Santa Cruz skateboards Audience in United States

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Santa Cruz skateboards has an estimated audience of 388,943 people in United States. 26.6% are female, 73.4% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Pro-Ject, Combat sport, Elsword, JDSU.

The average Santa Cruz skateboards fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Pro-Ject, Combat sport, with strongest over-indexing on Bank account (4.45× the country average). Demographically, the Santa Cruz skateboards audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Skateboarding

Demographics of Santa Cruz skateboards fans

Demographic split for Santa Cruz skateboards audience in United States
MetricValue
Female26.6%
Male73.4%
Average age29.6
Estimated audience size388,943

Audience persona

The typical Santa Cruz skateboards fan in United States is more male, around 29.6 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Santa Cruz skateboards in United States
RegionReachAffinity
California103,9502.43×
Texas32,8240.98×
Florida23,8880.91×
New York15,2760.7×
Arizona11,8611.49×
Pennsylvania11,6530.89×
Illinois10,8690.84×
North Carolina10,6520.91×
Washington10,4921.34×
Georgia9,6410.8×
Ohio9,5570.8×
Colorado9,1011.48×
Virginia8,1650.86×
Michigan8,1550.8×
Oregon7,8271.76×
Tennessee7,3310.94×
New Jersey7,0790.72×
Utah6,7401.94×
Indiana6,3840.9×
Missouri6,1830.99×
Massachusetts5,6070.73×
Nevada5,4261.44×
Wisconsin4,9080.84×
Maryland4,8550.73×
Minnesota4,8070.86×
Oklahoma4,7691.1×
Kentucky4,5290.93×
South Carolina4,4790.77×
Alabama3,6320.67×
New Mexico3,0481.56×
Louisiana3,0420.61×
Connecticut3,0340.78×
Idaho3,0061.54×
Iowa2,8960.9×
Arkansas2,8510.89×
Kansas2,5500.83×
Hawaii2,1401.28×
Mississippi1,8940.59×
Nebraska1,8030.92×
West Virginia1,6440.91×
New Hampshire1,4590.95×
Montana1,3741.27×
Maine1,2690.91×
Rhode Island8630.7×
Alaska7960.96×
Delaware7850.73×
South Dakota7120.79×
Washington, District of Columbia6730.58×
Vermont6620.97×
Wyoming6201.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Cruz skateboards audience
BrandAffinityCategory
Bank account4.45×Business & Career
Pro-Ject5.95×Music & Radio
Combat sport2.05×Sports
Elsword20.45×Games
JDSU3.28×Business & Career
Home staging5.36×Home & Garden
3D printing2.35×Technology & Electronics
Urban Outfitters1.68×Shopping
Monogram3.32×Home & Garden
Ellen Burstyn7.72×Movies & TV
Elmira College7.78×Business & Career
Staycation2.53×Home & Garden
Iowa Lottery7.56×Games
Graham Greene4.4×Literature
Racing1.83×Cars & Mobility
Justice1.93×Politics & Society
Acoustic music2.92×Music & Radio
Nuts (film)3.65×Movies & TV
Consequence (rapper)3.97×Music & Radio
N1 road (South Africa)2.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Cruz skateboards audience
TraitClusterScore
SustainabilityBALANCE2.38
LGBTQ+ IdentityOPEN2.11
Early Adopter MentalityPOWER2.01
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.76
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Santa Cruz skateboards
CountryShare
United States45.3%
United Kingdom6.4%
Brazil6.2%

See Santa Cruz skateboards audiences in other countries

More Skateboarding audiences in United States

Frequently asked questions

How many fans does Santa Cruz skateboards have in United States?

Santa Cruz skateboards has an estimated audience of 388,943 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Cruz skateboards fans?

26.6% of Santa Cruz skateboards fans are female, 73.4% are male, with an average age of 29.6 years.

Which brands do Santa Cruz skateboards fans like most?

Santa Cruz skateboards fans show strongest brand affinity for Bank account (4.45×), Pro-Ject (5.95×), and Combat sport (2.05×) over the country average.

Where do Santa Cruz skateboards fans live in United States?

Santa Cruz skateboards fans in United States are most concentrated in California (reach 103,950), Texas (reach 32,824), and Florida (reach 23,888). These three regions account for the largest share of the active audience.

What other brands do Santa Cruz skateboards fans also like?

Beyond Santa Cruz skateboards itself, the audience over-indexes on Pro-Ject (5.95×), Combat sport (2.05×), Elsword (20.45×), and JDSU (3.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Cruz skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.