Rascasse Audience Intelligence

X Games Audience in United States

A data profile of the people who buy, follow and care about X Games in United States — modelled from more than twelve digital signal sources. X Games has an estimated audience of 6,166,836 people in United States.

#1among Extreme sports in United States#58among Event in United States#473in Sports

The average X Games fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Texas.

Top brand affinities include Xavier Becerra, Ruben Gallego, Motorcycle trials, with strongest over-indexing on Xavier Becerra (12.59× the country average).

Demographically, the X Games audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X Games fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Xavier Becerra.

Category: Sports · Type: Event · Subtype: Extreme sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X Games profile in United States.

Audience size
6.2M
in United States
Gender
27.2%♀
72.8% male
Age
35.6
average years
Country rank
#5601
Event in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X Games fans

27.2% are female, 72.8% are male, average age 35.6.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for X Games audience in United States
MetricValue
Female27.2%
Male72.8%
Average age35.6
Estimated audience size6,166,836
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the X Games audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

55.8%

of the worldwide X Games audience comes from United States.

Worldwide audience distribution share by country for X Games
CountryShare
United States55.8%
Brazil7.2%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X Games audience in United States is strongest.

Fig. 05

Top regions by affinity

X Games fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~500K4.84×
02Vermont~30K2.35×
03Utah~100K2.12×
04Montana~30K1.91×
05California~1M1.54×
06Wyoming~10K1.34×
07New Hampshire~30K1.26×
08Idaho~40K1.17×
09Louisiana~80K1.06×
10Oregon~70K1.04×
11Maine~20K1.00×
12Alaska~10K0.98×
13Minnesota~80K0.95×
14Connecticut~60K0.95×
15Massachusetts~100K0.94×
16South Dakota~10K0.93×
17Wisconsin~90K0.92×
18Nevada~50K0.90×
19Washington~100K0.89×
20Rhode Island~20K0.89×
21New Mexico~30K0.87×
22New York~300K0.84×
23Washington, District of Columbia~20K0.84×
24Pennsylvania~200K0.83×
25North Carolina~200K0.83×
26Arizona~100K0.82×
27Virginia~100K0.81×
28Michigan~100K0.80×
29Kentucky~60K0.80×
30Kansas~40K0.80×
31West Virginia~20K0.79×
32Nebraska~20K0.78×
33New Jersey~100K0.77×
34Hawaii~20K0.77×
35Oklahoma~50K0.76×
36Iowa~40K0.76×
37Ohio~100K0.75×
38Indiana~80K0.75×
39Arkansas~40K0.75×
40Texas~400K0.74×
41South Carolina~70K0.74×
42Alabama~60K0.74×
43Delaware~10K0.73×
44Illinois~100K0.72×
45Mississippi~40K0.72×
46Georgia~100K0.70×
47Tennessee~90K0.70×
48Maryland~70K0.69×
49Missouri~70K0.68×
50Florida~300K0.65×
Fig. 06

Affinity by region

Affinity by region — X Games, United States
0.65×1.00×4.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X Games audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio16.07×
02Motorcycle trialsSports14.44×
03Ruben GallegoPolitics & Society14.21×
04Xavier BecerraPolitics & Society12.59×
05Ritchie ValensMusic & Radio12.11×
06Tony HawkSports11.52×
07Enduro motorcycleSports9.73×
08Freestyle MotocrossSports7.80×
09Eva MendesMovies & TV7.16×
10WakesurfingSports6.83×
11SkateparkSports6.67×
12GamingGames5.80×
13MotoGPSports5.56×
14SkateboardSports5.32×
15Motorcycle sportSports4.34×
16Creative CommonsTechnology & Electronics3.42×
17FriendshipKids & Family2.62×
18PriceShopping2.28×
19Video gamesGames1.74×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X Games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.53×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X Games audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X Games have in United States?

X Games has an estimated audience of 6,166,836 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of X Games fans?

27.2% of X Games fans are female, 72.8% are male, with an average age of 35.6 years.

03

Which brands do X Games fans like most?

X Games fans show strongest brand affinity for Xavier Becerra (12.59×), Ruben Gallego (14.21×), and Motorcycle trials (14.44×) over the country average.

04

Where do X Games fans live in United States?

X Games fans in United States are most concentrated in California (reach ~1M), Colorado (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do X Games fans also like?

Beyond X Games itself, the audience over-indexes on Ruben Gallego (14.21×), Motorcycle trials (14.44×), Friendship (2.62×), and Red Bull Records (16.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Extreme sports audiences in United States

See X Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for X Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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