American Chinese cuisine Audience in United States

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American Chinese cuisine has an estimated audience of 915,735 people in United States. 63.2% are female, 36.8% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Maersk, PSV Eindhoven, Outback Steakhouse, Panda Express, Take-out.

The average American Chinese cuisine fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Maersk, PSV Eindhoven, Outback Steakhouse, with strongest over-indexing on Maersk (217.37× the country average). Demographically, the American Chinese cuisine audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of American Chinese cuisine fans

Demographic split for American Chinese cuisine audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.3
Estimated audience size915,735

Audience persona

The typical American Chinese cuisine fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Maersk.

Top regions in United States

Top regions ranked by reach for American Chinese cuisine in United States
RegionReachAffinity
California143,0591.42×
New York77,3031.51×
Texas69,6200.88×
Florida57,6310.93×
Illinois49,8241.63×
Pennsylvania34,6671.12×
Massachusetts29,6631.64×
Washington29,5491.61×
New Jersey26,0061.12×
Georgia25,9950.92×
Virginia25,5681.15×
North Carolina24,9530.91×
South Carolina23,5421.71×
Michigan22,2520.93×
Ohio21,5200.76×
Maryland19,8981.26×
Tennessee14,7230.8×
Arizona14,6960.79×
Oregon14,6101.39×
Indiana14,2420.85×
Missouri14,2290.96×
Colorado12,1890.84×
Wisconsin11,9600.87×
Louisiana10,6610.9×
Nevada10,5151.19×
Minnesota10,3180.79×
Kentucky10,0840.88×
Connecticut9,9351.08×
Utah8,4081.03×
Oklahoma8,0260.79×
Alabama7,9710.62×
Kansas5,6950.79×
Arkansas5,2390.69×
Iowa4,8380.64×
Idaho4,4950.98×
Hawaii4,4371.13×
Mississippi4,1280.55×
New Hampshire3,7441.04×
New Mexico3,6470.79×
Nebraska3,2730.71×
Maine3,2260.98×
Washington, District of Columbia3,0051.09×
Rhode Island2,8400.97×
West Virginia2,7590.65×
Delaware2,3120.92×
Montana1,9760.78×
Alaska1,9430.99×
North Dakota1,8991.01×
Wyoming1,7061.26×
South Dakota1,6720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Chinese cuisine audience
BrandAffinityCategory
Maersk217.37×Business & Career
PSV Eindhoven63.05×Sports
Outback Steakhouse12.5×Food & Beverages
Panda Express6.8×Food & Beverages
Take-out4.84×Food & Beverages
Back to the Future12.95×Movies & TV
KFC5.02×Food & Beverages
MSN3.35×News
Deutsche Eishockey Liga30.63×Sports
Din Tai Fung8.79×Food & Beverages
Feyenoord33.29×Sports
Planet Fitness2.73×Sports
Diaper bag4.07×Kids & Family
Daniel Dae Kim12.71×Movies & TV
Gina Carano8.84×Movies & TV
Texas Roadhouse2.27×Food & Beverages
Wok13.33×Food & Beverages
Pizza Hut2.27×Food & Beverages
Staples (Canada)2.83×Business & Career
Great Clips3.25×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Chinese cuisine audience
TraitClusterScore
IndulgenceJOY1.97
Urban LifestyleOPEN1.83
Community OrientationOPEN1.61
Convenience OrientationPREMIUM1.53
Price SensitivityPREMIUM1.51
Family OrientationCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for American Chinese cuisine
CountryShare
United States33.3%
Philippines15.4%
United Kingdom12.4%

See American Chinese cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does American Chinese cuisine have in United States?

American Chinese cuisine has an estimated audience of 915,735 people in United States, concentrated in California and New York.

What is the gender split and age of American Chinese cuisine fans?

63.2% of American Chinese cuisine fans are female, 36.8% are male, with an average age of 41.3 years.

Which brands do American Chinese cuisine fans like most?

American Chinese cuisine fans show strongest brand affinity for Maersk (217.37×), PSV Eindhoven (63.05×), and Outback Steakhouse (12.5×) over the country average.

Where do American Chinese cuisine fans live in United States?

American Chinese cuisine fans in United States are most concentrated in California (reach 143,059), New York (reach 77,303), and Texas (reach 69,620). These three regions account for the largest share of the active audience.

What other brands do American Chinese cuisine fans also like?

Beyond American Chinese cuisine itself, the audience over-indexes on PSV Eindhoven (63.05×), Outback Steakhouse (12.5×), Panda Express (6.8×), and Take-out (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.