Rascasse Audience Intelligence

Cleanliness Audience in Germany

A data profile of the people who buy, follow and care about Cleanliness in Germany — modelled from more than twelve digital signal sources. Cleanliness has an estimated audience of 3,108,800 people in Germany.

#1243among Topic in Germany#164in Home & Garden

The average Cleanliness fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleaning, Mobile app, Used Cars, with strongest over-indexing on Cleaning (17.44× the country average).

Demographically, the Cleanliness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cleanliness fan in Germany is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleanliness profile in Germany.

Audience size
3.1M
in Germany
Gender
59.6%♀
40.4% male
Age
40.5
average years
Country rank
#2020
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanliness fans

59.6% are female, 40.4% are male, average age 40.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Cleanliness audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age40.5
Estimated audience size3,108,800
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cleanliness audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Cleanliness audience comes from Germany.

Worldwide audience distribution share by country for Cleanliness
CountryShare
United States13.0%
Japan8.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanliness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cleanliness fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.27×
02Hessen~300K1.17×
03Bayern~500K1.10×
04Berlin~100K1.07×
05Baden-Württemberg~400K1.06×
06Bremen~30K1.06×
07Sachsen~200K1.02×
08Mecklenburg-Vorpommern~60K1.02×
09Nordrhein-Westfalen~700K1.01×
10Thüringen~80K1.00×
11Brandenburg~90K0.97×
12Saarland~40K0.97×
13Niedersachsen~300K0.95×
14Rheinland-Pfalz~100K0.95×
15Schleswig-Holstein~100K0.92×
16Hamburg~60K0.92×
Fig. 06

Affinity by region

Affinity by region — Cleanliness, Germany
0.92×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleanliness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleanliness audience
#·InterestCategoryAffinity×
01Hyundai HB20Cars & Mobility59.17×
02Toyota Prius Plug-in HybridCars & Mobility41.51×
03Toyota AlphardCars & Mobility35.17×
04Toyota FortunerCars & Mobility30.71×
05Fiat 500XCars & Mobility28.24×
06Ford KaCars & Mobility17.68×
07French tarotPolitics & Society17.49×
08CleaningHome & Garden17.44×
09SiaMusic & Radio17.41×
10Ship transportCars & Mobility13.43×
11CleanerBusiness & Career12.41×
12Motor controllerTechnology & Electronics11.94×
13Used CarsCars & Mobility10.51×
14PolishingHome & Garden8.22×
15HousekeepingTravel & Leisure7.51×
16Mobile appTechnology & Electronics7.08×
17BusCars & Mobility6.29×
18American footballSports5.76×
19CarcareCars & Mobility5.58×
20Galatasaray S.K.Sports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleanliness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleanliness audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.07×
Quality AwarenessPREMIUM1.65×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleanliness audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
IndividualismJOY0.87×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleanliness have in Germany?

Cleanliness has an estimated audience of 3,108,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cleanliness fans?

59.6% of Cleanliness fans are female, 40.4% are male, with an average age of 40.5 years.

03

Which brands do Cleanliness fans like most?

Cleanliness fans show strongest brand affinity for Cleaning (17.44×), Mobile app (7.08×), and Used Cars (10.51×) over the country average.

04

Where do Cleanliness fans live in Germany?

Cleanliness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cleanliness fans also like?

Beyond Cleanliness itself, the audience over-indexes on Mobile app (7.08×), Used Cars (10.51×), Toyota Fortuner (30.71×), and American football (5.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cleanliness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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