Motor controller Audience in Germany
Motor controller has an estimated audience of 1,105,724 people in Germany. 26.2% are female, 73.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW i8, Toyota Prius, BMW i3, 5G, Payback.
The average Motor controller fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW i8, Toyota Prius, BMW i3, with strongest over-indexing on BMW i8 (83.24× the country average). Demographically, the Motor controller audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Motor controller fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 40.6 |
| Estimated audience size | 1,105,724 |
Audience persona
The typical Motor controller fan in Germany is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 247,503 | 1.02× |
| Bayern | 243,851 | 1.37× |
| Baden-Württemberg | 241,135 | 1.6× |
| Hessen | 119,684 | 1.42× |
| Niedersachsen | 102,599 | 0.96× |
| Berlin | 57,737 | 1.17× |
| Rheinland-Pfalz | 45,236 | 0.82× |
| Sachsen | 45,169 | 0.83× |
| Thüringen | 23,943 | 0.85× |
| Hamburg | 22,987 | 0.92× |
| Schleswig-Holstein | 21,594 | 0.54× |
| Brandenburg | 20,834 | 0.61× |
| Sachsen-Anhalt | 17,053 | 0.6× |
| Mecklenburg-Vorpommern | 15,680 | 0.74× |
| Saarland | 15,587 | 1.15× |
| Bremen | 13,301 | 1.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 83.24× | Cars & Mobility |
| Toyota Prius | 54.86× | Cars & Mobility |
| BMW i3 | 33.7× | Cars & Mobility |
| 5G | 42.24× | Technology & Electronics |
| Payback | 11.98× | Shopping |
| BMW i | 36.79× | Cars & Mobility |
| Renewable energy | 7.21× | Business & Career |
| Robotics | 15.63× | Technology & Electronics |
| Capacitor | 59.57× | Home & Garden |
| Information security | 10.69× | Business & Career |
| Mechatronics | 20.71× | Business & Career |
| Computer security | 7.14× | Business & Career |
| Cleanliness | 8.3× | Home & Garden |
| Data science | 12.95× | Business & Career |
| ADAC | 4.79× | Cars & Mobility |
| Kia Cee'd | 18.01× | Cars & Mobility |
| Photovoltaic system | 6.94× | Home & Garden |
| FIFA World Cup | 2.82× | Sports |
| Business intelligence | 16.12× | Business & Career |
| Kitchenware | 5.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.72 |
| Early Adopter Mentality | POWER | 1.92 |
| Sustainability | BALANCE | 1.82 |
| Career Orientation | POWER | 1.66 |
| Sports Activity | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.9% |
| United States | 13.6% |
| United Kingdom | 5.6% |
See Motor controller audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motor controller have in Germany?
Motor controller has an estimated audience of 1,105,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motor controller fans?
26.2% of Motor controller fans are female, 73.8% are male, with an average age of 40.6 years.
Which brands do Motor controller fans like most?
Motor controller fans show strongest brand affinity for BMW i8 (83.24×), Toyota Prius (54.86×), and BMW i3 (33.7×) over the country average.
Where do Motor controller fans live in Germany?
Motor controller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 247,503), Bayern (reach 243,851), and Baden-Württemberg (reach 241,135). These three regions account for the largest share of the active audience.
What other brands do Motor controller fans also like?
Beyond Motor controller itself, the audience over-indexes on Toyota Prius (54.86×), BMW i3 (33.7×), 5G (42.24×), and Payback (11.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motor controller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.