Rascasse Audience Intelligence

X Games Audience in Germany

A data profile of the people who buy, follow and care about X Games in Germany — modelled from more than twelve digital signal sources. X Games has an estimated audience of 481,906 people in Germany.

#1among Extreme sports in Germany#160among Event in Germany#956in Sports

The average X Games fan in Germany is 31.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skateboarder (magazine), Movies, Outdoor recreation, with strongest over-indexing on Skateboarder (magazine) (26.36× the country average).

Demographically, the X Games audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical X Games fan in Germany is more male, around 31.0 years old, with strong Need for Security tendencies and a notable affinity for Skateboarder (magazine).

Category: Sports · Type: Event · Subtype: Extreme sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X Games profile in Germany.

Audience size
482K
in Germany
Gender
21.6%♀
78.4% male
Age
31.0
average years
Country rank
#12104
Event in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X Games fans

21.6% are female, 78.4% are male, average age 31.0.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for X Games audience in Germany
MetricValue
Female21.6%
Male78.4%
Average age31.0
Estimated audience size481,906
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the X Games audience in Germany
Age bracketShare%
16-1941%
20-2923%
30-3918%
40-4912%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide X Games audience comes from Germany.

Worldwide audience distribution share by country for X Games
CountryShare
United States55.8%
Brazil7.2%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X Games audience in Germany is strongest.

Fig. 05

Top regions by affinity

X Games fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.78×
02Hessen~50K1.25×
03Bayern~90K1.16×
04Niedersachsen~50K1.05×
05Berlin~20K1.05×
06Thüringen~10K1.02×
07Brandenburg~20K1.01×
08Nordrhein-Westfalen~100K0.99×
09Bremen~4K0.96×
10Baden-Württemberg~60K0.92×
11Rheinland-Pfalz~20K0.91×
12Hamburg~10K0.91×
13Sachsen-Anhalt~10K0.89×
14Mecklenburg-Vorpommern~8K0.88×
15Saarland~5K0.88×
16Schleswig-Holstein~10K0.84×
Fig. 06

Affinity by region

Affinity by region — X Games, Germany
0.84×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X Games audience
#·InterestCategoryAffinity×
01Skateboarder (magazine)Sports26.36×
02James StewartMovies & TV19.14×
03Blue tomatoSports15.95×
04Burton SnowboardsSports12.04×
05DC ShoesFashion & Accessoires10.80×
06SkateparkSports7.72×
07Motor controllerTechnology & Electronics7.43×
08Paris JacksonMovies & TV6.91×
09SkateboardSports5.43×
10Industrial engineeringBusiness & Career4.91×
11Electronic engineeringBusiness & Career4.04×
12DatabaseTechnology & Electronics3.87×
13Extreme sportSports3.22×
14Renewable energyBusiness & Career2.40×
15MoviesMovies & TV2.12×
16Outdoor recreationSports2.11×
17SportsSports1.91×
18TikTokInternet & Social Media1.80×
19FIFA World CupSports1.75×
20UEFA Champions LeagueSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X Games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.88×
PatriotismCONSERVATISM1.74×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X Games audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Design AffinityPREMIUM0.83×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X Games have in Germany?

X Games has an estimated audience of 481,906 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of X Games fans?

21.6% of X Games fans are female, 78.4% are male, with an average age of 31.0 years.

03

Which brands do X Games fans like most?

X Games fans show strongest brand affinity for Skateboarder (magazine) (26.36×), Movies (2.12×), and Outdoor recreation (2.11×) over the country average.

04

Where do X Games fans live in Germany?

X Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do X Games fans also like?

Beyond X Games itself, the audience over-indexes on Movies (2.12×), Outdoor recreation (2.11×), Blue tomato (15.95×), and Sports (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Extreme sports audiences in Germany

See X Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for X Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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