Cleanliness Audience in Germany
Cleanliness has an estimated audience of 3,108,800 people in Germany. 59.6% are female, 40.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleaning, Mobile app, Used Cars, American football, Toyota Fortuner.
The average Cleanliness fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleaning, Mobile app, Used Cars, with strongest over-indexing on Cleaning (17.44× the country average). Demographically, the Cleanliness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cleanliness fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.5 |
| Estimated audience size | 3,108,800 |
Audience persona
The typical Cleanliness fan in Germany is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Cleaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 743,235 | 1.09× |
| Bayern | 541,845 | 1.08× |
| Baden-Württemberg | 454,357 | 1.07× |
| Niedersachsen | 289,240 | 0.96× |
| Hessen | 215,568 | 0.91× |
| Sachsen | 171,678 | 1.13× |
| Rheinland-Pfalz | 147,078 | 0.94× |
| Sachsen-Anhalt | 140,608 | 1.75× |
| Berlin | 137,448 | 0.99× |
| Schleswig-Holstein | 98,315 | 0.88× |
| Brandenburg | 85,143 | 0.88× |
| Thüringen | 79,145 | 1× |
| Hamburg | 60,652 | 0.86× |
| Mecklenburg-Vorpommern | 56,062 | 0.94× |
| Bremen | 24,128 | 0.91× |
| Saarland | 22,948 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleaning | 17.44× | Home & Garden |
| Mobile app | 7.08× | Technology & Electronics |
| Used Cars | 10.51× | Cars & Mobility |
| American football | 5.76× | Sports |
| Toyota Fortuner | 30.71× | Cars & Mobility |
| Polishing | 8.22× | Home & Garden |
| Housekeeping | 7.51× | Travel & Leisure |
| Toyota Prius Plug-in Hybrid | 41.51× | Cars & Mobility |
| Bus | 6.29× | Cars & Mobility |
| Sia | 17.41× | Music & Radio |
| Fiat 500X | 28.24× | Cars & Mobility |
| Motor controller | 11.94× | Technology & Electronics |
| Ship transport | 13.43× | Cars & Mobility |
| Carcare | 5.58× | Cars & Mobility |
| Toyota Alphard | 35.17× | Cars & Mobility |
| Fiat Doblò | 19.11× | Cars & Mobility |
| French tarot | 17.49× | Politics & Society |
| Ford Ka | 17.68× | Cars & Mobility |
| Cleaner | 12.41× | Business & Career |
| Galatasaray S.K. | 2.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.94 |
| Design Affinity | PREMIUM | 1.75 |
| Quality Awareness | PREMIUM | 1.67 |
| Pet Ownership | JOY | 1.6 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.0% |
| Italy | 6.8% |
See Cleanliness audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cleanliness have in Germany?
Cleanliness has an estimated audience of 3,108,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleanliness fans?
59.6% of Cleanliness fans are female, 40.4% are male, with an average age of 40.5 years.
Which brands do Cleanliness fans like most?
Cleanliness fans show strongest brand affinity for Cleaning (17.44×), Mobile app (7.08×), and Used Cars (10.51×) over the country average.
Where do Cleanliness fans live in Germany?
Cleanliness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 743,235), Bayern (reach 541,845), and Baden-Württemberg (reach 454,357). These three regions account for the largest share of the active audience.
What other brands do Cleanliness fans also like?
Beyond Cleanliness itself, the audience over-indexes on Mobile app (7.08×), Used Cars (10.51×), American football (5.76×), and Toyota Fortuner (30.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.