Rascasse Audience Intelligence

RVCA Target Market in United States

A data profile of the people who buy, follow and care about RVCA in United States — modelled from more than twelve digital signal sources. RVCA has an estimated audience of 1,322,479 people in United States.

#1991among Brand in United States#832in Fashion & Accessoires

The average RVCA fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include Volcom, Billabong, Baker Skateboards, with strongest over-indexing on Volcom (25.02× the country average).

Demographically, the RVCA audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RVCA fan in United States is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Volcom.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RVCA profile in United States.

Audience size
1.3M
in United States
Gender
37.9%♀
62.1% male
Age
35.2
average years
Country rank
#19465
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of RVCA

37.9% are female, 62.1% are male, average age 35.2.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for RVCA audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.2
Estimated audience size1,322,479
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the RVCA audience in United States
Age bracketShare%
16-1928%
20-2924%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

34.7%

of the worldwide RVCA audience comes from United States.

Worldwide audience distribution share by country for RVCA
CountryShare
United States34.7%
Japan23.5%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RVCA audience in United States is strongest.

Fig. 05

Top regions by affinity

RVCA customers by region in United States
#RegionReachAffinity×
01Hawaii~100K19.42×
02California~300K2.32×
03Utah~20K1.77×
04Nevada~20K1.55×
05Idaho~10K1.53×
06Oregon~20K1.46×
07Montana~5K1.30×
08Colorado~30K1.20×
09Washington~30K1.15×
10Arizona~30K1.14×
11Virginia~30K1.06×
12Alaska~3K1.03×
13Vermont~2K0.90×
14Florida~80K0.88×
15Delaware~3K0.87×
16New Jersey~30K0.85×
17New Mexico~6K0.84×
18New Hampshire~4K0.80×
19Rhode Island~3K0.79×
20North Dakota~2K0.76×
21South Dakota~2K0.74×
22North Carolina~30K0.73×
23Maine~3K0.73×
24Washington, District of Columbia~3K0.72×
25Maryland~20K0.69×
26South Carolina~10K0.68×
27Nebraska~4K0.67×
28West Virginia~4K0.65×
29Massachusetts~20K0.63×
30Oklahoma~9K0.63×
31Texas~70K0.62×
32Minnesota~10K0.62×
33Connecticut~8K0.62×
34Arkansas~7K0.62×
35Kansas~6K0.60×
36Pennsylvania~30K0.59×
37Iowa~6K0.59×
38New York~40K0.58×
39Tennessee~20K0.58×
40Missouri~10K0.55×
41Wisconsin~10K0.55×
42Louisiana~10K0.55×
43Illinois~20K0.53×
44Mississippi~6K0.53×
45Kentucky~8K0.50×
46Michigan~20K0.49×
47Indiana~10K0.49×
48Alabama~9K0.49×
49Ohio~20K0.46×
50Georgia~20K0.46×
Fig. 06

Affinity by region

Affinity by region — RVCA, United States
0.46×1.00×19.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RVCA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RVCA audience
#·InterestCategoryAffinity×
01Baker SkateboardsSports43.06×
02Blind SkateboardsSports39.57×
03Rodney MullenSports36.57×
04Dew TourSports29.89×
05VolcomFashion & Accessoires25.02×
06Rip CurlFashion & Accessoires18.61×
07KithFashion & Accessoires16.08×
08BillabongFashion & Accessoires15.17×
09SurflineSports12.86×
10West MarineShopping11.73×
11Jonah HillMovies & TV11.08×
12DickiesFashion & Accessoires10.44×
13ZumiezSports9.63×
14Surf cultureSports8.08×
15WakeboardingSports6.65×
16SkateboardSports6.05×
17YouTube MusicInternet & Social Media4.92×
18REIFashion & Accessoires3.95×
19CaseyMusic & Radio3.47×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RVCA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RVCA audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.00×
Early Adopter MentalityPOWER1.81×
Luxury OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RVCA audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.55×
Need for SecurityCONSERVATISM0.62×
IndividualismJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is RVCA's target market in United States?

RVCA's target market in United States covers an estimated 1,322,479 people, concentrated in California and Hawaii.

02

What is the gender split and age of RVCA customers?

37.9% of the RVCA audience are female, 62.1% are male, with an average age of 35.2 years.

03

Which brands do RVCA fans like most?

RVCA fans show strongest brand affinity for Volcom (25.02×), Billabong (15.17×), and Baker Skateboards (43.06×) over the country average.

04

Where do RVCA fans live in United States?

RVCA fans in United States are most concentrated in California (reach ~300K), Hawaii (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do RVCA fans also like?

Beyond RVCA itself, the audience over-indexes on Billabong (15.17×), Baker Skateboards (43.06×), YouTube Music (4.92×), and Jonah Hill (11.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for RVCA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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