Matt Bomer Audience in United States

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Matt Bomer has an estimated audience of 3,149,279 people in United States. 42.9% are female, 57.1% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Garbarino, Luke Evans (actor), Sean Hayes (actor), Zachary Quinto, Sia.

The average Matt Bomer fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Garbarino, Luke Evans (actor), Sean Hayes (actor), with strongest over-indexing on Garbarino (931.49× the country average). Demographically, the Matt Bomer audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matt Bomer fans

Demographic split for Matt Bomer audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.2
Estimated audience size3,149,279

Audience persona

The typical Matt Bomer fan in United States is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Garbarino.

Top regions in United States

Top regions ranked by reach for Matt Bomer in United States
RegionReachAffinity
California400,6001.16×
Texas284,4101.05×
Florida235,7011.11×
New York199,0031.13×
Pennsylvania110,0761.04×
Illinois109,0131.04×
North Carolina101,4821.07×
Georgia94,5370.97×
Ohio93,2700.96×
New Jersey85,0571.06×
Michigan82,3871×
Washington75,9941.2×
Virginia75,9910.99×
Massachusetts72,4661.17×
Arizona65,2401.01×
Tennessee64,6381.02×
Indiana56,3900.98×
Missouri54,8881.08×
Colorado54,5971.1×
Maryland51,2060.95×
Minnesota50,1761.11×
South Carolina49,4501.04×
Wisconsin48,1741.02×
Utah39,9111.42×
Oregon38,9911.08×
Louisiana38,1920.94×
Alabama38,1840.87×
Kentucky37,5280.95×
Connecticut34,9791.11×
Oklahoma34,1480.98×
Nevada27,1340.89×
Arkansas24,4430.94×
Iowa24,0500.93×
Kansas23,4770.95×
Mississippi21,0560.81×
Idaho18,6211.18×
New Hampshire14,0681.13×
Nebraska13,9630.88×
Hawaii12,8810.95×
New Mexico12,2160.77×
Maine11,7951.05×
West Virginia11,4500.78×
Rhode Island10,9171.09×
Washington, District of Columbia9,9761.05×
Montana8,9521.02×
Delaware7,4150.85×
South Dakota5,4990.76×
Vermont5,3260.96×
North Dakota5,2710.81×
Alaska5,0110.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Bomer audience
BrandAffinityCategory
Garbarino931.49×Shopping
Luke Evans (actor)97.91×Movies & TV
Sean Hayes (actor)103.47×Movies & TV
Zachary Quinto52.9×Movies & TV
Sia38.34×Music & Radio
Ian McKellen29.64×Movies & TV
Grace Jones35.64×Music & Radio
Sue Bird53.74×Sports
Cameron Diaz19×Movies & TV
AAA (band)12.33×Music & Radio
Chris Colfer58.68×Movies & TV
Lance Bass50.04×Movies & TV
LP34.86×Music & Radio
Kathy Griffin27.48×Movies & TV
Shemar Moore19.26×Movies & TV
Candace Parker33.17×Sports
Vanidades56.46×News
Jim Parsons18.95×Movies & TV
Gloria Gaynor31.63×Music & Radio
Leslie Jordan32.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Bomer audience
TraitClusterScore
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.4
Family OrientationCONSERVATISM1.28
CreativityOPEN1.27
Convenience OrientationPREMIUM1.14
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Matt Bomer
CountryShare
United States30.7%
United Kingdom5.4%
Brazil4.8%

See Matt Bomer audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Matt Bomer have in United States?

Matt Bomer has an estimated audience of 3,149,279 people in United States, concentrated in California and Texas.

What is the gender split and age of Matt Bomer fans?

42.9% of Matt Bomer fans are female, 57.1% are male, with an average age of 39.2 years.

Which brands do Matt Bomer fans like most?

Matt Bomer fans show strongest brand affinity for Garbarino (931.49×), Luke Evans (actor) (97.91×), and Sean Hayes (actor) (103.47×) over the country average.

Where do Matt Bomer fans live in United States?

Matt Bomer fans in United States are most concentrated in California (reach 400,600), Texas (reach 284,410), and Florida (reach 235,701). These three regions account for the largest share of the active audience.

What other brands do Matt Bomer fans also like?

Beyond Matt Bomer itself, the audience over-indexes on Luke Evans (actor) (97.91×), Sean Hayes (actor) (103.47×), Zachary Quinto (52.9×), and Sia (38.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Bomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.