Hayley Kiyoko Audience in United States

Hayley Kiyoko logo

Hayley Kiyoko has an estimated audience of 609,161 people in United States. 61.1% are female, 38.9% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Jarabacoa, Guy Fieri, Minnesota, UK garage, Cass County, Missouri.

The average Hayley Kiyoko fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jarabacoa, Guy Fieri, Minnesota, with strongest over-indexing on Jarabacoa (163.5× the country average). Demographically, the Hayley Kiyoko audience skews more female with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Hayley Kiyoko fans

Demographic split for Hayley Kiyoko audience in United States
MetricValue
Female61.1%
Male38.9%
Average age31.5
Estimated audience size609,161

Audience persona

The typical Hayley Kiyoko fan in United States is more female, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jarabacoa.

Top regions in United States

Top regions ranked by reach for Hayley Kiyoko in United States
RegionReachAffinity
California83,6621.25×
Texas58,0761.11×
Florida38,0190.92×
New York33,8220.99×
Illinois21,5441.06×
Pennsylvania19,6880.96×
Ohio19,5521.04×
Georgia19,4731.04×
North Carolina19,3341.05×
Michigan15,6300.98×
Virginia15,1241.02×
New Jersey14,2080.92×
Washington13,9271.14×
Arizona13,5601.09×
Tennessee12,4561.02×
Massachusetts11,9320.99×
Indiana11,6441.05×
Missouri10,6571.09×
Maryland10,5881.01×
Colorado9,2590.96×
Minnesota9,0161.03×
Alabama8,8511.04×
Wisconsin8,7900.96×
South Carolina8,7770.96×
Louisiana8,4651.08×
Kentucky8,3791.1×
Oregon7,9581.14×
Oklahoma7,6641.13×
Utah6,6691.22×
Nevada6,3901.08×
Connecticut6,0060.98×
Arkansas4,9800.99×
Kansas4,9571.03×
Iowa4,8680.97×
Mississippi4,5440.91×
Hawaii3,6241.38×
New Mexico3,1681.04×
Nebraska3,1381.03×
Idaho3,1121.02×
West Virginia2,7350.96×
Washington, District of Columbia1,9361.06×
Rhode Island1,8370.95×
New Hampshire1,8160.76×
Maine1,7440.8×
Delaware1,3570.81×
Montana1,2650.75×
South Dakota1,2090.86×
North Dakota1,1190.89×
Alaska1,0830.83×
Vermont9210.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hayley Kiyoko audience
BrandAffinityCategory
Jarabacoa163.5×Travel & Leisure
Guy Fieri13.79×Movies & TV
Minnesota3.06×Travel & Leisure
UK garage8.88×Music & Radio
Cass County, Missouri14.71×Travel & Leisure
Chromebook8.01×Technology & Electronics
Home staging7.37×Home & Garden
Product design2.53×Business & Career
Home construction1.75×Home & Garden
Combat sport1.93×Sports
Isometric exercise10.2×Sports
Kyokushin14.16×Sports
Elsword15.39×Games
Whataburger1.53×Food & Beverages
The Fillmore10.98×Music & Radio
Natural rubber1.68×Cars & Mobility
Kaytranada9.55×Music & Radio
Pro-Ject2.95×Music & Radio
Racing1.88×Cars & Mobility
Tezz5.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hayley Kiyoko audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.67
ExtroversionTHRILL1.58
Early Adopter MentalityPOWER1.39
MindfulnessBALANCE1.33
SustainabilityBALANCE1.28
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Hayley Kiyoko
CountryShare
United States53.8%
Brazil12.0%
United Kingdom5.8%

See Hayley Kiyoko audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Hayley Kiyoko have in United States?

Hayley Kiyoko has an estimated audience of 609,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Hayley Kiyoko fans?

61.1% of Hayley Kiyoko fans are female, 38.9% are male, with an average age of 31.5 years.

Which brands do Hayley Kiyoko fans like most?

Hayley Kiyoko fans show strongest brand affinity for Jarabacoa (163.5×), Guy Fieri (13.79×), and Minnesota (3.06×) over the country average.

Where do Hayley Kiyoko fans live in United States?

Hayley Kiyoko fans in United States are most concentrated in California (reach 83,662), Texas (reach 58,076), and Florida (reach 38,019). These three regions account for the largest share of the active audience.

What other brands do Hayley Kiyoko fans also like?

Beyond Hayley Kiyoko itself, the audience over-indexes on Guy Fieri (13.79×), Minnesota (3.06×), UK garage (8.88×), and Cass County, Missouri (14.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hayley Kiyoko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.