Rascasse Audience Intelligence

Santa Cruz skateboards Target Market in United States

A data profile of the people who buy, follow and care about Santa Cruz skateboards in United States — modelled from more than twelve digital signal sources. Santa Cruz skateboards has an estimated audience of 391,885 people in United States.

#12among Skateboarding in United States#4354among Brand in United States#4169in Sports

The average Santa Cruz skateboards fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skate shoe, Maersk, Tony Hawk, with strongest over-indexing on Skate shoe (55.9× the country average).

Demographically, the Santa Cruz skateboards audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Santa Cruz skateboards fan in United States is more male, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Skate shoe.

Category: Sports · Type: Brand · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Santa Cruz skateboards profile in United States.

Audience size
392K
in United States
Gender
26.6%♀
73.4% male
Age
29.6
average years
Country rank
#42043
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Santa Cruz skateboards

26.6% are female, 73.4% are male, average age 29.6.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Santa Cruz skateboards audience in United States
MetricValue
Female26.6%
Male73.4%
Average age29.6
Estimated audience size391,885
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Santa Cruz skateboards audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Santa Cruz skateboards audience comes from United States.

Worldwide audience distribution share by country for Santa Cruz skateboards
CountryShare
United States45.1%
United Kingdom6.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Santa Cruz skateboards audience in United States is strongest.

Fig. 05

Top regions by affinity

Santa Cruz skateboards customers by region in United States
#RegionReachAffinity×
01California~90K2.15×
02Utah~7K1.95×
03Oregon~7K1.59×
04Idaho~3K1.48×
05New Mexico~3K1.46×
06Arizona~10K1.42×
07Nevada~5K1.41×
08Colorado~8K1.36×
09Washington~10K1.22×
10Montana~1K1.20×
11Oklahoma~5K1.15×
12Hawaii~2K1.12×
13West Virginia~2K1.09×
14Vermont<1K1.07×
15Arkansas~3K0.99×
16New Hampshire~2K0.98×
17Alaska<1K0.98×
18Tennessee~8K0.97×
19Kentucky~5K0.97×
20Texas~30K0.96×
21Missouri~6K0.96×
22Nebraska~2K0.96×
23Maine~1K0.96×
24North Carolina~10K0.95×
25Indiana~7K0.95×
26Iowa~3K0.94×
27Kansas~3K0.91×
28South Dakota<1K0.89×
29Pennsylvania~10K0.88×
30North Dakota<1K0.88×
31Wisconsin~5K0.86×
32Virginia~8K0.85×
33Delaware<1K0.85×
34Florida~20K0.84×
35South Carolina~5K0.84×
36Connecticut~3K0.84×
37Rhode Island~1K0.83×
38Minnesota~5K0.82×
39Georgia~10K0.81×
40Alabama~4K0.81×
41Ohio~10K0.80×
42Michigan~8K0.80×
43Illinois~10K0.79×
44Massachusetts~6K0.76×
45Louisiana~4K0.75×
46New Jersey~7K0.74×
47Mississippi~2K0.73×
48Maryland~5K0.72×
49Washington, District of Columbia<1K0.71×
50New York~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Santa Cruz skateboards, United States
0.66×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Santa Cruz skateboards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Santa Cruz skateboards audience
#·InterestCategoryAffinity×
01MaerskBusiness & Career88.60×
02Skate shoeFashion & Accessoires55.90×
03Ron Jon Surf ShopSports55.71×
04Nyjah HustonSports44.87×
05Tony HawkSports38.16×
06VolcomFashion & Accessoires29.17×
07New Era Cap CompanyFashion & Accessoires22.65×
08RVCAFashion & Accessoires20.74×
09Nike SkateboardingSports19.32×
10Thrasher (magazine)Fashion & Accessoires13.60×
11Bam MargeraMovies & TV12.92×
12Jon VoightMovies & TV11.75×
13Extreme sportSports11.29×
14Digital audio workstationTechnology & Electronics9.46×
15SkateparkSports9.01×
16HootersFood & Beverages8.87×
17X GamesSports8.69×
18SeatGeekSports7.68×
19Antique carCars & Mobility6.53×
20BeetlejuiceMovies & TV4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Santa Cruz skateboards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Santa Cruz skateboards audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.98×
SustainabilityBALANCE2.51×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Santa Cruz skateboards audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
IndividualismJOY0.76×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Santa Cruz skateboards's target market in United States?

Santa Cruz skateboards's target market in United States covers an estimated 391,885 people, concentrated in California and Texas.

02

What is the gender split and age of Santa Cruz skateboards customers?

26.6% of the Santa Cruz skateboards audience are female, 73.4% are male, with an average age of 29.6 years.

03

Which brands do Santa Cruz skateboards fans like most?

Santa Cruz skateboards fans show strongest brand affinity for Skate shoe (55.9×), Maersk (88.6×), and Tony Hawk (38.16×) over the country average.

04

Where do Santa Cruz skateboards fans live in United States?

Santa Cruz skateboards fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Santa Cruz skateboards fans also like?

Beyond Santa Cruz skateboards itself, the audience over-indexes on Maersk (88.6×), Tony Hawk (38.16×), Extreme sport (11.29×), and Ron Jon Surf Shop (55.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in United States

See Santa Cruz skateboards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Cruz skateboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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