RVCA Audience in United States

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RVCA has an estimated audience of 1,328,966 people in United States. 37.9% are female, 62.1% are male, average age 35.2. Top regions: California, Hawaii, Florida. Top brand affinities: Volcom, Billabong, Baker Skateboards, YouTube Music, Rip Curl.

The average RVCA fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Hawaii, Florida. Top brand affinities include Volcom, Billabong, Baker Skateboards, with strongest over-indexing on Volcom (25.02× the country average). Demographically, the RVCA audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of RVCA fans

Demographic split for RVCA audience in United States
MetricValue
Female37.9%
Male62.1%
Average age35.2
Estimated audience size1,328,966

Audience persona

The typical RVCA fan in United States is more male, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Volcom.

Top regions in United States

Top regions ranked by reach for RVCA in United States
RegionReachAffinity
California313,1072.14×
Hawaii110,94819.42×
Florida71,3830.79×
Texas60,2330.53×
New York35,4550.48×
Virginia28,7260.89×
Washington27,0531.01×
Arizona26,1570.96×
New Jersey25,7120.76×
North Carolina25,0000.63×
Pennsylvania21,8750.49×
Colorado21,4621.02×
Illinois19,9170.45×
Oregon19,0621.25×
Utah17,9161.51×
Nevada15,5471.21×
Ohio14,8540.36×
Georgia14,1080.34×
Michigan13,0790.38×
Massachusetts12,9950.5×
Maryland12,9770.57×
Tennessee11,2740.42×
South Carolina10,7570.54×
Idaho8,8821.33×
Minnesota8,5250.45×
Missouri8,4590.39×
Wisconsin8,1900.41×
Indiana7,8530.32×
Oklahoma6,8520.46×
Connecticut5,7610.43×
Louisiana5,7190.33×
Alabama5,4230.29×
Kentucky4,7510.29×
Arkansas4,5110.41×
Kansas4,2520.41×
New Mexico4,2360.64×
Iowa4,1950.38×
Montana3,6330.99×
New Hampshire2,9670.57×
Nebraska2,9320.44×
Mississippi2,5490.23×
Rhode Island2,4330.58×
Maine2,3920.5×
Delaware2,3190.63×
West Virginia2,3180.37×
Alaska2,2800.8×
Washington, District of Columbia2,2410.56×
Vermont1,6080.69×
Wyoming1,2100.61×
South Dakota1,2000.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RVCA audience
BrandAffinityCategory
Volcom25.02×Fashion & Accessoires
Billabong15.17×Fashion & Accessoires
Baker Skateboards43.06×Sports
YouTube Music4.92×Internet & Social Media
Rip Curl18.61×Fashion & Accessoires
Jonah Hill11.08×Movies & TV
Kith16.08×Fashion & Accessoires
REI3.95×Fashion & Accessoires
Surfline12.86×Sports
Wakeboarding6.65×Sports
Dickies10.44×Fashion & Accessoires
Zumiez9.63×Sports
Dew Tour29.89×Sports
Online shopping1.75×Shopping
Casey3.47×Music & Radio
Blind Skateboards39.57×Sports
West Marine11.73×Shopping
Skateboard6.05×Sports
Surf culture8.08×Sports
Tony Hawk13.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RVCA audience
TraitClusterScore
SustainabilityBALANCE7.37
Sports ActivityPOWER2.23
Early Adopter MentalityPOWER2.09
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.89
LGBTQ+ IdentityOPEN1.61

Worldwide distribution

Worldwide audience distribution share by country for RVCA
CountryShare
United States34.1%
Japan22.8%
Brazil4.0%

See RVCA audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does RVCA have in United States?

RVCA has an estimated audience of 1,328,966 people in United States, concentrated in California and Hawaii.

What is the gender split and age of RVCA fans?

37.9% of RVCA fans are female, 62.1% are male, with an average age of 35.2 years.

Which brands do RVCA fans like most?

RVCA fans show strongest brand affinity for Volcom (25.02×), Billabong (15.17×), and Baker Skateboards (43.06×) over the country average.

Where do RVCA fans live in United States?

RVCA fans in United States are most concentrated in California (reach 313,107), Hawaii (reach 110,948), and Florida (reach 71,383). These three regions account for the largest share of the active audience.

What other brands do RVCA fans also like?

Beyond RVCA itself, the audience over-indexes on Billabong (15.17×), Baker Skateboards (43.06×), YouTube Music (4.92×), and Rip Curl (18.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RVCA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.