Rascasse Audience Intelligence

Sia Audience in United States

A data profile of the people who buy, follow and care about Sia in United States — modelled from more than twelve digital signal sources. Sia has an estimated audience of 2,309,202 people in United States.

#21among R&B in United States#2210among Person in United States#1375in Music & Radio

The average Sia fan in United States is 26.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LP, Cameron Diaz, Kristen Stewart, with strongest over-indexing on LP (218.48× the country average).

Demographically, the Sia audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sia fan in United States is more female, around 26.4 years old, with strong Risk Appetite tendencies and a notable affinity for LP.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sia profile in United States.

Audience size
2.3M
in United States
Gender
69.2%♀
30.8% male
Age
26.4
average years
Country rank
#12695
Person in United States
Fig. 01

Search interest · 12-month trend

+51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sia fans

69.2% are female, 30.8% are male, average age 26.4.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Sia audience in United States
MetricValue
Female69.2%
Male30.8%
Average age26.4
Estimated audience size2,309,202
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Sia audience in United States
Age bracketShare%
16-1962%
20-2918%
30-3910%
40-497%
50+4%
Fig. 04

Worldwide distribution

14.5%

of the worldwide Sia audience comes from United States.

Worldwide audience distribution share by country for Sia
CountryShare
Brazil16.0%
United States14.5%
Indonesia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sia audience in United States is strongest.

Fig. 05

Top regions by affinity

Sia fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.21×
02Washington~50K1.15×
03Massachusetts~50K1.13×
04Oregon~30K1.09×
05Indiana~40K1.08×
06Connecticut~20K1.08×
07Washington, District of Columbia~7K1.08×
08Pennsylvania~70K1.07×
09Colorado~30K1.07×
10Virginia~50K1.06×
11Idaho~10K1.06×
12California~200K1.04×
13Florida~100K1.04×
14Ohio~70K1.04×
15Minnesota~30K1.04×
16Louisiana~30K1.04×
17New Hampshire~8K1.04×
18North Carolina~60K1.03×
19Missouri~30K1.03×
20Maine~8K1.03×
21New York~100K1.02×
22New Jersey~50K1.02×
23Michigan~50K1.01×
24Maryland~40K1.01×
25Kentucky~30K1.01×
26Arizona~40K1.00×
27Tennessee~40K1.00×
28Montana~6K1.00×
29Alaska~4K1.00×
30Illinois~70K0.99×
31Wisconsin~30K0.99×
32Oklahoma~20K0.99×
33Rhode Island~7K0.99×
34Georgia~60K0.98×
35Hawaii~9K0.98×
36Texas~200K0.97×
37Kansas~20K0.97×
38Arkansas~20K0.95×
39Nebraska~10K0.95×
40Vermont~3K0.95×
41South Carolina~30K0.93×
42Nevada~20K0.93×
43Iowa~20K0.93×
44North Dakota~4K0.93×
45West Virginia~9K0.91×
46Alabama~30K0.90×
47Delaware~5K0.90×
48South Dakota~4K0.90×
49New Mexico~9K0.88×
50Mississippi~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Sia, United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sia audience
#·InterestCategoryAffinity×
01LPMusic & Radio218.48×
02Sue BirdSports89.61×
03Ecuador national football teamSports87.47×
04Megan RapinoeSports64.47×
05Hayley KiyokoMovies & TV60.34×
06Sean Hayes (actor)Movies & TV59.15×
07Candace ParkerSports59.13×
08Luke Evans (actor)Movies & TV54.29×
09Ellen PageMovies & TV53.37×
10Caitlyn JennerFashion & Accessoires47.19×
11Matt BomerMovies & TV44.35×
12Kristen StewartMovies & TV41.95×
13Neil Patrick HarrisMovies & TV40.09×
14Cameron DiazMovies & TV37.42×
15WAPA-TVMovies & TV31.83×
16KeshaMusic & Radio29.39×
17Jim ParsonsMovies & TV28.98×
18Cate BlanchettMovies & TV24.32×
19Jessica AlbaMovies & TV16.17×
20Bad BunnyMusic & Radio9.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sia audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.83×
Urban LifestyleOPEN1.62×
Luxury OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sia audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Convenience OrientationPREMIUM0.66×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sia have in United States?

Sia has an estimated audience of 2,309,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sia fans?

69.2% of Sia fans are female, 30.8% are male, with an average age of 26.4 years.

03

Which brands do Sia fans like most?

Sia fans show strongest brand affinity for LP (218.48×), Cameron Diaz (37.42×), and Kristen Stewart (41.95×) over the country average.

04

Where do Sia fans live in United States?

Sia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sia fans also like?

Beyond Sia itself, the audience over-indexes on Cameron Diaz (37.42×), Kristen Stewart (41.95×), Luke Evans (actor) (54.29×), and Sue Bird (89.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Sia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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