Rascasse Audience Intelligence

Ellie Goulding Audience in United States

A data profile of the people who buy, follow and care about Ellie Goulding in United States — modelled from more than twelve digital signal sources. Ellie Goulding has an estimated audience of 1,344,419 people in United States.

#106among Pop in United States#3996among Person in United States#2346in Music & Radio

The average Ellie Goulding fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hailee Steinfeld, Charlotte Gainsbourg, Cynthia Erivo, with strongest over-indexing on Hailee Steinfeld (31.56× the country average).

Demographically, the Ellie Goulding audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ellie Goulding fan in United States is more female, around 32.6 years old, with strong Design Affinity tendencies and a notable affinity for Hailee Steinfeld.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ellie Goulding profile in United States.

Audience size
1.3M
in United States
Gender
60.0%♀
40.0% male
Age
32.6
average years
Country rank
#19231
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ellie Goulding fans

60.0% are female, 40.0% are male, average age 32.6.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Ellie Goulding audience in United States
MetricValue
Female60.0%
Male40.0%
Average age32.6
Estimated audience size1,344,419
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Ellie Goulding audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+12%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Ellie Goulding audience comes from United States.

Worldwide audience distribution share by country for Ellie Goulding
CountryShare
United States29.6%
United Kingdom17.1%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ellie Goulding audience in United States is strongest.

Fig. 05

Top regions by affinity

Ellie Goulding fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K1.23×
02Connecticut~20K1.18×
03New York~90K1.17×
04Colorado~20K1.16×
05Utah~10K1.15×
06Washington, District of Columbia~5K1.12×
07Washington~30K1.10×
08Pennsylvania~50K1.09×
09Nevada~10K1.09×
10California~200K1.08×
11Illinois~50K1.08×
12New Hampshire~6K1.08×
13Minnesota~20K1.06×
14Idaho~7K1.06×
15Virginia~30K1.04×
16Montana~4K1.04×
17Oregon~20K1.03×
18New Jersey~40K1.02×
19Rhode Island~4K1.02×
20Ohio~40K1.01×
21North Carolina~40K1.01×
22Arizona~30K1.01×
23Vermont~2K1.01×
24Michigan~40K1.00×
25Missouri~20K1.00×
26Oklahoma~20K1.00×
27Maine~5K1.00×
28Florida~90K0.99×
29Kansas~10K0.99×
30Nebraska~7K0.99×
31North Dakota~3K0.98×
32Texas~100K0.97×
33Wisconsin~20K0.97×
34Iowa~10K0.97×
35Alaska~3K0.97×
36Tennessee~30K0.96×
37Indiana~20K0.96×
38Maryland~20K0.96×
39South Dakota~3K0.96×
40Georgia~40K0.95×
41Louisiana~20K0.95×
42Kentucky~20K0.93×
43Arkansas~10K0.90×
44West Virginia~6K0.89×
45Hawaii~5K0.89×
46Alabama~20K0.87×
47Delaware~3K0.87×
48New Mexico~6K0.86×
49South Carolina~20K0.85×
50Mississippi~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Ellie Goulding, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ellie Goulding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ellie Goulding audience
#·InterestCategoryAffinity×
01LeithTravel & Leisure122.70×
02Charlotte GainsbourgMovies & TV109.80×
03Daisy RidleyMovies & TV44.05×
04Mads MikkelsenMovies & TV41.99×
05Ender's GameLiterature40.42×
06Philip K. DickLiterature36.98×
07DillonMusic & Radio34.40×
08Hailee SteinfeldMovies & TV31.56×
09Cynthia ErivoMovies & TV24.67×
10Charli XCXMusic & Radio21.12×
11Dua LipaMusic & Radio21.06×
12Rebecca FergusonMovies & TV18.03×
13Olivia DeanMusic & Radio16.04×
14Madison BeerMusic & Radio15.88×
15Zara LarssonMusic & Radio14.79×
16Tate McRaeMusic & Radio14.75×
17AngèleMusic & Radio12.60×
18Sabrina CarpenterMusic & Radio12.41×
19Chappell RoanMusic & Radio11.83×
20Tom HollandMovies & TV11.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ellie Goulding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ellie Goulding audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.27×
ExtroversionTHRILL1.25×
MindfulnessBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ellie Goulding audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.01×
Need for SecurityCONSERVATISM1.02×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ellie Goulding have in United States?

Ellie Goulding has an estimated audience of 1,344,419 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ellie Goulding fans?

60.0% of Ellie Goulding fans are female, 40.0% are male, with an average age of 32.6 years.

03

Which brands do Ellie Goulding fans like most?

Ellie Goulding fans show strongest brand affinity for Hailee Steinfeld (31.56×), Charlotte Gainsbourg (109.8×), and Cynthia Erivo (24.67×) over the country average.

04

Where do Ellie Goulding fans live in United States?

Ellie Goulding fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ellie Goulding fans also like?

Beyond Ellie Goulding itself, the audience over-indexes on Charlotte Gainsbourg (109.8×), Cynthia Erivo (24.67×), Mads Mikkelsen (41.99×), and Daisy Ridley (44.05×) compared to the United States average.

Appendix

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See Ellie Goulding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ellie Goulding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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