Rascasse Audience Intelligence

Hayley Kiyoko Audience in United States

A data profile of the people who buy, follow and care about Hayley Kiyoko in United States — modelled from more than twelve digital signal sources. Hayley Kiyoko has an estimated audience of 768,333 people in United States.

#2011among Actor Actress or TV Star in United States#6549among Person in United States#5238in Movies & TV

The average Hayley Kiyoko fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oysho, Sabrina Carpenter, Sia, with strongest over-indexing on Oysho (119.23× the country average).

Demographically, the Hayley Kiyoko audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hayley Kiyoko fan in United States is more female, around 31.5 years old, with strong Mindfulness tendencies and a notable affinity for Oysho.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hayley Kiyoko profile in United States.

Audience size
768K
in United States
Gender
61.1%♀
38.9% male
Age
31.5
average years
Country rank
#28187
Person in United States
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hayley Kiyoko fans

61.1% are female, 38.9% are male, average age 31.5.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Hayley Kiyoko audience in United States
MetricValue
Female61.1%
Male38.9%
Average age31.5
Estimated audience size768,333
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Hayley Kiyoko audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

57.8%

of the worldwide Hayley Kiyoko audience comes from United States.

Worldwide audience distribution share by country for Hayley Kiyoko
CountryShare
United States57.8%
Brazil10.3%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hayley Kiyoko audience in United States is strongest.

Fig. 05

Top regions by affinity

Hayley Kiyoko fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.37×
02California~90K1.30×
03Utah~7K1.20×
04Oregon~8K1.18×
05Washington~10K1.16×
06Oklahoma~8K1.13×
07Nevada~6K1.09×
08Kentucky~8K1.08×
09Arizona~10K1.06×
10Illinois~20K1.04×
11Massachusetts~10K1.04×
12Texas~50K1.03×
13Missouri~10K1.03×
14Kansas~5K1.03×
15New Mexico~3K1.03×
16Idaho~3K1.03×
17Washington, District of Columbia~2K1.03×
18North Carolina~20K1.02×
19Connecticut~6K1.02×
20Nebraska~3K1.02×
21Georgia~20K1.01×
22Indiana~10K1.01×
23Minnesota~9K1.01×
24Ohio~20K1.00×
25Arkansas~5K1.00×
26New York~30K0.99×
27Virginia~10K0.99×
28Louisiana~8K0.99×
29Rhode Island~2K0.99×
30Alabama~8K0.98×
31Iowa~5K0.98×
32Michigan~20K0.97×
33Tennessee~10K0.97×
34Maryland~10K0.97×
35Colorado~9K0.97×
36West Virginia~3K0.97×
37New Jersey~10K0.96×
38Wisconsin~9K0.94×
39Pennsylvania~20K0.93×
40North Dakota~1K0.93×
41Vermont<1K0.93×
42Mississippi~5K0.92×
43Maine~2K0.91×
44Alaska~1K0.91×
45South Carolina~8K0.90×
46South Dakota~1K0.90×
47Florida~40K0.89×
48New Hampshire~2K0.89×
49Delaware~1K0.88×
50Montana~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Hayley Kiyoko, United States
0.86×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hayley Kiyoko audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hayley Kiyoko audience
#·InterestCategoryAffinity×
01OyshoFashion & Accessoires119.23×
02Lie to MeMovies & TV66.74×
03SiaMusic & Radio60.34×
04Ellie GouldingMusic & Radio32.04×
05Jim ParsonsMovies & TV26.77×
06Matt BomerMovies & TV26.70×
07Sabrina CarpenterMusic & Radio24.49×
08Olivia HoltMovies & TV21.06×
09Obsessed (2009 film)Movies & TV20.00×
10Neil Patrick HarrisMovies & TV18.17×
11Patricia ArquetteMovies & TV16.36×
12Michelle MonaghanMovies & TV15.81×
13Boy GeorgeMusic & Radio14.73×
14Kristen StewartMovies & TV14.43×
15Charli XCXMusic & Radio13.79×
16Rebecca FergusonMovies & TV13.27×
17Alison BrieMovies & TV11.66×
18Madison BeerMusic & Radio11.08×
19Harry StylesMusic & Radio9.67×
20Anne HathawayMovies & TV8.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hayley Kiyoko audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hayley Kiyoko audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.51×
IndulgenceJOY1.48×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hayley Kiyoko audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Family OrientationCONSERVATISM0.68×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hayley Kiyoko have in United States?

Hayley Kiyoko has an estimated audience of 768,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hayley Kiyoko fans?

61.1% of Hayley Kiyoko fans are female, 38.9% are male, with an average age of 31.5 years.

03

Which brands do Hayley Kiyoko fans like most?

Hayley Kiyoko fans show strongest brand affinity for Oysho (119.23×), Sabrina Carpenter (24.49×), and Sia (60.34×) over the country average.

04

Where do Hayley Kiyoko fans live in United States?

Hayley Kiyoko fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hayley Kiyoko fans also like?

Beyond Hayley Kiyoko itself, the audience over-indexes on Sabrina Carpenter (24.49×), Sia (60.34×), Obsessed (2009 film) (20×), and Jim Parsons (26.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hayley Kiyoko. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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