Sia Audience in Germany
Sia has an estimated audience of 548,479 people in Germany. 56.6% are female, 43.4% are male, average age 28.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: LP, Benson Boone, Alex Warren, james arthur, Lewis Capaldi.
The average Sia fan in Germany is 28.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include LP, Benson Boone, Alex Warren, with strongest over-indexing on LP (953.5× the country average). Demographically, the Sia audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Sia fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 28.0 |
| Estimated audience size | 548,479 |
Audience persona
The typical Sia fan in Germany is more female, around 28.0 years old, with strong Sustainability tendencies and a notable affinity for LP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 98,653 | 1.12× |
| Baden-Württemberg | 84,593 | 1.13× |
| Nordrhein-Westfalen | 81,115 | 0.68× |
| Niedersachsen | 52,025 | 0.98× |
| Hessen | 45,917 | 1.1× |
| Sachsen | 28,212 | 1.05× |
| Rheinland-Pfalz | 27,214 | 0.99× |
| Berlin | 26,673 | 1.09× |
| Schleswig-Holstein | 17,601 | 0.89× |
| Brandenburg | 14,994 | 0.88× |
| Hamburg | 13,917 | 1.12× |
| Thüringen | 12,595 | 0.9× |
| Sachsen-Anhalt | 12,069 | 0.85× |
| Mecklenburg-Vorpommern | 8,972 | 0.86× |
| Bremen | 6,790 | 1.45× |
| Saarland | 6,197 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LP | 953.5× | Music & Radio |
| Benson Boone | 224.78× | Music & Radio |
| Alex Warren | 224.78× | Music & Radio |
| james arthur | 442.5× | Music & Radio |
| Lewis Capaldi | 224.78× | Music & Radio |
| BANNERS | 222.6× | Music & Radio |
| Dog Day Afternoon | 250.06× | Movies & TV |
| Mulholland Drive (film) | 183.87× | Movies & TV |
| Tors | 124.41× | Music & Radio |
| Dean Lewis | 228.59× | Music & Radio |
| Rosie O'Donnell | 115.72× | Movies & TV |
| Loving Annabelle | 374.89× | Movies & TV |
| Self Esteem | 149.06× | Music & Radio |
| Alexander Stewart | 442.5× | Music & Radio |
| Lesbian Vampire Killers | 304.8× | Movies & TV |
| Paris Texas | 77.16× | Music & Radio |
| Henry Moodie | 207.8× | Music & Radio |
| Milk Money (film) | 154.51× | Movies & TV |
| Beginners | 108.08× | Movies & TV |
| Daniel Seavey | 204.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Urban Lifestyle | OPEN | 1.46 |
| Creativity | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.14 |
| Mindfulness | BALANCE | 1.13 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.9% |
| United States | 13.5% |
| Indonesia | 6.2% |
See Sia audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does Sia have in Germany?
Sia has an estimated audience of 548,479 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Sia fans?
56.6% of Sia fans are female, 43.4% are male, with an average age of 28.0 years.
Which brands do Sia fans like most?
Sia fans show strongest brand affinity for LP (953.5×), Benson Boone (224.78×), and Alex Warren (224.78×) over the country average.
Where do Sia fans live in Germany?
Sia fans in Germany are most concentrated in Bayern (reach 98,653), Baden-Württemberg (reach 84,593), and Nordrhein-Westfalen (reach 81,115). These three regions account for the largest share of the active audience.
What other brands do Sia fans also like?
Beyond Sia itself, the audience over-indexes on Benson Boone (224.78×), Alex Warren (224.78×), james arthur (442.5×), and Lewis Capaldi (224.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.