Rascasse Audience Intelligence

Chinese restaurant Audience in United States

A data profile of the people who buy, follow and care about Chinese restaurant in United States — modelled from more than twelve digital signal sources. Chinese restaurant has an estimated audience of 784,918 people in United States.

#299among Touchpoint in United States#1543in Food & Beverages

The average Chinese restaurant fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Din Tai Fung, Cantonese cuisine, Panda Express, with strongest over-indexing on Din Tai Fung (11.56× the country average).

Demographically, the Chinese restaurant audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese restaurant fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Din Tai Fung.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese restaurant profile in United States.

Audience size
785K
in United States
Gender
56.6%♀
43.4% male
Age
39.2
average years
Country rank
#27790
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese restaurant fans

56.6% are female, 43.4% are male, average age 39.2.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Chinese restaurant audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.2
Estimated audience size784,918
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Chinese restaurant audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Chinese restaurant audience comes from United States.

Worldwide audience distribution share by country for Chinese restaurant
CountryShare
China33.0%
United Kingdom7.0%
Philippines6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese restaurant audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese restaurant fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K2.21×
02New York~80K1.71×
03South Carolina~20K1.69×
04New Jersey~30K1.48×
05California~100K1.43×
06Kansas~9K1.43×
07Hawaii~5K1.39×
08North Carolina~30K1.28×
09Massachusetts~20K1.26×
10Georgia~30K1.25×
11Connecticut~10K1.24×
12Washington~20K1.20×
13Virginia~20K1.18×
14Washington, District of Columbia~3K1.15×
15Minnesota~10K1.10×
16New Hampshire~3K1.10×
17Florida~60K1.05×
18Oregon~9K1.04×
19Nevada~8K1.04×
20Ohio~20K1.03×
21Delaware~2K1.03×
22Pennsylvania~30K1.00×
23Illinois~30K1.00×
24Missouri~10K0.99×
25Maryland~10K0.98×
26Michigan~20K0.94×
27Vermont~1K0.90×
28New Mexico~4K0.89×
29Rhode Island~2K0.89×
30Texas~60K0.85×
31Arizona~10K0.85×
32Tennessee~10K0.85×
33Indiana~10K0.85×
34Colorado~10K0.84×
35Louisiana~8K0.83×
36Alaska~1K0.80×
37Alabama~9K0.79×
38Mississippi~5K0.77×
39Wisconsin~9K0.75×
40Kentucky~7K0.75×
41Maine~2K0.75×
42West Virginia~3K0.74×
43Arkansas~5K0.72×
44Oklahoma~6K0.71×
45Utah~5K0.70×
46Montana~2K0.70×
47Iowa~4K0.69×
48South Dakota~1K0.63×
49Idaho~2K0.62×
50Nebraska~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Chinese restaurant, United States
0.61×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese restaurant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese restaurant audience
#·InterestCategoryAffinity×
01CoopFood & Beverages23.32×
02Cantonese cuisineFood & Beverages23.00×
03American Chinese cuisineFood & Beverages21.75×
04Din Tai FungFood & Beverages11.56×
05Asian cuisineFood & Beverages4.37×
06Panda ExpressFood & Beverages4.04×
07Chinese cuisineFood & Beverages3.43×
08Zoom (TV channel)Technology & Electronics2.82×
09SubwayFood & Beverages2.02×
10Texas RoadhouseFood & Beverages2.00×
11CustomerBusiness & Career1.87×
12Macy'sShopping1.87×
13EatingFood & Beverages1.78×
14CoffeehousesFood & Beverages1.71×
15Dollar TreeShopping1.62×
16Fast foodFood & Beverages1.61×
17American AirlinesTravel & Leisure1.59×
18Trader Joe'sShopping1.59×
19WalgreensShopping1.57×
20MeatFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese restaurant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese restaurant audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.48×
TravellingTHRILL1.44×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese restaurant audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.91×
DIY MentalityTHRILL0.97×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese restaurant have in United States?

Chinese restaurant has an estimated audience of 784,918 people in United States, concentrated in California and New York.

02

What is the gender split and age of Chinese restaurant fans?

56.6% of Chinese restaurant fans are female, 43.4% are male, with an average age of 39.2 years.

03

Which brands do Chinese restaurant fans like most?

Chinese restaurant fans show strongest brand affinity for Din Tai Fung (11.56×), Cantonese cuisine (23×), and Panda Express (4.04×) over the country average.

04

Where do Chinese restaurant fans live in United States?

Chinese restaurant fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese restaurant fans also like?

Beyond Chinese restaurant itself, the audience over-indexes on Cantonese cuisine (23×), Panda Express (4.04×), Coop (23.32×), and American Chinese cuisine (21.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chinese restaurant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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