Sue Bird Audience in United States

Sue Bird has an estimated audience of 808,656 people in United States. 52.0% are female, 48.0% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Freddie Freeman, White Chicks, Zachary Quinto, Autism Awareness, Sia.

The average Sue Bird fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Freddie Freeman, White Chicks, Zachary Quinto, with strongest over-indexing on Freddie Freeman (168.22× the country average). Demographically, the Sue Bird audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Sue Bird fans

Demographic split for Sue Bird audience in United States
MetricValue
Female52.0%
Male48.0%
Average age35.8
Estimated audience size808,656

Audience persona

The typical Sue Bird fan in United States is balanced, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Freddie Freeman.

Top regions in United States

Top regions ranked by reach for Sue Bird in United States
RegionReachAffinity
California76,3750.86×
Texas53,2530.77×
New York52,6851.17×
Florida40,1610.73×
Illinois31,4161.17×
Pennsylvania29,2251.07×
Ohio25,7491.03×
North Carolina25,2361.04×
Washington23,5531.45×
Georgia22,8880.92×
Virginia21,3371.08×
Massachusetts21,2001.33×
New Jersey20,0310.97×
Michigan19,7710.94×
Indiana17,1471.16×
Maryland15,4011.11×
Connecticut15,1621.87×
Tennessee14,8520.92×
Arizona14,6590.89×
Iowa14,2502.14×
Minnesota14,1851.22×
Wisconsin12,3671.02×
Colorado12,1140.95×
South Carolina11,9600.98×
Missouri11,6670.9×
Oregon9,7201.05×
Kentucky9,3600.92×
Louisiana9,0850.87×
Alabama8,3530.74×
Oklahoma7,7290.86×
Kansas5,6880.89×
Nevada5,6350.72×
Mississippi5,2830.79×
Arkansas5,0270.75×
Utah4,9930.69×
Nebraska4,0591×
Washington, District of Columbia3,2421.33×
New Hampshire3,2161.01×
Maine3,1111.07×
Idaho2,9820.74×
New Mexico2,8840.71×
West Virginia2,7530.73×
Hawaii2,7060.78×
Rhode Island2,6731.04×
Delaware2,4901.12×
Montana2,0280.9×
South Dakota1,9551.05×
Vermont1,8171.28×
North Dakota1,4570.88×
Alaska1,2730.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sue Bird audience
BrandAffinityCategory
Freddie Freeman168.22×Sports
White Chicks41.58×Movies & TV
Zachary Quinto69.39×Movies & TV
Autism Awareness19.03×Health
Sia44.13×Music & Radio
Diabetes mellitus awareness12.48×Health
Matt Bomer29.57×Movies & TV
Sharon Osbourne20×Movies & TV
Jim Parsons28.71×Movies & TV
Caitlyn Jenner30.13×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Susan Sarandon18.97×Movies & TV
Singer-songwriter5.51×Music & Radio
FIFA Women's World Cup35.96×Sports
Rosie O'Donnell20×Movies & TV
Erin Andrews27.45×Sports
Maria Sharapova29.4×Sports
Income tax13.19×Business & Career
Elvis Crespo43.51×Music & Radio
FIFA World Cup3.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sue Bird audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
TraditionCONSERVATISM1.49
LGBTQ+ IdentityOPEN1.41
SustainabilityBALANCE1.35
Community OrientationOPEN1.27
Social Media UsageJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Sue Bird
CountryShare
United States83.5%
Canada3.7%
Germany1.9%

See Sue Bird audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Sue Bird have in United States?

Sue Bird has an estimated audience of 808,656 people in United States, concentrated in California and Texas.

What is the gender split and age of Sue Bird fans?

52.0% of Sue Bird fans are female, 48.0% are male, with an average age of 35.8 years.

Which brands do Sue Bird fans like most?

Sue Bird fans show strongest brand affinity for Freddie Freeman (168.22×), White Chicks (41.58×), and Zachary Quinto (69.39×) over the country average.

Where do Sue Bird fans live in United States?

Sue Bird fans in United States are most concentrated in California (reach 76,375), Texas (reach 53,253), and New York (reach 52,685). These three regions account for the largest share of the active audience.

What other brands do Sue Bird fans also like?

Beyond Sue Bird itself, the audience over-indexes on White Chicks (41.58×), Zachary Quinto (69.39×), Autism Awareness (19.03×), and Sia (44.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sue Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.