Rascasse Audience Intelligence

Maersk Target Market in United States

A data profile of the people who buy, follow and care about Maersk in United States — modelled from more than twelve digital signal sources. Maersk has an estimated audience of 408,512 people in United States.

#4258among Brand in United States#2529in Business & Career

The average Maersk fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sierra Tequila, Ronnie O'Sullivan, Burton, with strongest over-indexing on Sierra Tequila (11797.68× the country average).

Demographically, the Maersk audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maersk fan in United States is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Sierra Tequila.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maersk profile in United States.

Audience size
409K
in United States
Gender
38.0%♀
62.0% male
Age
35.5
average years
Country rank
#41128
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maersk

38.0% are female, 62.0% are male, average age 35.5.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Maersk audience in United States
MetricValue
Female38.0%
Male62.0%
Average age35.5
Estimated audience size408,512
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Maersk audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Maersk audience comes from United States.

Worldwide audience distribution share by country for Maersk
CountryShare
India10.0%
China9.6%
United States7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maersk audience in United States is strongest.

Fig. 05

Top regions by affinity

Maersk customers by region in United States
#RegionReachAffinity×
01New Jersey~20K2.09×
02Ohio~20K2.00×
03California~70K1.71×
04Georgia~20K1.71×
05Washington, District of Columbia~2K1.58×
06Florida~40K1.53×
07Illinois~20K1.44×
08Utah~5K1.37×
09Washington~10K1.34×
10New York~30K1.32×
11Virginia~10K1.32×
12South Carolina~8K1.31×
13Iowa~4K1.29×
14Texas~40K1.26×
15North Carolina~10K1.24×
16Arkansas~4K1.15×
17Pennsylvania~10K1.06×
18Kentucky~5K1.01×
19Maryland~7K0.98×
20Oregon~4K0.97×
21Tennessee~8K0.96×
22Alaska<1K0.95×
23Massachusetts~7K0.93×
24Nevada~3K0.91×
25Delaware<1K0.91×
26Kansas~3K0.89×
27Alabama~5K0.87×
28Louisiana~4K0.87×
29Minnesota~5K0.84×
30Connecticut~3K0.83×
31Mississippi~3K0.83×
32North Dakota<1K0.83×
33Missouri~5K0.82×
34Michigan~8K0.81×
35Arizona~7K0.81×
36Colorado~5K0.81×
37Indiana~6K0.79×
38Rhode Island<1K0.78×
39Vermont<1K0.77×
40Nebraska~2K0.76×
41Hawaii~1K0.76×
42Maine~1K0.75×
43South Dakota<1K0.75×
44Wisconsin~4K0.74×
45West Virginia~1K0.74×
46Montana<1K0.74×
47Idaho~1K0.73×
48New Hampshire~1K0.72×
49New Mexico~1K0.71×
50Oklahoma~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Maersk, United States
0.63×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maersk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maersk audience
#·InterestCategoryAffinity×
01Sierra TequilaFood & Beverages11797.68×
02Ronnie O'SullivanSports3001.82×
03Faction SkisSports758.13×
04Gary NumanMusic & Radio451.53×
05UltravoxMusic & Radio451.53×
06Nassim Nicholas TalebLiterature432.78×
07BurtonFashion & Accessoires384.05×
08Peter DruckerBusiness & Career247.85×
09Eden ParkFashion & Accessoires234.38×
10Chess (musical)Music & Radio229.11×
11Computer chessGames209.35×
12SunspelFashion & Accessoires199.02×
13Chess clubSports145.22×
14American Chinese cuisineFood & Beverages143.11×
15Chess.comSports97.08×
16Santa Cruz skateboardsSports88.60×
17Swans (band)Music & Radio72.62×
18Emirates Golf ClubSports72.52×
19Subway SurfersGames39.41×
20Ski mountaineeringSports20.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maersk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maersk audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.69×
Sports ActivityPOWER1.47×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maersk audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
DIY MentalityTHRILL0.77×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maersk's target market in United States?

Maersk's target market in United States covers an estimated 408,512 people, concentrated in California and Texas.

02

What is the gender split and age of Maersk customers?

38.0% of the Maersk audience are female, 62.0% are male, with an average age of 35.5 years.

03

Which brands do Maersk fans like most?

Maersk fans show strongest brand affinity for Sierra Tequila (11797.68×), Ronnie O'Sullivan (3001.82×), and Burton (384.05×) over the country average.

04

Where do Maersk fans live in United States?

Maersk fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Maersk fans also like?

Beyond Maersk itself, the audience over-indexes on Ronnie O'Sullivan (3001.82×), Burton (384.05×), Chess (musical) (229.11×), and Gary Numan (451.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Maersk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maersk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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