Matt Bomer Audience in Germany

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Matt Bomer has an estimated audience of 430,947 people in Germany. 54.5% are female, 45.5% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Luke Evans (actor), Jane Lynch, Benny Andersson, Sean Hayes (actor), Gay Men's Chorus of Washington, D.C..

The average Matt Bomer fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Luke Evans (actor), Jane Lynch, Benny Andersson, with strongest over-indexing on Luke Evans (actor) (352.01× the country average). Demographically, the Matt Bomer audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Matt Bomer fans

Demographic split for Matt Bomer audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age31.3
Estimated audience size430,947

Audience persona

The typical Matt Bomer fan in Germany is balanced, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Luke Evans (actor).

Top regions in Germany

Top regions ranked by reach for Matt Bomer in Germany
RegionReachAffinity
Nordrhein-Westfalen113,9011.21×
Bayern79,3761.15×
Niedersachsen46,4161.11×
Baden-Württemberg42,1400.72×
Hessen37,1471.13×
Berlin23,0551.2×
Rheinland-Pfalz22,1341.03×
Sachsen18,6740.88×
Schleswig-Holstein16,4791.06×
Brandenburg12,2530.92×
Hamburg10,9201.12×
Thüringen9,2750.84×
Sachsen-Anhalt9,2260.83×
Mecklenburg-Vorpommern6,9640.85×
Saarland5,300
Bremen3,5480.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Bomer audience
BrandAffinityCategory
Luke Evans (actor)352.01×Movies & TV
Jane Lynch273.78×Movies & TV
Benny Andersson118.52×Music & Radio
Sean Hayes (actor)393.01×Movies & TV
Gay Men's Chorus of Washington, D.C.256.89×Arts & Culture
Registered Investment Advisor275.23×Business & Career
Gabry Ponte191.57×Music & Radio
Lord Huron190.29×Music & Radio
Bee Gees44.74×Music & Radio
DJ BoBo54.08×Music & Radio
Adam Lambert94.23×Music & Radio
White Fox180.93×Pets & Animals
School district173.34×Politics & Society
Bahamas35.89×Music & Radio
Pom-pom168.64×Fashion & Accessoires
Billy Eichner262.78×Movies & TV
ABBA18.96×Music & Radio
Gay Men's Chorus of Los Angeles160.63×Arts & Culture
Masculinity59.07×Fashion & Accessoires
Jesse Tyler Ferguson65.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Bomer audience
TraitClusterScore
IndulgenceJOY1.25
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.18
Early Adopter MentalityPOWER1.17
Community OrientationOPEN1.16
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Matt Bomer
CountryShare
United States30.7%
United Kingdom5.4%
Brazil4.8%

See Matt Bomer audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Matt Bomer have in Germany?

Matt Bomer has an estimated audience of 430,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Matt Bomer fans?

54.5% of Matt Bomer fans are female, 45.5% are male, with an average age of 31.3 years.

Which brands do Matt Bomer fans like most?

Matt Bomer fans show strongest brand affinity for Luke Evans (actor) (352.01×), Jane Lynch (273.78×), and Benny Andersson (118.52×) over the country average.

Where do Matt Bomer fans live in Germany?

Matt Bomer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,901), Bayern (reach 79,376), and Niedersachsen (reach 46,416). These three regions account for the largest share of the active audience.

What other brands do Matt Bomer fans also like?

Beyond Matt Bomer itself, the audience over-indexes on Jane Lynch (273.78×), Benny Andersson (118.52×), Sean Hayes (actor) (393.01×), and Gay Men's Chorus of Washington, D.C. (256.89×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matt Bomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.