X Games Audience in Germany
X Games has an estimated audience of 482,379 people in Germany. 21.6% are female, 78.4% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skateboarder (magazine), Movies, Outdoor recreation, Blue tomato, Sports.
The average X Games fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skateboarder (magazine), Movies, Outdoor recreation, with strongest over-indexing on Skateboarder (magazine) (26.36× the country average). Demographically, the X Games audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Extreme sports
Demographics of X Games fans
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 31.0 |
| Estimated audience size | 482,379 |
Audience persona
The typical X Games fan in Germany is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Skateboarder (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,689 | 1× |
| Bayern | 87,973 | 1.14× |
| Baden-Württemberg | 61,079 | 0.93× |
| Niedersachsen | 50,564 | 1.08× |
| Hessen | 49,830 | 1.36× |
| Sachsen | 42,674 | 1.81× |
| Berlin | 24,611 | 1.14× |
| Rheinland-Pfalz | 21,079 | 0.87× |
| Brandenburg | 15,290 | 1.02× |
| Schleswig-Holstein | 13,880 | 0.8× |
| Thüringen | 10,146 | 0.83× |
| Sachsen-Anhalt | 9,854 | 0.79× |
| Hamburg | 9,551 | 0.88× |
| Mecklenburg-Vorpommern | 7,498 | 0.81× |
| Saarland | 3,969 | 0.67× |
| Bremen | 3,610 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skateboarder (magazine) | 26.36× | Sports |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Blue tomato | 15.95× | Sports |
| Sports | 1.91× | Sports |
| Database | 3.87× | Technology & Electronics |
| TikTok | 1.8× | Internet & Social Media |
| Skatepark | 7.72× | Sports |
| James Stewart | 19.14× | Movies & TV |
| Industrial engineering | 4.91× | Business & Career |
| Skateboard | 5.43× | Sports |
| Kyle Walker | 23.95× | Sports |
| Burton Snowboards | 12.04× | Sports |
| Motor controller | 7.43× | Technology & Electronics |
| DC Shoes | 10.8× | Fashion & Accessoires |
| FIFA World Cup | 1.75× | Sports |
| Extreme sport | 3.22× | Sports |
| Renewable energy | 2.4× | Business & Career |
| UEFA Champions League | 1.67× | Sports |
| Electronic engineering | 4.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Early Adopter Mentality | POWER | 1.62 |
| Sustainability | BALANCE | 1.35 |
| Risk Appetite | THRILL | 1.23 |
| Sports Activity | POWER | 1.21 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| Brazil | 7.2% |
| Canada | 6.4% |
See X Games audiences in other countries
More Extreme sports audiences in Germany
- Red Bull Rampage (107,098)
- Red Bull Cliff Diving (54,358)
- Red Bull Air Race World Championship (25,485)
- Red Bull X-Alps (19,852)
- Crashed Ice (3,760)
Frequently asked questions
How many fans does X Games have in Germany?
X Games has an estimated audience of 482,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of X Games fans?
21.6% of X Games fans are female, 78.4% are male, with an average age of 31.0 years.
Which brands do X Games fans like most?
X Games fans show strongest brand affinity for Skateboarder (magazine) (26.36×), Movies (2.12×), and Outdoor recreation (2.11×) over the country average.
Where do X Games fans live in Germany?
X Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,689), Bayern (reach 87,973), and Baden-Württemberg (reach 61,079). These three regions account for the largest share of the active audience.
What other brands do X Games fans also like?
Beyond X Games itself, the audience over-indexes on Movies (2.12×), Outdoor recreation (2.11×), Blue tomato (15.95×), and Sports (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for X Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.