Maersk Audience in United States

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Maersk has an estimated audience of 392,153 people in United States. 38.0% are female, 62.0% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Sierra Tequila, Ronnie O'Sullivan, Burton, Chess (musical), Gary Numan.

The average Maersk fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sierra Tequila, Ronnie O'Sullivan, Burton, with strongest over-indexing on Sierra Tequila (11797.68× the country average). Demographically, the Maersk audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Maersk fans

Demographic split for Maersk audience in United States
MetricValue
Female38.0%
Male62.0%
Average age35.5
Estimated audience size392,153

Audience persona

The typical Maersk fan in United States is more male, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for Sierra Tequila.

Top regions in United States

Top regions ranked by reach for Maersk in United States
RegionReachAffinity
California77,3941.79×
Texas44,5001.32×
Florida42,6521.61×
New York30,8711.41×
New Jersey22,5722.26×
Georgia21,7461.8×
Illinois20,9481.6×
Ohio19,4011.61×
Pennsylvania14,7611.12×
North Carolina14,0501.19×
Virginia13,4961.41×
Washington11,4411.45×
Michigan8,3980.82×
South Carolina8,2711.4×
Tennessee7,7870.99×
Massachusetts7,6710.99×
Maryland7,0391.04×
Arizona6,8590.86×
Colorado5,4740.89×
Indiana5,3870.75×
Utah5,1481.47×
Alabama5,1170.93×
Missouri4,9560.78×
Minnesota4,8680.87×
Oregon4,8421.08×
Kentucky4,5990.94×
Louisiana4,3990.87×
Wisconsin4,1770.71×
Arkansas3,4091.06×
Iowa3,3121.02×
Nevada3,2110.85×
Connecticut3,0930.79×
Kansas2,8830.93×
Oklahoma2,4450.56×
Mississippi2,4310.75×
Washington, District of Columbia2,0931.78×
New Mexico1,2750.65×
Nebraska1,2300.63×
Idaho1,2260.62×
West Virginia1,0510.58×
Hawaii1,0250.61×
New Hampshire9110.59×
Delaware8840.82×
Rhode Island8740.7×
Maine8540.61×
Alaska6860.82×
Montana5910.54×
South Dakota4880.54×
North Dakota4560.57×
Vermont3770.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maersk audience
BrandAffinityCategory
Sierra Tequila11797.68×Food & Beverages
Ronnie O'Sullivan3001.82×Sports
Burton384.05×Fashion & Accessoires
Chess (musical)229.11×Music & Radio
Gary Numan451.53×Music & Radio
Faction Skis758.13×Sports
Chess.com97.08×Sports
American Chinese cuisine143.11×Food & Beverages
Computer chess209.35×Games
Chess club145.22×Sports
Swans (band)72.62×Music & Radio
Ultravox451.53×Music & Radio
Nassim Nicholas Taleb432.78×Literature
Peter Drucker247.85×Business & Career
Eden Park234.38×Fashion & Accessoires
Sunspel199.02×Fashion & Accessoires
Subway Surfers39.41×Games
Plaza Athénée182.79×Travel & Leisure
Ski mountaineering20.81×Sports
Santa Cruz skateboards88.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maersk audience
TraitClusterScore
Need for SecurityCONSERVATISM1.97
LGBTQ+ IdentityOPEN1.94
Career OrientationPOWER1.54
Risk AppetiteTHRILL1.53
IndulgenceJOY1.52
Social Media UsageJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Maersk
CountryShare
India10.5%
China9.7%
United States7.3%

See Maersk audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Maersk have in United States?

Maersk has an estimated audience of 392,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Maersk fans?

38.0% of Maersk fans are female, 62.0% are male, with an average age of 35.5 years.

Which brands do Maersk fans like most?

Maersk fans show strongest brand affinity for Sierra Tequila (11797.68×), Ronnie O'Sullivan (3001.82×), and Burton (384.05×) over the country average.

Where do Maersk fans live in United States?

Maersk fans in United States are most concentrated in California (reach 77,394), Texas (reach 44,500), and Florida (reach 42,652). These three regions account for the largest share of the active audience.

What other brands do Maersk fans also like?

Beyond Maersk itself, the audience over-indexes on Ronnie O'Sullivan (3001.82×), Burton (384.05×), Chess (musical) (229.11×), and Gary Numan (451.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maersk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.