohio27,0431.12×
Virginia25,7291.35×
Massachusetts22,0171.42×
Michigan21,2371.03×
South Carolina20,7111.75×
Washington20,4291.3×
Arizona15,2980.95×
Maryland14,1361.05×
Tennessee13,3910.85×
Minnesota12,6291.12×
Indiana12,5430.87×
Missouri12,1750.96×
Colorado12,1000.98×
Oregon11,1701.24×
Connecticut10,0491.28×
Wisconsin9,6610.82×
Nevada8,9141.17×
Alabama8,3320.76×
Louisiana8,2090.81×
Kentucky7,0390.72×
Oklahoma6,5560.75×
Kansas6,4041.04×
Utah5,7800.82×
Hawaii5,1171.52×
Arkansas4,5790.71×
Mississippi4,5050.7×
Iowa4,2280.65×
New Mexico3,3660.86×
Washington, District of Columbia3,2681.39×
New Hampshire2,4840.8×
Nebraska2,4200.61×
Idaho2,3750.6×
Rhode Island2,2890.92×
West Virginia2,2780.62×
Delaware2,2141.02×
Maine2,1760.77×
Montana1,5050.69×
Alaska1,2560.75×
Vermont1,1310.82×
South Dakota9920.55×
Wyoming8040.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese restaurant audience
BrandAffinityCategory
Din Tai Fung11.56×Food & Beverages
Cantonese cuisine23×Food & Beverages
Panda Express4.04×Food & Beverages
Coop23.32×Food & Beverages
American Chinese cuisine21.75×Food & Beverages
Eating1.78×Food & Beverages
Texas Roadhouse2×Food & Beverages
Chinese cuisine3.43×Food & Beverages
Customer1.87×Business & Career
Macy's1.87×Shopping
Subway2.02×Food & Beverages
Fast food1.61×Food & Beverages
Macy's1.54×Shopping
Zoom (TV channel)2.82×Technology & Electronics
Coffeehouses1.71×Food & Beverages
American Airlines1.59×Travel & Leisure
Asian cuisine4.37×Food & Beverages
Meat1.55×Food & Beverages
Walgreens1.57×Shopping
Dollar Tree1.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese restaurant audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
LGBTQ+ IdentityOPEN2.1
Community OrientationOPEN2.05
Risk AppetiteTHRILL2
IndulgenceJOY1.76
Pet OwnershipJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Chinese restaurant
CountryShare
China33.2%
United Kingdom7.1%
Philippines6.5%

See Chinese restaurant audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chinese restaurant have in United States?

Chinese restaurant has an estimated audience of 784,918 people in United States, concentrated in California and New York.

What is the gender split and age of Chinese restaurant fans?

56.6% of Chinese restaurant fans are female, 43.4% are male, with an average age of 39.2 years.

Which brands do Chinese restaurant fans like most?

Chinese restaurant fans show strongest brand affinity for Din Tai Fung (11.56×), Cantonese cuisine (23×), and Panda Express (4.04×) over the country average.

Where do Chinese restaurant fans live in United States?

Chinese restaurant fans in United States are most concentrated in California (reach 129,693), New York (reach 81,945), and Texas (reach 63,399). These three regions account for the largest share of the active audience.

What other brands do Chinese restaurant fans also like?

Beyond Chinese restaurant itself, the audience over-indexes on Cantonese cuisine (23×), Panda Express (4.04×), Coop (23.32×), and American Chinese cuisine (21.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.