Sia Audience in Germany
A data profile of the people who buy, follow and care about Sia in Germany — modelled from more than twelve digital signal sources. Sia has an estimated audience of 553,924 people in Germany.
The average Sia fan in Germany is 28.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include LP, Benson Boone, Alex Warren, with strongest over-indexing on LP (953.5× the country average).
Demographically, the Sia audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sia fan in Germany is more female, around 28.0 years old, with strong Mindfulness tendencies and a notable affinity for LP.
At a glance
The key figures that characterise the Sia profile in Germany.
Search interest · 12-month trend
Demographics of Sia fans
56.6% are female, 43.4% are male, average age 28.0.
Gender split
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 28.0 |
| Estimated audience size | 553,924 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 59% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Sia audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 16.0% |
| United States | 14.5% |
| Indonesia | 5.9% |
Geography
Where the Sia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~7K | 1.39× | |
| 02 | Baden-Württemberg | ~80K | 1.09× | |
| 03 | Bayern | ~100K | 1.08× | |
| 04 | Hamburg | ~10K | 1.08× | |
| 05 | Hessen | ~40K | 1.06× | |
| 06 | Sachsen | ~30K | 1.06× | |
| 07 | Berlin | ~30K | 1.05× | |
| 08 | Rheinland-Pfalz | ~30K | 0.98× | |
| 09 | Niedersachsen | ~50K | 0.95× | |
| 10 | Saarland | ~6K | 0.95× | |
| 11 | Thüringen | ~10K | 0.94× | |
| 12 | Schleswig-Holstein | ~20K | 0.91× | |
| 13 | Brandenburg | ~20K | 0.91× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.89× | |
| 15 | Sachsen-Anhalt | ~10K | 0.88× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LP | Music & Radio | 953.50× | ||
| 02 | james arthur | Music & Radio | 442.50× | ||
| 03 | Alexander Stewart | Music & Radio | 442.50× | ||
| 04 | Loving Annabelle | Movies & TV | 374.89× | ||
| 05 | Lesbian Vampire Killers | Movies & TV | 304.80× | ||
| 06 | Dog Day Afternoon | Movies & TV | 250.06× | ||
| 07 | Dean Lewis | Music & Radio | 228.59× | ||
| 08 | Benson Boone | Music & Radio | 224.78× | ||
| 09 | Alex Warren | Music & Radio | 224.78× | ||
| 10 | Lewis Capaldi | Music & Radio | 224.78× | ||
| 11 | BANNERS | Music & Radio | 222.60× | ||
| 12 | Henry Moodie | Music & Radio | 207.80× | ||
| 13 | Mulholland Drive (film) | Movies & TV | 183.87× | ||
| 14 | Milk Money (film) | Movies & TV | 154.51× | ||
| 15 | Self Esteem | Music & Radio | 149.06× | ||
| 16 | Joshua Bassett | Music & Radio | 142.58× | ||
| 17 | Tors | Music & Radio | 124.41× | ||
| 18 | Rosie O'Donnell | Movies & TV | 115.72× | ||
| 19 | Beginners | Movies & TV | 108.08× | ||
| 20 | Paris Texas | Music & Radio | 77.16× |
Personality of the Sia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.30× | |
| Design Affinity | PREMIUM | 2.30× | |
| Sustainability | BALANCE | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.02× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Extroversion | THRILL | 1.30× |
Frequently asked questions
How many fans does Sia have in Germany?
Sia has an estimated audience of 553,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sia fans?
56.6% of Sia fans are female, 43.4% are male, with an average age of 28.0 years.
Which brands do Sia fans like most?
Sia fans show strongest brand affinity for LP (953.5×), Benson Boone (224.78×), and Alex Warren (224.78×) over the country average.
Where do Sia fans live in Germany?
Sia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Sia fans also like?
Beyond Sia itself, the audience over-indexes on Benson Boone (224.78×), Alex Warren (224.78×), Lewis Capaldi (224.78×), and james arthur (442.5×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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