Rascasse Audience Intelligence

Sue Bird Audience in United States

A data profile of the people who buy, follow and care about Sue Bird in United States — modelled from more than twelve digital signal sources. Sue Bird has an estimated audience of 928,855 people in United States.

#308among Basketball in United States#5610among Person in United States#2307in Sports

The average Sue Bird fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Freddie Freeman, Susan Sarandon, Sia, with strongest over-indexing on Freddie Freeman (115.87× the country average).

Demographically, the Sue Bird audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sue Bird fan in United States is balanced, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for Freddie Freeman.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sue Bird profile in United States.

Audience size
929K
in United States
Gender
52.0%♀
48.0% male
Age
35.8
average years
Country rank
#24877
Person in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sue Bird fans

52.0% are female, 48.0% are male, average age 35.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Sue Bird audience in United States
MetricValue
Female52.0%
Male48.0%
Average age35.8
Estimated audience size928,855
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sue Bird audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Sue Bird audience comes from United States.

Worldwide audience distribution share by country for Sue Bird
CountryShare
United States83.6%
Canada3.7%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sue Bird audience in United States is strongest.

Fig. 05

Top regions by affinity

Sue Bird fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K2.24×
02Iowa~10K1.95×
03Washington~30K1.90×
04Washington, District of Columbia~3K1.34×
05Massachusetts~20K1.30×
06Vermont~2K1.26×
07Minnesota~10K1.18×
08New York~50K1.12×
09Indiana~20K1.12×
10Delaware~2K1.12×
11Maine~3K1.09×
12Illinois~30K1.07×
13Maryland~10K1.07×
14Oregon~10K1.07×
15Rhode Island~3K1.07×
16New Hampshire~3K1.05×
17Virginia~20K1.04×
18South Dakota~2K1.04×
19Pennsylvania~30K1.03×
20Ohio~30K1.01×
21Nebraska~4K1.01×
22North Carolina~20K0.98×
23Wisconsin~10K0.98×
24South Carolina~10K0.98×
25New Jersey~20K0.95×
26Montana~2K0.93×
27North Dakota~2K0.93×
28Colorado~10K0.91×
29Michigan~20K0.90×
30Kentucky~9K0.90×
31Georgia~20K0.88×
32Arizona~10K0.88×
33Tennessee~10K0.88×
34Missouri~10K0.88×
35Louisiana~9K0.88×
36Kansas~6K0.88×
37Oklahoma~8K0.87×
38Alaska~1K0.85×
39Mississippi~6K0.83×
40California~70K0.82×
41West Virginia~3K0.81×
42Hawaii~3K0.80×
43Arkansas~5K0.77×
44Idaho~3K0.77×
45Alabama~9K0.76×
46Nevada~6K0.75×
47New Mexico~3K0.75×
48Texas~50K0.72×
49Florida~40K0.72×
50Utah~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Sue Bird, United States
0.70×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sue Bird audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sue Bird audience
#·InterestCategoryAffinity×
01Freddie FreemanSports115.87×
02SiaMusic & Radio89.61×
03Susan SarandonMovies & TV71.37×
04Jim ParsonsMovies & TV66.43×
05FIFA Women's World CupSports56.62×
06Zachary QuintoMovies & TV56.03×
07Matt BomerMovies & TV53.74×
08Erin AndrewsSports36.93×
09Maria SharapovaSports36.31×
10Neil Patrick HarrisMovies & TV30.59×
11White ChicksMovies & TV29.63×
12Megan RapinoeSports29.20×
13Sharon OsbourneMovies & TV20.00×
14Rosie O'DonnellMovies & TV20.00×
15Shemar MooreMovies & TV20.00×
16Rose McGowanMovies & TV20.00×
17Caitlyn JennerFashion & Accessoires18.43×
18Michelle MonaghanMovies & TV17.04×
19Lindsey VonnSports13.65×
20FedExBusiness & Career4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sue Bird audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sue Bird audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.36×
SustainabilityBALANCE1.83×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sue Bird audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
ExtroversionTHRILL0.71×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sue Bird have in United States?

Sue Bird has an estimated audience of 928,855 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sue Bird fans?

52.0% of Sue Bird fans are female, 48.0% are male, with an average age of 35.8 years.

03

Which brands do Sue Bird fans like most?

Sue Bird fans show strongest brand affinity for Freddie Freeman (115.87×), Susan Sarandon (71.37×), and Sia (89.61×) over the country average.

04

Where do Sue Bird fans live in United States?

Sue Bird fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sue Bird fans also like?

Beyond Sue Bird itself, the audience over-indexes on Susan Sarandon (71.37×), Sia (89.61×), Jim Parsons (66.43×), and Matt Bomer (53.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sue Bird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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