Matt Bomer Audience in Germany
A data profile of the people who buy, follow and care about Matt Bomer in Germany — modelled from more than twelve digital signal sources. Matt Bomer has an estimated audience of 439,874 people in Germany.
The average Matt Bomer fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Luke Evans (actor), Jane Lynch, Sean Hayes (actor), with strongest over-indexing on Luke Evans (actor) (352.01× the country average).
Demographically, the Matt Bomer audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Matt Bomer fan in Germany is balanced, around 31.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Luke Evans (actor).
At a glance
The key figures that characterise the Matt Bomer profile in Germany.
Search interest · 12-month trend
Demographics of Matt Bomer fans
54.5% are female, 45.5% are male, average age 31.3.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 31.3 |
| Estimated audience size | 439,874 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Matt Bomer audience comes from Germany.
| Country | Share |
|---|---|
| United States | 27.6% |
| United Kingdom | 5.6% |
| Brazil | 4.5% |
Geography
Where the Matt Bomer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.23× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.17× | |
| 03 | Hamburg | ~10K | 1.13× | |
| 04 | Bayern | ~80K | 1.10× | |
| 05 | Hessen | ~40K | 1.10× | |
| 06 | Niedersachsen | ~40K | 1.07× | |
| 07 | Schleswig-Holstein | ~20K | 1.05× | |
| 08 | Saarland | ~5K | 1.02× | |
| 09 | Rheinland-Pfalz | ~20K | 1.01× | |
| 10 | Bremen | ~4K | 0.99× | |
| 11 | Brandenburg | ~10K | 0.92× | |
| 12 | Baden-Württemberg | ~50K | 0.88× | |
| 13 | Sachsen | ~20K | 0.86× | |
| 14 | Thüringen | ~9K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.85× | |
| 16 | Sachsen-Anhalt | ~9K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Matt Bomer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sean Hayes (actor) | Movies & TV | 393.01× | ||
| 02 | Luke Evans (actor) | Movies & TV | 352.01× | ||
| 03 | Registered Investment Advisor | Business & Career | 275.23× | ||
| 04 | Jane Lynch | Movies & TV | 273.78× | ||
| 05 | Billy Eichner | Movies & TV | 262.78× | ||
| 06 | Gay Men's Chorus of Washington, D.C. | Arts & Culture | 256.89× | ||
| 07 | Gabry Ponte | Music & Radio | 191.57× | ||
| 08 | Lord Huron | Music & Radio | 190.29× | ||
| 09 | White Fox | Pets & Animals | 180.93× | ||
| 10 | School district | Politics & Society | 173.34× | ||
| 11 | Pom-pom | Fashion & Accessoires | 168.64× | ||
| 12 | Gay Men's Chorus of Los Angeles | Arts & Culture | 160.63× | ||
| 13 | Benny Andersson | Music & Radio | 118.52× | ||
| 14 | Adam Lambert | Music & Radio | 94.23× | ||
| 15 | Jesse Tyler Ferguson | Movies & TV | 65.18× | ||
| 16 | Masculinity | Fashion & Accessoires | 59.07× | ||
| 17 | DJ BoBo | Music & Radio | 54.08× | ||
| 18 | Bee Gees | Music & Radio | 44.74× | ||
| 19 | Bahamas | Music & Radio | 35.89× | ||
| 20 | ABBA | Music & Radio | 18.96× |
Personality of the Matt Bomer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.14× | |
| Design Affinity | PREMIUM | 2.04× | |
| Patriotism | CONSERVATISM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.99× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| DIY Mentality | THRILL | 1.36× |
Frequently asked questions
How many fans does Matt Bomer have in Germany?
Matt Bomer has an estimated audience of 439,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matt Bomer fans?
54.5% of Matt Bomer fans are female, 45.5% are male, with an average age of 31.3 years.
Which brands do Matt Bomer fans like most?
Matt Bomer fans show strongest brand affinity for Luke Evans (actor) (352.01×), Jane Lynch (273.78×), and Sean Hayes (actor) (393.01×) over the country average.
Where do Matt Bomer fans live in Germany?
Matt Bomer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Matt Bomer fans also like?
Beyond Matt Bomer itself, the audience over-indexes on Jane Lynch (273.78×), Sean Hayes (actor) (393.01×), Gay Men's Chorus of Washington, D.C. (256.89×), and DJ BoBo (54.08×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Matt Bomer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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