Sia Audience in United States
Sia has an estimated audience of 2,067,464 people in United States. 69.2% are female, 30.8% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: LP, Kristen Stewart, Cameron Diaz, Sue Bird, Luke Evans (actor).
The average Sia fan in United States is 26.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LP, Kristen Stewart, Cameron Diaz, with strongest over-indexing on LP (218.48× the country average). Demographically, the Sia audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Sia fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 26.4 |
| Estimated audience size | 2,067,464 |
Audience persona
The typical Sia fan in United States is more female, around 26.4 years old, with strong Quality Awareness tendencies and a notable affinity for LP.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 252,455 | 1.11× |
| Texas | 181,495 | 1.02× |
| Florida | 154,410 | 1.1× |
| New York | 128,694 | 1.11× |
| Pennsylvania | 77,212 | 1.11× |
| Illinois | 71,326 | 1.04× |
| North Carolina | 66,301 | 1.07× |
| Ohio | 66,237 | 1.04× |
| Georgia | 64,131 | 1.01× |
| New Jersey | 56,415 | 1.07× |
| Michigan | 56,353 | 1.04× |
| Virginia | 54,222 | 1.08× |
| Washington | 49,087 | 1.18× |
| Massachusetts | 47,535 | 1.17× |
| Arizona | 43,562 | 1.03× |
| Indiana | 42,693 | 1.13× |
| Tennessee | 41,390 | 1× |
| Maryland | 36,978 | 1.04× |
| Missouri | 34,777 | 1.04× |
| Colorado | 34,748 | 1.07× |
| Wisconsin | 30,359 | 0.98× |
| Minnesota | 30,327 | 1.02× |
| South Carolina | 29,591 | 0.95× |
| Louisiana | 28,365 | 1.06× |
| Alabama | 26,004 | 0.9× |
| Oregon | 25,718 | 1.09× |
| Kentucky | 25,625 | 0.99× |
| Oklahoma | 22,845 | 1× |
| Utah | 22,369 | 1.21× |
| Connecticut | 21,989 | 1.06× |
| Nevada | 19,283 | 0.96× |
| Arkansas | 15,631 | 0.92× |
| Kansas | 15,554 | 0.95× |
| Iowa | 15,536 | 0.91× |
| Mississippi | 13,979 | 0.82× |
| Idaho | 10,672 | 1.03× |
| Nebraska | 9,504 | 0.92× |
| New Mexico | 9,147 | 0.88× |
| Hawaii | 8,702 | 0.98× |
| West Virginia | 8,196 | 0.85× |
| New Hampshire | 8,088 | 0.99× |
| Maine | 7,273 | 0.98× |
| Washington, District of Columbia | 6,898 | 1.11× |
| Rhode Island | 6,356 | 0.97× |
| Montana | 5,395 | 0.94× |
| Delaware | 4,794 | 0.84× |
| South Dakota | 4,002 | 0.84× |
| Alaska | 3,990 | 0.9× |
| North Dakota | 3,536 | 0.83× |
| Vermont | 3,166 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LP | 218.48× | Music & Radio |
| Kristen Stewart | 41.95× | Movies & TV |
| Cameron Diaz | 37.42× | Movies & TV |
| Sue Bird | 89.61× | Sports |
| Luke Evans (actor) | 54.29× | Movies & TV |
| Matt Bomer | 44.35× | Movies & TV |
| Caitlyn Jenner | 47.19× | Fashion & Accessoires |
| Neil Patrick Harris | 40.09× | Movies & TV |
| Megan Rapinoe | 64.47× | Sports |
| Sean Hayes (actor) | 59.15× | Movies & TV |
| Candace Parker | 59.13× | Sports |
| Ecuador national football team | 87.47× | Sports |
| Kesha | 29.39× | Music & Radio |
| Jessica Alba | 16.17× | Movies & TV |
| Cate Blanchett | 24.32× | Movies & TV |
| Jim Parsons | 28.98× | Movies & TV |
| Ellen Page | 53.37× | Movies & TV |
| Bad Bunny | 9.33× | Music & Radio |
| Hayley Kiyoko | 60.34× | Movies & TV |
| WAPA-TV | 31.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 6.87 |
| LGBTQ+ Identity | OPEN | 2.64 |
| Sustainability | BALANCE | 1.61 |
| Early Adopter Mentality | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.9% |
| United States | 13.5% |
| Indonesia | 6.2% |
See Sia audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Beyoncé (11,663,901)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
Frequently asked questions
How many fans does Sia have in United States?
Sia has an estimated audience of 2,067,464 people in United States, concentrated in California and Texas.
What is the gender split and age of Sia fans?
69.2% of Sia fans are female, 30.8% are male, with an average age of 26.4 years.
Which brands do Sia fans like most?
Sia fans show strongest brand affinity for LP (218.48×), Kristen Stewart (41.95×), and Cameron Diaz (37.42×) over the country average.
Where do Sia fans live in United States?
Sia fans in United States are most concentrated in California (reach 252,455), Texas (reach 181,495), and Florida (reach 154,410). These three regions account for the largest share of the active audience.
What other brands do Sia fans also like?
Beyond Sia itself, the audience over-indexes on Kristen Stewart (41.95×), Cameron Diaz (37.42×), Sue Bird (89.61×), and Luke Evans (actor) (54.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.