X Games Audience in United States

X Games logo

X Games has an estimated audience of 6,167,178 people in United States. 27.2% are female, 72.8% are male, average age 35.6. Top regions: California, Colorado, Texas. Top brand affinities: Motorcycle trials, Friendship, Freestyle Motocross, Gaming, Skatepark.

The average X Games fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, Texas. Top brand affinities include Motorcycle trials, Friendship, Freestyle Motocross, with strongest over-indexing on Motorcycle trials (14.44× the country average). Demographically, the X Games audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Extreme sports

Demographics of X Games fans

Demographic split for X Games audience in United States
MetricValue
Female27.2%
Male72.8%
Average age35.6
Estimated audience size6,167,178

Audience persona

The typical X Games fan in United States is more male, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Motorcycle trials.

Top regions in United States

Top regions ranked by reach for X Games in United States
RegionReachAffinity
California1,245,4051.84×
Colorado483,9534.98×
Texas406,6530.77×
New York315,9380.92×
Florida291,2210.7×
Pennsylvania165,5680.8×
North Carolina156,2090.84×
Illinois148,1680.72×
Ohio143,4260.75×
Utah131,4702.38×
Georgia128,5280.68×
Michigan126,1110.78×
New Jersey121,7400.78×
Washington121,4530.98×
Virginia121,0300.81×
Massachusetts120,5260.99×
Arizona107,9450.86×
Tennessee83,5240.68×
Minnesota82,3200.93×
Oregon80,9701.15×
Indiana79,8370.71×
Wisconsin76,7310.83×
Maryland74,0540.7×
Missouri64,4590.65×
South Carolina63,0570.68×
Connecticut59,4310.96×
Nevada55,6940.93×
Kentucky52,7310.68×
Louisiana51,2900.64×
Alabama51,2150.59×
Oklahoma48,6590.71×
Montana37,0592.17×
Idaho36,9401.19×
Iowa35,8360.71×
Kansas35,8290.74×
Arkansas34,2890.67×
Vermont29,2712.7×
Mississippi27,4790.54×
New Hampshire26,6821.1×
New Mexico25,0180.81×
Nebraska21,7960.7×
Maine20,7920.94×
West Virginia19,9150.69×
Hawaii18,6370.7×
Rhode Island17,3600.88×
Washington, District of Columbia16,0360.87×
Wyoming13,1681.44×
Alaska11,0600.84×
South Dakota10,8550.76×
Delaware9,0070.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X Games audience
BrandAffinityCategory
Motorcycle trials14.44×Sports
Friendship2.62×Kids & Family
Freestyle Motocross7.8×Sports
Gaming5.8×Games
Skatepark6.67×Sports
Creative Commons3.42×Technology & Electronics
Outdoor recreation1.52×Sports
Price2.28×Shopping
Video games1.74×Games
Motorcycle sport4.34×Sports
Wakesurfing6.83×Sports
Skateboard5.32×Sports
MotoGP5.56×Sports
Friends1.84×Movies & TV
Tony Hawk11.52×Sports
Andy García10.56×Movies & TV
Enduro motorcycle9.73×Sports
Rita Hayworth14.44×Movies & TV
Turkey hunting3.22×Sports
Roberto Clemente13.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X Games audience
TraitClusterScore
SustainabilityBALANCE2.26
Risk AppetiteTHRILL2.02
Early Adopter MentalityPOWER1.65
ExtroversionTHRILL1.62
Sports ActivityPOWER1.58
PatriotismCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for X Games
CountryShare
United States55.9%
Brazil7.2%
Canada6.4%

See X Games audiences in other countries

More Extreme sports audiences in United States

Frequently asked questions

How many fans does X Games have in United States?

X Games has an estimated audience of 6,167,178 people in United States, concentrated in California and Colorado.

What is the gender split and age of X Games fans?

27.2% of X Games fans are female, 72.8% are male, with an average age of 35.6 years.

Which brands do X Games fans like most?

X Games fans show strongest brand affinity for Motorcycle trials (14.44×), Friendship (2.62×), and Freestyle Motocross (7.8×) over the country average.

Where do X Games fans live in United States?

X Games fans in United States are most concentrated in California (reach 1,245,405), Colorado (reach 483,953), and Texas (reach 406,653). These three regions account for the largest share of the active audience.

What other brands do X Games fans also like?

Beyond X Games itself, the audience over-indexes on Friendship (2.62×), Freestyle Motocross (7.8×), Gaming (5.8×), and Skatepark (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for X Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.