Rascasse Audience Intelligence

American Chinese cuisine Audience in United States

A data profile of the people who buy, follow and care about American Chinese cuisine in United States — modelled from more than twelve digital signal sources. American Chinese cuisine has an estimated audience of 915,735 people in United States.

#54among Cuisine in United States#8987among Topic in United States#1394in Food & Beverages

The average American Chinese cuisine fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maersk, Outback Steakhouse, Panda Express, with strongest over-indexing on Maersk (143.11× the country average).

Demographically, the American Chinese cuisine audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Chinese cuisine fan in United States is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Maersk.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Chinese cuisine profile in United States.

Audience size
916K
in United States
Gender
63.2%♀
36.8% male
Age
41.3
average years
Country rank
#25109
Topic in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Chinese cuisine fans

63.2% are female, 36.8% are male, average age 41.3.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for American Chinese cuisine audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.3
Estimated audience size915,735
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the American Chinese cuisine audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

33.3%

of the worldwide American Chinese cuisine audience comes from United States.

Worldwide audience distribution share by country for American Chinese cuisine
CountryShare
United States33.3%
Philippines15.4%
United Kingdom12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Chinese cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

American Chinese cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~30K1.81×
02Nevada~20K1.78×
03Idaho~8K1.70×
04Hawaii~7K1.67×
05New Mexico~7K1.60×
06Utah~10K1.55×
07Texas~100K1.50×
08Oregon~20K1.47×
09California~100K1.43×
10Oklahoma~10K1.34×
11Illinois~40K1.31×
12Indiana~20K1.29×
13Nebraska~6K1.26×
14Washington~20K1.24×
15Colorado~20K1.18×
16Alaska~2K1.16×
17Georgia~30K1.14×
18Arkansas~9K1.14×
19Kansas~8K1.12×
20Michigan~30K1.11×
21Montana~3K1.11×
22Tennessee~20K1.08×
23Missouri~20K1.06×
24Virginia~20K1.05×
25Louisiana~10K1.05×
26Maryland~20K1.04×
27Wisconsin~10K1.03×
28Iowa~8K1.03×
29Florida~60K0.96×
30Ohio~30K0.93×
31Alabama~10K0.91×
32South Carolina~10K0.89×
33Kentucky~10K0.89×
34North Dakota~2K0.89×
35North Carolina~20K0.84×
36Minnesota~10K0.83×
37Delaware~2K0.79×
38Wyoming~1K0.77×
39Washington, District of Columbia~2K0.67×
40Mississippi~5K0.65×
41South Dakota~1K0.65×
42West Virginia~3K0.59×
43Pennsylvania~20K0.58×
44New Jersey~10K0.58×
45Maine~2K0.56×
46Rhode Island~2K0.55×
47Massachusetts~10K0.54×
48New Hampshire~2K0.53×
49New York~30K0.50×
50Connecticut~4K0.47×
Fig. 06

Affinity by region

Affinity by region — American Chinese cuisine, United States
0.47×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Chinese cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Chinese cuisine audience
#·InterestCategoryAffinity×
01MaerskBusiness & Career143.11×
02Chinese restaurantFood & Beverages21.75×
03International educationBusiness & Career11.81×
04Outback SteakhouseFood & Beverages10.78×
05Din Tai FungFood & Beverages6.63×
06QVCMovies & TV5.88×
07Panda ExpressFood & Beverages5.47×
08KFCFood & Beverages4.81×
09FedExBusiness & Career4.20×
10Discount storesShopping3.99×
11Pizza HutFood & Beverages3.92×
12Take-outFood & Beverages3.63×
13SubwayFood & Beverages3.35×
14Domino's PizzaFood & Beverages2.81×
15Mortgage loansBusiness & Career2.77×
16Shopping mallsShopping2.77×
17Trader Joe'sShopping2.59×
18McDonald'sFood & Beverages2.33×
19AirbnbTravel & Leisure2.11×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Chinese cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Chinese cuisine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.56×
Urban LifestyleOPEN1.90×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Chinese cuisine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Chinese cuisine have in United States?

American Chinese cuisine has an estimated audience of 915,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Chinese cuisine fans?

63.2% of American Chinese cuisine fans are female, 36.8% are male, with an average age of 41.3 years.

03

Which brands do American Chinese cuisine fans like most?

American Chinese cuisine fans show strongest brand affinity for Maersk (143.11×), Outback Steakhouse (10.78×), and Panda Express (5.47×) over the country average.

04

Where do American Chinese cuisine fans live in United States?

American Chinese cuisine fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Chinese cuisine fans also like?

Beyond American Chinese cuisine itself, the audience over-indexes on Outback Steakhouse (10.78×), Panda Express (5.47×), Pizza Hut (3.92×), and KFC (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See American Chinese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →